AListDaily

This week’s executive moves include Square Enix picking up a CMO from Blizzard Entertainment, Godiva adding a new chief marketing…

Oct 12, 2018 2:00PM PDT

Mercedes-Benz launched a social media campaign for its new A-Class vehicle on Monday that offers to make consumer dreams come…

Oct 15, 2018 9:00AM PDT

This week’s executive moves include Zillow gaining a CMO (but losing a COO), the Ad Council appointing new members and…

Oct 19, 2018 12:00PM PDT

During Advertising Week New York 2018, storytelling was a common thread among marketing leaders. Yes the idea that marketers are…

Oct 11, 2018 12:39PM PDT

This week’s executive moves include both ESPN and Republic Records promoting marketers to senior vice president roles, and Humm Kombucha…

Oct 5, 2018 12:50PM PDT

Beginning October 24, Booking.com will offer an exclusive one-night stay for two inside The San Francisco Dungeon. This spooky jaunt will…

Oct 17, 2018 2:49PM PDT

Rather than mix and match a technology stack, Wayfair’s marketing team built a CRM from the ground up. During Advertising…

Oct 9, 2018 1:18PM PDT

We’ve seen it in reports and heard it in speaking with colleagues—the role of the chief marketing officer is changing…

Oct 5, 2018 10:45AM PDT

Members of the Association of National Advertisers (ANA) are using more in-house agencies and nearly half of them were established…

Oct 15, 2018 3:28PM PDT

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