AI-Powered Machines Will Now Write Marketing Copy At JPMorgan Chase

Chase announced a five-year deal with artificial intelligence (AI) leader Persado to power its creative marketing capabilities after a pilot…

Will We Miss Instagram Likes When They're Gone? One Expert Thinks Better Campaign Measurement Lies Ahead

As Instagram rolled out a test to “Hide Likes” across Canada, Japan, Italy, Ireland, Brazil, New Zealand and Australia, the…

Kmart Australia Launches AR Campaign, Taps Country’s Growing Interest In Tech

Kmart Australia launched a mobile augmented reality (AR) ad campaign that lets consumers see its furniture and home decor products…

Chatbots Gain Traction But Trust Is Low, Study Finds

It’s no surprise that consumers crave a highly personalized shopping experience, want the highest caliber of customer service and they…

Mobile Plays Major Role In Back-To-School Purchase Decisions, Study Finds

For consumers preparing for back-to-school season, smartphones play a number of important roles in the process from price-checking to photo…

Netflix And Google Bring 'Stranger Things' AR Experiences To The Masses In Print Ads

Netflix went old-school with a twist, running three ads for Starcourt Mall, the hangout mecca in Stranger Things season three.…