HBO is set to have a strong month with April. Not only is it the month that it’ll be launching its HBO Now service exclusively on Apple platforms, but it’s also partnering with Twitch in a new promotion for its forthcoming second season of the hit series Silicon Valley.
Next Wednesday, on April 8 at 3:00 p.m. EDT (12:00 p.m. PDT), cast members from the popular show, including Thomas Middleditch, Kumail Nanjiani, Martin Starr and Zach Woods, will take part in a special Twitch broadcast, alongside programming director Jon Carnage. They will answer questions related to the show submitted by attendees in the chat room while playing video games, and share a clip from the second season premiere.
After that, to get gamers oriented with the tech-savvy comedy, Twitch will run a live stream of the show’s pilot episode from Season One – the latest move in programming for the streaming channel, following the airing of various video game-oriented documentaries earlier in the year.
“There is an authentic connection between Silicon Valley and the Twitch audience and this unique event is a great way to build upon that,” states Sabrina Caluori, vice president Digital and Social Media, HBO. “Twitch offers a unique opportunity to provide exclusive content and a highly social experience to this influential community.”
The promotion is a win-win for both sides, as HBO can promote one of its most prosperous new shows before it debuts its second season on April 12, while Twitch can expand its audience with programming from the channel, even if it is just the pilot episode. Don’t be surprised if there’s mention of HBO Now as well, since Silicon‘s second season is debuting so closely to HBO Now’s launch on April 15.
Interested viewers can check out a promotional trailer for the Twitch broadcast in the video below. And you won’t need tech support to enjoy it.