Vitaminwater Launches Fire, Ice Flavors With 'Xtreme Urban Farming' And 'Ex Museum'
Coca-Cola launched two new low-calorie flavors of Glacéau Vitaminwater—Fire and Ice—with comedic social activations, a fictional museum, experiential marketing and…
G-Star RAW Appoints Chief Marketing Officer; Other CMO Hires
This week’s executive shifts include a promotion for Ulta Beauty’s chief marketing officer and Deschutes Brewery hires a VP of…
Breaker Seeks Artists, Audiences To Partake In Blockchain Entertainment
Blockchain entertainment company Breaker has spent the last several years building a platform “by artists for artists” and is ready…
Booking.com, Madame Tussauds Offer VIP Sleepers To Promote Events Booking
Travel site Booking.com has partnered with Madame Tussauds to offer VIP sleepovers in one of seven wax museum locations. The…
YouTube TV Expands; Facebook Updates Ad Library
Our weekly social media news roundup helps marketers to stay on top of every social platform’s latest updates, insights, campaigns…
Hoegaarden Paying Spring Breakers To ‘Slow Down’ And Visit Belgium
Belgian beer band Hoegaarden is asking consumers to relax this Spring Break, drawing a parallel between a slower pace of…
