Mobile App Fraud Increases YoY As Marketers Pour Ad Dollars Into The Platform

Mobile app fraud continues to rise as advertisers pour billions of ad spend into the platform. Marketing measurement provider DoubleVerify found that from 2017 to 2018, fraud has been rampant in the form of sophisticated invalid traffic impressions and applications. DoubleVerify identifies and screens common types of mobile app fraud that includes background ad activity, … Continue reading Mobile App Fraud Increases YoY As Marketers Pour Ad Dollars Into The Platform