This Week's Exec Shifts: Square Enix Picks Up CMO From Blizzard; Godiva Hires New CMO
This week’s executive moves include Square Enix picking up a CMO from Blizzard Entertainment, Godiva adding a new chief marketing…
Consumers Welcome AI But Still Want Emotional Support, Study Says
Implementing AI like chatbots has allowed brands to meet the impulsive needs of today’s young consumers. A new report by…
It's Not About Brand Storytelling: Companies Look To Consumers To Shape Narrative
During Advertising Week New York 2018, storytelling was a common thread among marketing leaders. Yes the idea that marketers are…
Getty Images CMO Gene Foca: 'It's About The Consistency Of The Entire Customer Journey'
Marketing campaigns come and go, but the fundamentals of building a brand remain the same, says Gene Foca, CMO of…
Advertising Week: Direct-to-Consumer Reinvents Retail
Direct-to-consumer marketing leaders from Bark, Sweet Defeat and Casper came together at Advertising Week New York to talk strategy, priorities…
This Week’s Exec Shifts: Sugar23 Hires Former PepsiCo CMO; Under Armour Appoints Marketing Chief
This week’s executive moves include Sugar23’s hiring of a former PepsiCo CMO, Under Armour and Petco choosing new chief marketing…
