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Trojan’s ‘Trojan Man’ Character Rebooted As Modern, Open-Minded Guru

Trojan Brand Condoms has been looking to connect with younger audiences by presenting itself as more…

MillerCoors Abandons Two Hats Beer Brand; Unable To Attract Millennial Tastes

After just six months of marketing heavily to millennial drinkers with its youth-focused Two Hats brand,…

Jell-O Launches Branded Animated Show On YouTube And Amazon Prime

Jell-O, a Kraft Heinz brand, has remained an iconic food for both kids and adults alike…

Advertising, Data Privacy Prominent In Users’ Social Media Dissatisfaction, Study Shows

Users aren’t happy with social media. The American Customer Satisfaction Index (ACSI), which measures US customer…

Cord-Cutting Picks Up Steam; Cable TV Continues Rapid Decline

Things are not looking well for cable TV providers such as Comcast, Charter and Dish, as…

Google’s Q2 Ad Revenue Earnings Up 23 Percent

Google parent company Alphabet, Inc. announced second quarter revenues of $32.7 billion, an increase of 26…

Twitter Rolls Out Video Docking Tool For Android Multitasking

This week in social media news, Twitter introduces a video dock feature, Facebook trains AI to…

Brands Celebrated Fourth Of July With Usual Traditions Of Food And Fireworks

The 42nd annual Macy’s Fourth of July fireworks show once again lit up the sky with…

Amex, Google And Others Share First Look At Coachella 2018 Activations

The Coachella Valley Music and Arts Festival begins Friday and while visitors prepare for a heat…

Three Tips For Marketers Ready To Approach OTT 

With the ubiquity of smart TVs and streaming devices and the rise of cord-cutters, advertisers are…

How Companies Are Growing Audiences With Snapchat And Facebook Watch Shows

Some call Snapchat and Facebook the future of television, while others see them as major challengers…

Invisible Influencers: Almost Nobody Discloses Affiliate Ads On YouTube

Influencers have long been an effective tool for marketers hoping to build more authentic connections with…

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