AList

Per management consulting firm, McKinsey & Company, personalization will become the prime driver of marketing success within the next five…

July 12, 2019, 4:29pm

This week’s marketing moves include Netflix filling their chief marketing officer position, Kate Jhaveri leaving Twitch for a CMO role…

July 12, 2019, 8:55am

To lure new audiences, celebrate their customers and give consumers who use other carriers major FOMO, T-Mobile in partnership with…

July 16, 2019, 1:47pm

Online advertising is expected to reach 52 percent of global ad spend in 2021, according to Zenith’s June 2019 Advertising…

July 8, 2019, 4:02pm

Kahlúa has launched a digital campaign called, “Zero Likes Given” to celebrate Instagram users’ least-liked photos and encourage users to…

July 17, 2019, 10:56am

The Frito-Lay brand continues to spread smiles around the nation with its second year of “Everyday Smilers,” the cause-driven marketing…

July 17, 2019, 2:48pm

Havaianas dipped its flip-flop clad toes into the world of augmented experiences, creating a virtual storefront on the Venice Beach…

July 15, 2019, 3:08pm

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