The slogan for Namco-Bandai’s Tekken 6 asks, What will you fight for? The slogan feeds the concept behind the publisher s live action viral videos, the message seemingly being that people will fight anyone over anything. The creative videos show people from all walks of life women, children, grandfathers, lingerie models in the midst of laying smack-downs worthy of an MMA ring, and apparently for no good reason. Standout qualities for the videos are expert production value with use of super slow motion photography and classical music to great effect. AdFreak calls them out as attempting to bringing class to game marketing, for a change.
Watch the videos at AdFreak.