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One part of advertising is changing emotions to create desire for a product. The other part is getting the right…

December 1, 2020, 10:00am

As consumers become more reliant on digital touchpoints during the pandemic, grocery ecommerce is continuing to balloon. This year, eMarketer…

November 30, 2020, 10:35am

This week in leadership updates, Ford names Suzy Deering as CMO, Pinterest taps Celestine Maddy as head of consumer marketing,…

November 25, 2020, 3:34pm

This week in social media news, Twitter is asking users to share their feedback on a new verification policy it…

November 25, 2020, 3:31pm

Well, here we are on the lead up to the holiday season and one thing is for certain: We could…

November 25, 2020, 12:45pm

More than half of businesses (60 percent) plan to increase their Instagram budget next year, and almost half are planning…

November 25, 2020, 12:11pm

In the age of COVID, there are few worse missteps a brand can make than brushing off the potential to…

November 24, 2020, 9:48am

Despite urgent calls for racial justice this year, there’s still an overall lack of ethnic diversity in the marketing industry…

November 23, 2020, 12:37pm

Following a 25 percent revenue increase in Q3, eBay has converted a Los Angeles gas station into a drive-thru “Authentication…

November 20, 2020, 1:49pm

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