Mobile App Fraud Increases YoY As Marketers Pour Ad Dollars Into The Platform
Mobile app fraud continues to rise as advertisers pour billions of ad spend into the platform. Marketing measurement provider DoubleVerify…
G-Star RAW, Ulta And Hitachi Appoint Chief Marketing Officers
This week’s executive shifts include a promotion for Ulta Beauty’s chief marketing officer and CMO appointments for G-Star Raw, Hitachi,…
YouTube's New Gifting Feature; Ad Council And Snapchat's Partnership
Our weekly social media news roundup helps marketers to stay on top of every social platform’s latest updates, insights, campaigns and more. YouTube…
Marketing Innovation Is Being Driven By Just A Few Global CMOs
The top 17 percent of global marketing leaders are driving innovation by adopting an agile, “living business” mindset, Accenture reports.…
Puma AR App Hypes LQD Cell Sneakers With Camera Effects, Games
Puma is promoting its new LQD Cell Open Air sneaker in augmented reality (AR) with a mobile app that scans…
SuperData: Mobile AR Will Fetch $3.4B In 2019, Opportunity Looms For Brands
Branded mobile AR apps should offer utility and delight if they are to reach consumers in this $3.4 billion industry,…
