Sony is no stranger to showing love to the owners of its popular PlayStation 4 console. This past December, it hosted a special PlayStation Experience event in Las Vegas, complete with special presentations, hands-on events and announcements for games coming to its console. Now, it’s hitting movie theaters nationwide, in an effort to boost its presence at the forthcoming Electronic Entertainment Expo in Los Angeles.

The PlayStation E3 Experience, which will take place on Monday, June 15th, will broadcast live in theaters, enabling viewers to check out the company’s full press conference as it happens, including exclusive announcements for forthcoming titles, including Street Fighter V and Uncharted 4: A Thief’s End, among others.

Sony held a similar event last year, but many people didn’t get to go because tickets “sold out” very quickly. To improve this system, the company confirmed that it will increase the number of theaters by more than 150 percent, with at least one theater in every state across the U.S. – including Alaska and Hawaii. Three cities in Canada will also get the theater broadcast.

In addition to the press conference, the PlayStation E3 Experience will also include a special post-show hosted by GameTrailers’ Geoff Keighley, who will speak with developers and other parties involved with the conference. Attendees will also get to take home a special surprise, in the form of goods and digital codes that haven’t been disclosed just yet. Tickets will be available starting next Wednesday, May 27, at 9:00 AM PDT on the official E3 Experience site.

This marks the latest move by Sony to reach out to the hardcore PlayStation community, and to keep a step ahead of competition from Microsoft and Nintendo, who will have their own presentations during the event. Microsoft has already confirmed it will air its press conference live on Spike TV on Monday morning, while Nintendo’s Digital Special will air on the Internet Tuesday morning, before E3 kicks off.

Considering that gaming is more popular than ever, as indicated by Newzoo’s recent study, this is a smart move on Sony’s part to stay competitive, while at the same time providing new information to people who can’t wait to buy its upcoming games. And considering that the PlayStation 4 is the best selling console on the market, it doesn’t look ready to give up that position anytime soon.

Check out the advertisement for PlayStation E3 Experience below.