There’s no doubt that the web and video sites like YouTube have had a major impact on brand marketers’ advertising strategies. As Ad Age {link no longer active} explains, “No more are TV ads simply foisted on the public. Increasingly, brands and agencies are focusing less on what is being skipped on TV and more on creating ads people really want to watch. YouTube is a daily referendum on the world’s video, and increasingly ads are part of that mix. Not only to ads build TV-sized audiences on YouTube, these are audiences that actively seek out the content, giving brands incredible engagement with consumers.”

Ad Age was particularly impressed with Evian’s “Live Young” (the “rollerskating babies,” see below), which never appeared on TV but has been passed around and watched more than 71 million times over the past year.

Here are the top 20 spots Ad Age has selected.

https://youtube.com/watch?v=XQcVllWpwGs