Walmart

Dunnhumby And The Future Of Supermarket Data

Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away…

Programmatic Ad Buying Grows Steadily; Amazon Top Spender

A recent study conducted by MediaRadar examined the state of programmatic ad buying in Q1 2018.…

Shark Week 2018 Counts Record Number Of Partnerships; Is Marketing Boon For Discovery

Discovery Channel debuted its 30th annual Shark Week this week. It is currently the longest-running cable-TV…

This Week’s Exec Shifts: Barnes & Noble CEO Departs

This week, book retailer Barnes & Noble announced the immediate departure of its CEO. Barnes &…

This Week’s Exec Shifts: Northwestern Mutual CMO Aditi Gokhale Promoted To SVP

This week, the first CMO for Northwestern Mutual can add SVP to her title. Northwestern Mutual…

Survey: Toyota, Verizon, Walmart Among The Most Trusted Brands In America

In partnership with Ipsos Connect, Reader’s Digest has fielded its 2018 annual Trusted Brands survey, revealing both the…

Amazon Is The Most-Trusted Retail Brand According To New Study

Written by H.B. Duran Consumers are loyal to Amazon because they see the company as emotionally…

Major Brands Still Honor Cash As Mobile Payments Rise

Worldwide mobile payment revenue is expected to reach $930 billion this year and surpass 1 trillion…

‘NBA 2K18’ Marketing Is All About The Love Of The Game

If your basketball-loving friends and co-workers are suspiciously absent today, that’s because Friday was 2K Day—the…

Spending On Radio, Data, Analytics Increases; Email Marketing Stays Dependable

According to a survey by WideOrbit, programmatic radio advertising is set to substantially increase in the…

PBS Kids Aims To Extend Family Time With Media Streaming Stick

“The PBS Kids Plug & Play is the first kid-safe television and playtime educational streaming stick,”…

GEM Box Enters Android Console Market To Capture Game Streaming Boom

With devices such as the Nvidia Shield Android TV, the Amazon Fire TV, Apple TV and…

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