Adidas new campaign for basketball shoes makes the most of its NBA star power.  The Brotherhood ads aim to deliver the message that individual style and personal drive are as much a part of basketball as being a team player.  It s a great hook for a shoe company that s runner-up to Nike and Reebok when it comes to basketball.

To get the message across, the ads combine multiple takes of the same players -stars such as Orlando’s Dwight Howard and Chicago’s Derrick Rose – performing moves on the court.  The smooth presentation and clean background make it a visual treat.  It also helps Adidas squeeze a lot of highlights from their all-star lineup into one ad.  Whether it lays the groundwork for a multi-ball variation of the sport, maybe for an All-Star Weekend gimmick, is another story.

Watch it at YouTube {video link marked “private”}.