white paper

TAG: Brand Safety Initiatives Yield Higher ROI; Companies Invest Up To $7M Yearly

If you think brand safety was a hot topic in 2018, get ready for a scorcher…

Brand Safety Institute Launches With Aim To Educate Digital Advertising Industry

The Brand Safety Institute (BSI) is a newly launched initiative that offers certified training to advertising…

Mobile Games Lack Inclusivity Toward Female Players, Study Shows

Mobile gaming is on the rise, but could a lack of inclusiveness be holding it back?…

White Paper: 5 Key Influencer Marketing Insights

Influencer marketing finally went mainstream in 2016. As the year progressed, many developments have had an…

Free-To-Play Trend Expanding Monetization, Says Parks Associates

According to a whitepaper “Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games” the game industry…