IAB Study: 48 Percent Of U.S. Consumers Shop Disruptor Brands, Especially Those Who Use Purchases As Vehicle For Self-Expression

U.S. shoppers are increasingly opting to buy from direct-to-consumer (DTC) brands, leading to even bigger disruptions in the retail market.…

Arby’s Teases Meat-Based Vegetables, Trolls Vegans

Arby’s is the latest food giant to chime in on the plant-based meat trend—that is, by reaffirming its dedication to…

Netflix Taps Jackie Lee-Joe To Fill Vacant CMO Position

This week’s marketing moves include Netflix filling their chief marketing officer position, Kate Jhaveri leaving Twitch for a CMO role…

McDonald’s Promotes Geolocation Delivery With QR-Enabled Picnic Blankets

McDonald’s Sweden gave out free limited-edition picnic blankets featuring a quick response (QR) code, letting people place food delivery orders…

Supercuts Chooses Bald Spokesperson In Fresh Approach To Customer Marketing

Supercuts created a cross-channel campaign called, “Take It To Supercuts,” that includes a series of 13 television spots starring actor…

Facebook Updates Terms Of Service Around Targeted Ads, Introduces ‘Top Fans’ Targeting

We cover the most relevant social media news for marketers, so make sure our daily round-up is part of your…