Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare report. In its annual…

This Week's Exec Shifts: Chevrolet CMO Announces Retirement; Clorox Shifts Marketing Team

This week’s executive moves include the CMO of Chevrolet planning retirement, a new VP, chief marketing officer for Madison Square…

White Castle Continues Collab Trend With Designer Mugs By TELFAR

White Castle continues its partnership with fashion designer Telfar Clemens by offering specially-designed holiday mugs. The celebrity partnership is just…

Zippo Uses ASMR To Celebrate Trademarking Of Signature Sound

Zippo has partnered with BuzzFeed to kick off a new campaign highlighting the company’s signature “click.” The partnership with Buzzfeed…

Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports

Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy. Aligning a brand with…

Report: CMO Tenures Average 43 Months; Women Shift Roles More Often

The CMO tenure is an average of just 43 months but tends to run longer for traditional business categories like…