Consumers Reward Brands' Social Media Transparency, Report Finds

Sprout Social released a report that states transparency is the key and social media can be leveraged to establish deeper…

3M Wraps Up St. Paul Headquarters For 'Wonder Campaign'

The 3M Company added a major feature to its St. Paul, Minnesota headquarters with a massive wrap around that covers…

Foot Locker, ASICS Launch Collection With 'Shoppable' Animated Series

Foot Locker and ASICS announced a partnership to launch its “Welcome to the Dojo” apparel and footwear collection, which taps…

'The Nun' Ad Removal Reveals Cracks In YouTube's Review Process

YouTube removed a jump scare ad for The Nun after users complained and it was determined to violate “shocking content”…

Olay Partners With Influencers For 'Face Anything' Campaign

Olay launched its new Face Anything campaign on Monday with a message of being true to oneself, partnering with influencers…

Trojan's 'Trojan Man' Character Rebooted As Modern, Open-Minded Guru

Trojan Brand Condoms has been looking to connect with younger audiences by presenting itself as more than a contraception maker.…

On Brand: Unilever's Aline Santos On The Importance Of Brand Purpose

When 2.5 billion consumers use and trust your products each day, it is a brand’s responsibility to be mindful of…

On Brand: Spotify's Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive to brands hoping to…

Subaru And REI Partner For Summer Marketing Campaign

Subaru and outdoors brand REI are partnering to get people outside and in search of adventure. In an expansive campaign,…