Video Will Account For Over Half Of All Programmatic Display Ad Spending In 2022 – A First In The US
Video ad spending continues to grow, as does its share of total programmatic ad dollars. In 2022, eMarketer anticipates video…
DraftKings Promotes Stephanie Sherman To Chief Marketing Officer
This week in leadership updates, DraftKings elevates Stephanie Sherman to chief marketing officer, Shondaland announces two executive promotions, Kind Healthy…
Direct Marketers Prefer Email Over Social Media
Direct marketers continue to prefer email for reaching consumers despite several social media alternatives available, according to a study by…
TikTok Starts Testing Paid Creator Subscriptions
This week in social media news, TikTok and Instagram have started testing support for paid subscriptions, YouTube shuts down original…
Trend Set: The North Face x Gucci
Ayzenberg Junior Strategist Ashley Otah recounts this week’s trends. The North Face x Gucci Tapping talent. Gucci and North Face…
Forrester Predictions 2022: Disruptive Forces Necessitate Bold Decisions
Seamless cross-channel experiences, convenience, reassurance. Consumers are demanding more from companies but the latter have their own obstacles to overcome:…
