Carla Rover

Carla Rover has been covering advertising technology and the media since 2010. She is based in New York City.
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Virtual Concerts Present A New Metaverse Pathway For Brand Marketers

As brands assess the relevance of the metaverse to their marketing goals, sponsored virtual concerts present…

What Brand Marketers Can Learn From The DTC Playbook

While marketers prepare for an uncertain 2023, some brands are reaping the benefits of their 2022…

‘Dead Space’ Campaign Taps Into World-Building And Social Challenges

Coinciding with the return of EA’s beloved ‘Dead Space’ franchise, Nightcap, the team behind the new…

Data Clean Rooms: A Primer For Marketers

From CES 2023 to Twitter, data clean rooms are big news and brand marketers may have…

State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending

A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per…

Retailers Look To Search, Partnerships For Growth In 2023

According to a recent report from CommerceNext, retailers are seeing falling ROI on some ad strategies…

Could AI Be A Powerful Creative Tool For Brand Marketers?

Can brand marketers leverage AI as a tool that amplifies rather than limits human creativity? In…

Analysts: Gaming Growth Expected In 2023 Despite Recession Fears

Despite economic uncertainty, analysts from sources as diverse as the World Economic Forum and Morgan Stanley…

Consumers Will Look To Influencers For Brand Discovery In 2023

A new survey of 11,000 adults across 11 countries shows a shift in consumer priorities and…

CES: Brands Showcase Emergent Tech That Amplifies Convenience And Inclusivity

CES 2023 will feature more than 2,200 exhibitors this year; some of the world’s most recognizable…

Snap Leans Into AR Brand Experiences: Q&A With Snap Canada GM Matt McGowan

Back in 2011, Snapchat was brand new and augmented reality was just beginning to generate buzz…

Why Embedded Finance Could Transform Social Commerce

With over 4 billion views of videos under the hashtag #TikTokMadeMeBuyIt, the potential for social media…

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