In this episode, Amanda and I discuss Amanda’s path to WeightWatchers, how she’s working to revitalize a well-known heritage brand…
Red Alert: Heinz Courts Multi-Generational Relevance
With 62 percent of Millennial parents and nearly 40 percent of older Gen Zs sporting tattoos, according to a recent…
The Science Of What Works In Advertising With Jon Evans, Chief Customer Officer, System1 Group
In this episode, Jon and I discuss System1, how they drive insights for marketers on the brand side, and what…
New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve
While global M&A activity slowed in 2022, VC still poured money into the gaming acquisitions as industry organizations addressed lingering concerns…
Report: Top Five Most Considered Brands Leverage In-Game Marketing
YouGov’s most recent report covers CPG brands that are top of mind when consumers go shopping. We found that the…
The Metaverse And Money: How Brands Are Driving Investors’ Virtual Habit
The metaverse is more than Meta; It’s an amalgamation of all the technologies and tools that allow consumers and brands…