A Marketer’s Guide To 2020 MarTech Trends

Since 2018, marketing technology (MarTech) has seen year-on-year growth of 22 percent with estimated market size of $121.5 billion globally.…

Why Connected TV Is The Most Appealing Route To Marketers Today

US ad spend for connected television (CTV)—television programming that’s streamed through an internet-connected device—will grow 37.6 percent this year to…

Everything You Need To Know About YouTube Influencer Marketing

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on the rapid changes affecting…

Direct Mail Isn’t Dead, Instead, It's Boosting Multichannel Campaigns

Today’s reliance on digital marketing has left a once-popular channel largely forgotten: direct mail. However, contrary to popular belief, direct…

YouTube Attracts Ad Dollars From Television With New Nielsen Data Integration

This week, YouTube announced the addition of Nielsen television data to its audience planning tool, Facebook gives brands more in-depth…

Samuel Adams Launches Feel-Good Holiday Campaign Amid Declining Beer Consumption

Samuel Adams is launching a campaign called “Toast Someone,” to encourage consumers to honor a simple gesture: a toast. In…