For three days, Verizon is hosting an AR Snapchat game, giving players a chance to win the new iPhone XS. “Score the Phone” is a play on words that lets you create a track out of music loops collected from the environment.
Verizon is taking advantage of the hype surrounding Apple’s conference this week by offering Snapchat users a chance to win one of the new phones. From September 14-16, Snapchat users can play a game called “Score the Phone,” collecting augmented reality representations of music loops.
Once a user has opened the game, it encourages them to look around their environment to find music loops. Represented by different colors and animation, each virtual music loop represents a genre of music like Dance, Hip-Hop, Electronica, Dub, etc. They were designed to create an interactive representation of both the genre and song from which they were pulled. Tracks include music from SZA, Daya, Borns and more.
Users can preview and collect three of the music loops and a “super loop” to create their own unique mixes. The mix can be named and submitted for a chance to win one of 150 iPhone XS smartphones from Verizon.
Integrating music into the game makes sense—Verizon is currently offering six free months of Apple Music to its unlimited data plan customers as part of a new relationship between the two brands.
“This first-of-its-kind offer is just the first step in an exclusive partnership with Apple,” Angie Klein, the carrier’s VP of marketing, said in a press release.
Verizon has invested heavily in building its 5G network and plans to roll out the service in three to four US cities next month. The brand is enticing customers to sign up by offering a free Chromecast or AppleTV, as well as three months of YouTube TV.