What Marketers Need To Know About Earned Media Value

The industry standard for measuring earned media value (EMV), Ayzenberg Group’s Social Index released its Q4 White Paper findings including…

Nike, Adidas Saw Biggest Boost From Influencers In 2019

Nike and Adidas are leaders of influencer marketing as both brands received over 300,000 mentions from US influencers in 2019.…

Social Media Consumption Grows Amid Coronavirus

Coupled with coronavirus induced self-quarantines, nationwide closures of bars, restaurants and public venues have inevitably led to an uptick in…

Robots In Training; Virtual Car Tours Become Routine

This week we’ve got some stories focusing on virtual reality. From bathroom cleaning robots to virtual car tours, VR is…

Brands Spend Nearly Half Their Budgets On Micro-Influencer Campaigns

Nearly 65 percent of marketers now measure the return on investment (ROI) from influencer campaigns, with conversions and sales as…

TikTok Hires Chief Information Officer From ADP

This week in social media news, TikTok hires a chief information officer to keep watch on data and rolls out…