Carla Rover

Carla Rover has been covering advertising technology and the media since 2010. She is based in New York City.
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The Trust Deficit: Marketers Have The Power To Boost Brand Trust

Recent reports by Jebbit and Adobe reveal that consumers are less trusting of businesses and major…

Kohl’s Appoints Christie Raymond As Chief Marketing Officer

This week in executive leadership appointments, Kohl’s and Choice Hotels International name new CMOs, while Carhartt…

Millennials: Why The New Adults In The Room Are Changing Media And Brands

Long the butt of jokes about entitled, job-hopping hipsters, millennials are now the new grownups in…

We’ve Got Issues: Why The Media Is Highlighting ESG Leaders

For media, many things matter when quantifying the impact of content, marketing or branding success. First,…

Mapping The Trends: From Influencers to Influence Marketing

From Influencers To Influence Marketing: The New “Studio System” For Multi-Platform Content The nature of influencer marketing…

TikTok, Kids And Healthy Eating: What Matters To Brand Marketers When the Rules Don’t Apply

TikTok first outpaced YouTube as Gen Z’s and Gen Alpha’s go-to video platform in 2020, and…

Marketing Leaders Join Consumer Cellular, EasyJet And Kantar

This week in leadership shifts, Craig Lister joins Consumer Cellular from EverQuote, EasyJet names a CCMO…

Social Roundup: Why “Tik-Tokifying” Social Media May Not Work

This week in social media news, we’re taking a look at the TikTokification of social media…

Survey: DTC Marketers Want A More Accurate Alternative To Click-Based Data But Most Still Rely On It

Last-touch data accuracy is a top concern for 69% of DTC Marketers, yet click-based data still…

Consumers’ Complicated Relationship With Brands Gets Hazier: ‘I Trust You, Just Don’t Exploit My Data’

Marketers have done a great job in encouraging a wary public to embrace brands again, but…

Meta’s Creator Economy Gamble, Snap’s Response To Naysayers

This week, Meta announced Music Revenue Sharing, a new monetization option for its Facebook platform designed…

Streamer Sponsors Bring Immersive Activations To Comic-Con 2022

Everything old is new again, especially if you’re a member of Gen Z—just ask Kate Bush, who…

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