In most cases, quality triumphs over quantity when it comes to mobile releases, as you want an experience that will certainly last longer than, say, a Flappy Bird clone. That’s the new business logic that Kiwi Inc. hopes to follow, as the free-to-play mobile company has drummed up $12 million in funds from investors to attract games that have a “wow” factor to them.

With the investment, the three year old start-up company now sits on $21 million, and plans to focus more on games with better lasting value and production values, rather than “quickie” productions that are merely thrown into the App Store and Google Play.

With the new business standard, Kiwi wants players to stick around and enjoy their products more, rather than something to just play passively time and time again.

“When you try and do this with console games it’s 200 people for three years to produce a game. With mobile it’s a quick process and out the door,” Kiwi Chief Executive Omar Siddiqui said. “We think it’s an emergent sector.”

Under this new business plan, Kiwi intends to release two to three games per year. “The games will have to include polish, creative excellence and that ‘wow’ factor when someone opens a game for the first time. We’ll also use things like analytics and iterating as we get market feedback. It will be the whole package,” Siddiqui said. “What this round allows us to do is really focus.”

The company has seen success from better-produced titles in the past, with such titles as Shipwrecked: Lost Island and Enemy Lines finding firm positioning in Google Play’s Top Grossing 25. It’s had five titles in all land on the list, and it intends to get more in there.

Do you think the “quality over quantity” approach is a smart move Certainly, some gamers will benefit from it.

Source: Wall Street Journal