by Jessica Klein
StarMaker Interactive is getting into the YouTube MCN business. The company, known for developing music video/singing apps like the StarMaker and The Voice: On Stage {links no longer active}, has launched a music network for emerging digital artists.
With cover songs being an incredibly important format for emerging online musicians who are trying to grow and entertain their audience, a major element of StarMaker’s offering is a catalog of songs licensed from major labels, including Atlantic, Columbia, Island Def Jam, and RCA.
Creators can join StarMaker’s network through the company’s website, after which they’ll have the ability to upload videos using the legally licensed songs on their own channels, and generate revenue from those clips.
With a clear intention of being a leading network on YouTube for emerging musicians, the company is boasting that it’s launching ”with more talent accounts than any MCN.”
StarMaker is based in San Francisco but is opening up an office in Los Angeles in anticipation of the StarMaker Network’s growth.
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