Loyal Beauty Consumers Cite Reviews, Diversity, Women-Owned Businesses
Women prefer direct-to-consumer beauty brands that are environmentally conscious and use diverse representation, according to a survey by commerce marketing…
Snap, Juul Appoint First Chief Marketing Officers
This week’s executive shifts include CMOs for Snap, Juul, J.Hilburn, GumTree, Snag, Bass Pro Shops and B&Q. Also, Kraft Heinz…
Facebook's Q1 Report; Twitter's Ad Payments
Trying to keep up with every social platform’s latest updates, insights and campaigns? Keep reading, because we explain it all.…
New 'Amazon Moments' Offer In-App Rewards To Help Avoid Churn
People love to be rewarded, it’s human nature. Research, conducted by Dr. Robert Cialdini and described in his book Influence:…
Lab Cave Introduces Mediator Tool For App Publishers
Mobile growth company Lab Cave (Tap Knights, Dream Hospital) launched a Mediation tool for app developers that offers impartial, side-by-side…
Marketing Innovation Is Being Driven By Just A Few Global CMOs
The top 17 percent of global marketing leaders are driving innovation by adopting an agile, “living business” mindset, Accenture reports.…
