Beer Wars: Miller Lite Spoofs, Mocks ‘Dilly Dilly’ Ads During March Madness
Update 3/22: MillerCoors filed a lawsuit against Anheuser-Busch saying the company’s Super Bowl ads misled customers. The revived beer wars…
MGM Hires Ex-Netflix For CMO; Fox Marketing Layoffs
This week’s executive shifts include MGM hiring a chief marketing officer, Fox laying off veteran marketers in the wake of…
Goodwill Rides ‘Declutter’ Craze With Influencer-Led Donation Campaign
Goodwill launched a call-to-action campaign on the first day of Spring that uses social influencers to encourage donations, shopping and…
SXSW 2019: Macy's Plan To Compete With Amazon Is To Treat Their Employees Like Influencers
Shoppable content is driving sales and innovation for Macy’s, with the legacy brand leveraging their own employees—and the model may…
Spotify's #LoveAds Campaign Invites Marketers To Share Music From Ads
Spotify is highlighting the emotional power of music in advertising through a campaign called #loveAds. Following a positive reception in…
SXSW 2019: These Brands Aren’t Political: They’re Doing What Their Consumers Expect
There’s no doubt that consumers are asking more and more from brands. But it’s not accurate to say that the…
