whales

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Big Ticket Spending And Other Myths About Mobile Game Whales

Whales are the most active spenders in the mobile gaming space, and while there are few…

The Revenue Generation Secret For Games

Spending money on microtransactions in free-to-play games is a rare thing for most games these days,…

Hunting Whales And Golden Swans

Creating a game company for the long term is a difficult task, and you have to…

Console Gamers Are Mobile Whales

Think the console and mobile gaming markets are divided You might be surprised to learn they…