Twitter may still be rolling in the dough, but the company is concerned about growing an audience as big as its competitors, namely Facebook. Fortunately, it’s turning to a rather usable source for help – Fabric.

Not actual fabric, mind you. Fabric is a set of app-development tools unveiled by the site this past week. With it, developers are able to integrate tweets and MoPub services into its apps. As a result, the growth of Twitter’s monetization services – and influence – can take effect, according to Digiday.

With tweets embedded into apps, the outreach to a potential audience can be greater, enabling them to sign up for the social site in return. In addition, incorporating tweets into MoPub ads will increase knowledge in the company’s general services, for those who remain uninitiated.

With 284 million users, Twitter’s base is nothing to scoff at, as that’s a 23 percent increase from the year before. However, the company believes that’s a rather slow growth, especially with the quick acceptance of its competitors, namely Facebook.

Part of its problem is trying to keep users from wandering off the service, as it experienced last year following a huge spike of followers with a tie-in through the World Cup soccer tournament. With Fabric, these fortunes could possibly turn around, and for the better.

With the service, Twitter opts to make things easier for applications to use tweets and MoPub for advertising purposes, thus providing the outreach it’s hoping for. The service also promises to allow people to compose tweets through other apps, tying back in to the main site and, again, increasing its audience, even if it’s not direct.

Jeff Seibert, mobile platform director for the company, believes that the monetization portions of Fabric aren’t the end goal, but rather a wide adoption across a heavy developer base. “This is a very long-term strategy. The primary goal is making app developers interested in building on Twitter,” he explained. “We’re confident if Fabric is successful, that bottom line will be met.”

Here’s hoping the program is a success.