Beer Wars: Miller Lite Spoofs, Mocks ‘Dilly Dilly’ Ads During March Madness
Update 3/22: MillerCoors filed a lawsuit against Anheuser-Busch saying the company’s Super Bowl ads misled customers. The revived beer wars…
MGM Hires Ex-Netflix For CMO; Fox Marketing Layoffs
This week’s executive shifts include MGM hiring a chief marketing officer, Fox laying off veteran marketers in the wake of…
Goodwill Rides ‘Declutter’ Craze With Influencer-Led Donation Campaign
Goodwill launched a call-to-action campaign on the first day of Spring that uses social influencers to encourage donations, shopping and…
EMarketer: US Marketers Carve More Budget For Social Video Ads Each Year
US brands will spend $10.35 billion on social video ads in 2019, according to new estimates by eMarketer. Social will…
SXSW 2019: Should Brands Use Memes? It's Debatable
Should brands enter into the increasingly weird space of internet and meme culture for marketing purposes? Panelists offered differing opinions…
SXSW 2019: These Brands Aren’t Political: They’re Doing What Their Consumers Expect
There’s no doubt that consumers are asking more and more from brands. But it’s not accurate to say that the…
