Carla Rover

Carla Rover has been covering advertising technology and the media since 2010. She is based in New York City.
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What Marketers Can Learn From Balenciaga’s Wild Q4

From dropping YE to dropping a $25 million lawsuit against North Six, Balenciaga’s marketing saga has…

YouGov’s 2022 Best Brands Report Shows Notable Absences From Top 10

Amazon and Nike are two of the biggest absences on YouGov’s annual Best Brands list, derived…

FIFA And Friends? How Marketers Can Navigate Controversy And Brand Risk

Some of the world’s most iconic brands are also the most openly supportive of LGBTQ equality.…

New IAB Report: Ad Spend Will Rise Unevenly In 2023

As advertisers reevaluate their budgets and their new priorities in the face of potentially ongoing inflation,…

a.network Takes Home Six Clio Awards For Xbox, Minecraft, Apex Legends And Rocket League Work

Nightcap and Ayzenberg Group, as part of a.network, won in multiple categories at this year’s Clio…

Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever

As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…

CMO Moves: John Boris Joins Tripadvisor

This week we’re covering new marketing leadership moves at Tripadvisor, Weedmaps, BlueBet, Better Bath and Beyond…

Reaching Today’s Consumers Means Understanding Twitch

Much like film, television and social media, gaming has transformed culture and become part of consumers’…

Takeaways From Elon Musk’s Live Twitter Q&A

As Twitter boss Elon Musk faces advertiser flight and brewing controversy over his layoff of thousands…

Volkswagen Names Google’s Nelly Kennedy As New CMO; New Hires At TikTok, Impossible Foods, Big Lots

TikTok and brands including Volkswagen, Impossible Foods and Big Lots highlighted their new chief marketer appointments.…

TikTok Made Me Play It: Four Takeaways From TikTok’s First Gaming Webinar

TikTok recently hosted a webinar to showcase the platform’s most successful use cases in game discovery.…

Marketing Leadership Moves At Twitter, Netflix, Esprit, Chamberlin Coffee, And Fabletics

Marketers are making moves this week with executive fallout at Twitter and a brand new advertising…

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