DreamWorks Animation’s The Croods is currently the top animated movie of 2013 with over $568 million at the global box office. Fox Home Entertainment brings the prehistoric picture home on Blu-ray and DVD October 1, just in time for the busy holiday season.
Writers and directors Kirk DeMicco and Chris Sanders are already hard at work on the theatrical sequel, which will bring back actors Nicolas Cage, Emma Stone, Ryan Reynolds and the gang for another adventure. That opens up more gaming opportunities.
As part of its licensing deal with DreamWorks, D3 Publisher, a division of Square Enix, released The Croods: Prehistoric Party on Nintendo platforms this summer. DreamWorks partnered with Angry Birds developer Rovio Entertainment on The Croods free-to-play mobile game. Video games play an important role in Hollywood, where it can take three to four years to develop a CGI feature.
“One of the cool things about these games is they’re not going to really further the characters as part of the story,” said Sanders. “They’re based on the movie that was already made, but because these films take quite a long time to make, you want to keep them alive in people’s memory and imaginations while you’re off making the second film. So anything like a TV show or a video game that’s out there is great. There are a lot of kids out there that, by the time we make the second film, are going to be old enough to see it that are either not born yet or are just very, very young right now. So you want them to learn about it and know about it by the time the second one comes out so they want to go see it.”
