VR

XRDC: Find Out How Top Car Companies Are Using XR

As XRDC draws closer, organizers are proud to announce there will be a great talk at the AR/VR/MR innovation…

‘Terminator Salvation’ VR Sets Stage For Interactive Branded Experiences

Location-based VR start-up Spaces made its debut on Thursday with Terminator Salvation: Fight for the Future—a…

L’Occitane’s New Experiential Store Combines Social Media And IRL Interaction

Beauty brand L’Occitane has opened a retail concept store in Midtown Manhattan that centers around experiences.…

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Porsche Adopts Haptic Feedback Ads For Vehicle Customization

Porsche is using mid-air haptic feedback to highlight features and allow customization of its new 2019…

HBO Lets ‘Silicon Valley’ Fans Interact With Characters In VR

Alongside the Season 5 premiere of Silicon Valley, HBO is releasing a VR experience called Inside…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

Blockchain And Augmented Reality Were In Focus At SXSW

South by Southwest draws businesses and creatives from across the world, and while their ideas may…

SXSW Attendees React To Experiential Marketing Activations

SXSW is known for its experiential marketing activations and this year was no different. For over…

‘Ready Player One’ Will Help, But Not Change The VR Industry

Ready Player One will help drive awareness for VR when it hits theaters May 29, but…

3 Emerging Trends From SXSW 2018 That Marketers Should Know

SXSW only gets bigger every year. Here are the biggest trends impacting this year’s festival of…

‘Ready Player One’ Posters Leverage Nostalgia To A Mixed-Bag Response

While nostalgia is a powerful marketing tool, relying too heavily on the fond memories of consumers…

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