USPS, Amazon, Google Are Most Trusted Brands Across Generations

Gen Z shoppers are less trusting of brands compared to Boomers, according to Morning Consult’s report, “Most Trusted Brands—The State…

Why Mixing Influencers And Events Is The Next Big Thing In Experiential

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on the rapid changes affecting…

Tim Hortons Names New Chief Marketing Officer

This week in B2C marketing leadership announcements, Canadian fast food restaurant chain Tim Hortons names a new CMO, Lululemon picks…

In-Housing In 2020–Why We Need To Embrace The Change

Originally published at AW360. Article Takeaways: An insight into how consultancies are creating partnerships with agencies. Agencies and brands need more…

Twitter Tests New Ways To Control Conversations

This week in social media, Twitter said it’s testing four new ways for users to control their conversations, Twitch fell…

Smart Speaker Market, Audio Advertising Continue To Grow

A recent survey conducted by NPR and Edison Research shows that 54 percent of the US population has used some…