by Sahil Patel
Facebook has officially unveiled its Anthology program, which is designed to pair digital publishers with advertisers to create exclusive video content for the social network.
At launch, Anthology has seven media partners: Vice Media, Electus Digital,Vox Media, Funny or Die, The Onion, Tastemade, and Disney’s Oh My Disney digital division.
“Anthology is equal parts art and science, pairing publisher creativity with Facebook advertising insights to create custom campaigns that meet brands’ business goals,” the social giant said in a blog post. In other words, Anthology will focus on combining the storytelling and production capabilities of its publishing partners with audience and other insights from Facebook to help advertisers create video ads that get viewed and shared on Facebook.
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