Mobile App Fraud Increases YoY As Marketers Pour Ad Dollars Into The Platform
Mobile app fraud continues to rise as advertisers pour billions of ad spend into the platform. Marketing measurement provider DoubleVerify…
G-Star RAW, Ulta And Hitachi Appoint Chief Marketing Officers
This week’s executive shifts include a promotion for Ulta Beauty’s chief marketing officer and CMO appointments for G-Star Raw, Hitachi,…
YouTube's New Gifting Feature; Ad Council And Snapchat's Partnership
Our weekly social media news roundup helps marketers to stay on top of every social platform’s latest updates, insights, campaigns and more. YouTube…
Comcast Leans Into Subsidiary Ad Offerings As Cord-Cutting Pressure Intensifies
Comcast Corp. is putting all those recent business acquisitions to good use by ramping up its ad offerings. Two Monday…
Lab Cave Introduces Mediator Tool For App Publishers
Mobile growth company Lab Cave (Tap Knights, Dream Hospital) launched a Mediation tool for app developers that offers impartial, side-by-side…
Branded AR/VR Success Greatly Hindered By Discoverability
Immersive augmented reality (AR) or virtual reality (VR) content can deepen consumers’ connections with brands but discoverability, ease of use…
