Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories and collectibles.

In this episode, Deena and I discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We’re never just sitting back and saying, oh, we’ve got this covered. We know exactly how to do that.”

Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs.

In this episode, you’ll learn:

  • Forgive yourself when you aren’t perfect
  • Always seek improvement
  • Focus on building trust with your customer

Key Highlights:

  • [01:29] What has motherhood taught Deena about marketing?
  • [04:51] Deena’s journey to StockX
  • [06:57] What even is StockX?
  • [14:08] Seizing growth opportunities
  • [17:45] Marketing to sellers and buyers
  • [19:43] Deena’s approach to leadership
  • [21:40] Defining moments in Deena’s life
  • [24:49] Advice to her younger self
  • [25:53] Don’t underestimate data and analytics
  • [27:18] Brands to follow

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.