Square: New Black And Latino Retail Startups Face Unique Challenges And Opportunities
According to Square’s CMO, Lauren Weinberg, the company wants to help level the playing field for…
Betting On The Billions: 3 Takeaways From Spotify’s Barcelona Deal
FC Barcelona recently issued a limited edition jersey promoting Catalan pop star Rosalia’s “MOTOMAMI” album for…
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
New Data: New Investment Pours Into Gaming As Measurement Solutions Evolve
While global M&A activity slowed in 2022, VC still poured money into the gaming acquisitions as industry…
IAB Playfronts: Gaming Is A Gateway To Gen Z And Gen Alpha
There are more than 3 billion active gamers in the world, yet marketers often overlook games…
Game Marketers Find Playable Ads Most Effective Tool For Driving Game Installs
A new report states that playable ads are the most cost-effective format for driving consumers to…
Less Than Half Of Black Consumers Feel Understood By Brands
According to a recent report by MyCode, just 38% of Black consumers feel understood by major…
Report: Top Five Most Considered Brands Leverage In-Game Marketing
YouGov’s most recent report covers CPG brands that are top of mind when consumers go shopping.…
The Metaverse And Money: How Brands Are Driving Investors’ Virtual Habit
The metaverse is more than Meta; It’s an amalgamation of all the technologies and tools that…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail…
Cordless And Connected: 65% Of Gen Z Are Cord Cutters As Streaming Soars
According to recent reports by Tubi and Samba TV, most Americans are not only cord-cutters; they’re…
