“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,” said TechNavio, a technology and research advisory company in a report predicting what the global advertising market might look like from 2014 and 2018.
The quick growth of in-app advertising is predicted to grow over 24 percent between now and 2018 according to TechNavio. Another driver Mobile video.
“Consumers are spending more time watching videos, browsing the internet, and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.”
Real-time bidding is also predicted to see more growth as well and may increase 3x in the 2014-2018 timespan. While these figures may surprise few, it is interesting to contemplate just how quickly programmatic will take over ad buying as advertisers catch up to consumers on mobile.