When it comes to gaming peripherals, standing out isn’t just a matter of designing quality hardware or growing brand loyalty. Sometimes, it takes a little (or a lot) of flash to stand out on livestreams. That’s why Razer has been making its devices more attractive by working to bring Chroma lighting technology directly to popular games.
Razer Chroma lighting effects are built into a variety of products, including notebooks, keyboards, mice, headsets, gamepads and more. Users have tools to customize their lighting profiles with different colors and patterns to best suit their personalities, but Razer has also partnered with developers to create profiles specifically designed to enhance their games.
In addition to big-budget PC games such as Overwatch, Rise of the Tomb Raider, Diablo III and others that integrate Razer keyboard lighting by flashing different colors at key moments, Razer is also working with independent studios that are looking to push experiences to the next level with games like Move or Die.
“Move or Die is a very colorful game, so it was a natural fit with the Razer Chroma peripherals,” Nicolae Berbece, lead developer and founder of Those Awesome Guys, told AListDaily. “On top of that, it’s a four-player party game where everyone can play using a single keyboard, and that is a perfect opportunity to basically turn the keyboard into a rainbow. It’s a stupid thing to do, but who are we to stop that from happening?”
Move or Die is all about rules—or rather, constantly changing them. The game, which bills itself as “the four-player friendship ruining party game” changes its gameplay mechanics every 20 seconds. Furthermore, Twitch users can impact the game by using comments to distract players, choose game modes or otherwise throw random elements into the match. The quirky game has earned praise from both critics and users on Metacritic and Steam, and players have grown accustomed to—and perhaps even enjoy—the mocking humor in the game’s trailers, videos and blog updates.
With that in mind, it comes as no surprise that the developer is more than willing to try out new enhancements.
“Razer approached us showing interest in having Chroma features added to Move or Die, and we basically said, ‘FUCK YEAH!’” said Berbece.
That enthusiasm showed with the Chroma implementation, which supports multiple Razer devices. The keyboard highlights the individual controls for each of the four players while headphones pulse in rhythm with the soundtrack. During the course of a match, Razer Chroma keyboards, mice and illuminated mouse pads will flash different colors at key moments such as player deaths, wins and when items are unlocked—all underscoring the party game’s fast-paced action.
Those Awesome Guys continue to engage its community through regular game updates, which sometimes add new modes for fans to get angry over, or include features like letting AI chatbots troll the human players using the in-game chat box. Other promotional partnerships include having the characters from the Adult Swim (Cartoon Network) Rick and Morty television show in the game.
— RΛZΞR (@Razer) August 18, 2017