AListDaily

SuperData published its 2018 year in review report on digital games and interactive media. This year in review is the first…

Jan 16, 2019 1:48PM PST

People love to be rewarded, it’s human nature. Research, conducted by Dr. Robert Cialdini and described in his book Influence:…

Feb 14, 2019 9:00AM PST

Dara Treseder knows a thing or two about marketing technology. The former CMO of GE Ventures and Business Innovations has…

Dec 11, 2018 11:59AM PST

Domino’s is now giving pizza fans points for any pizza they purchase—even if it’s from a competitor. The company is…

Jan 30, 2019 12:40PM PST

If your entire understanding of virtual reality and augmented marketing came from science fiction films, you’d be sorely disappointed with…

Jan 10, 2019 10:00AM PST

Consulting firm R3 Worldwide released its December M&A global league table, showing that holding groups are spending substantial amounts of money in…

Jan 9, 2019 2:00PM PST

Data management platform (DMP) tools are becoming more valuable for marketers to gain valuable information about their audience and help…

Dec 20, 2018 1:35PM PST

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of advertisement targeting, is a…

Dec 18, 2018 6:00AM PST

App Annie—app analytics and market data platform—released the state of mobile 2019 report. It analyzes how markets evolve through mobile…

Jan 16, 2019 6:00AM PST

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