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Mobile usage can differ quite a bit from generation to generation, but you’d be surprise how much difference there is when it comes to different age groups that utilize these devices.
An infographic from RealityMine (reported by AdWeek) breaks down just how much this varies, surveying 3,000 mobile users and finding a number of trends amongst different age groups. The full infographic can be found below, but here are some general stats taken from the report:
- Texting makes up 33 percent of millennials’ overall mobile usage. Meanwhile, social networks take up a big chunk of time for female users, accounting for 38 percent of overall app use.
- When it comes to mobile messaging, the SMS format makes up most of the bulk, accounting for 85 percent of all overall messaging.
- With age groups, younger ages prefer SMS functionality to phone or email contact, while other audiences are a little more mixed, preferring more email use alongside SMS. Phone contact, however, seems to be lower across the board compared to the other two groups.
- Facebook Messenger has the largest usage across all generations when it comes to keeping in touch with friends and family, while numbers for Skype and Google Hangout are much lower.
- SMS dominates apps usage overall when it comes to messaging, even putting the surging Snapchat to shame with much higher numbers. Viber and WhatsApp fare even lower on the charts.
- When it comes to app categories, games have a monstrous lead across all generations, while music and audio and productivity follow closely behind. Photo and video and books and reference appear to be on the lower end of the numbers.
These numbers jump all over the place when it comes to certain apps and services, but it shows the variances between older and younger users of mobile devices. It’s certainly food for thought, especially for those looking to implement messaging service (or something along those lines) into their applications.
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