What Brand Marketers Can Learn From The DTC Playbook
While marketers prepare for an uncertain 2023, some brands are reaping the benefits of their 2022 direct-to-consumer (DTC) strategy. That’s…
What Brand Marketers Can Learn From The DTC Playbook
While marketers prepare for an uncertain 2023, some brands are reaping the benefits of their 2022 direct-to-consumer (DTC) strategy. That’s…
‘Dead Space’ Campaign Taps Into World-Building And Social Challenges
Coinciding with the return of EA’s beloved ‘Dead Space’ franchise, Nightcap, the team behind the new tie-in social campaign @TheBench,…
Trend Set: Mountain Dew Leans Into Drop Culture; L'Oréal Turns To Influencers Over 40
In this week’s trend roundup from Ayzenberg’s Ashley Otah: an example of a brand leveraging a cultural moment and a…
The Business Benefits Of Continued Education With Michelle Boockoff-Bajdek, CMO At Skillsoft
In this episode, Michelle and I discuss our mentors and role models, Michelle’s priorities as CMO, and why hearing directly…
Retailers Look To Search, Partnerships For Growth In 2023
According to a recent report from CommerceNext, retailers are seeing falling ROI on some ad strategies and will look to…