With the Apple Watch now available, the wearable tech market is pushing to an all-new level, as more consumers become interested in Apple’s latest tech. However, when it comes to the general medium of wearable tech as a whole, it still has a ways to go, according to eMarketer.

A new report from ACCENT Marketing Services indicates that consumers are still a little confused when it comes to figuring out the most practical use for wearables. Approximately a quarter of internet users indicated that they are excited about watches, although that’s a lower number of the 44 percent that said they’re more interested in activity trackers or fitness bands. An even lower number, eight percent, expressed interest in fitness clips.

The Apple Watch makes use of these features, although that still doesn’t clarify exactly what consumers are looking for, as some can’t even figure out the difference between a smart watch and a fitness band – aside from price, of course.

ACCENT stated that one in three internet users surveyed wanted some form of wearable device for quicker access to social sites, as well as because they “looked cool.” Some even expressed that they wanted to see bigger possibilities with brands marketing with the devices.

However, the bottom line is that it’s not that big a draw just yet. Only 19 percent of those surveyed indicated they wanted to buy some form of wearable tech, with men more likely than women (at 25 percent compared to 13 percent). Baby boomers were the most likely age group to probably buy in, with 20 percent.

Ease of use could also be a factor, since the Apple Watch requires pairing with an iPhone. However, some people like the idea of connectivity, as the report shows that 63 percent of users believe that a wearable tech device should work with other mobile devices, no matter what operating system they use. Meanwhile, 22 percent feel that it should operate independently, while 15 percent feel that it should use the same OS in a seamless manner.

Said John Hoholik, chief engagement and solutions officer at ACCENT, “People will start to engage as much as the technology allows them to engage, and I don’t know that marketers and brands have really thought that through yet. I think it will evolve much as social has evolved. It will grow and change, and what consumers need will dictate the different ways marketers behave on these new platforms.”

That isn’t stopping some companies from trying, though. VentureBeat has reported that one developer, Robot 5 Studios, will try to get ten Apple Watch games released before the end of June – an unprecedented amount for a new device.

But despite questionability on the market, the studio remains confident. Said Peter Chen, founder and CEO of Robot 5, “If we think back to the transition from gamers spending time on consoles and desktop games to spending more and more time playing games on a smartphone that’s always nearby, we can imagine a future not too far away where gamers prefer the convenience of playing certain types of games on their Apple Watch instead of pulling out their smartphones.

“There’s a time and place for games on a watch, smartphone and huge screen –we think that an increasing amount of time will be spent on watch games.”

We certainly wish Robot 5 the best of luck on its app launches.