Carla Rover

Carla Rover has been covering advertising technology and the media since 2010. She is based in New York City.
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Why Games Are The New Social Platform

Gaming platforms are forcing an evolution across the social media landscape—and that’s good for brands. How…

How Immersive Advertising Is Changing The Way Networks Market Content

While network television still commands the attention of millions, streaming services recently outpaced viewership for over-the-air…

Breaking Down The State Of Data With IAB’s Angelina Eng

On the first day of this year’s IAB Audience Connect, we spoke with Angelina Eng, vice…

Navigating The Third Space: In-Car Marketing

The average consumer now spends 13 hours per week in their vehicle, representing a 27 percent…

PAX West: The Art Of Pitching Your Game

Matt Turnbull, executive producer at Xbox Game Studios Publishing will be headlining the workshop Pitch Perfect:…

What Marketers Need To Get Right About Social Commerce

Consumers are returning more items than ever before when buying from social commerce marketplaces: Marketers should…

Snapchat’s AR Gambit: What Marketers Should Know

Snapchat’s AR offerings may be a sleeping giant for brand marketers seeking to engage Gen Z…

What YouTube’s New Podcast Play Means For Brand Marketers

According to a recent survey of 3,000 consumers aged 13 and up by Luminate, YouTube edged…

Heineken’s Calendar Closer Campaign And What Marketers Can Learn From “Quiet Quitting”

After The Great Resignation, Americans have gone back to work but are now “quietly quitting.” In…

What Marketers Can Learn From SVOD’s Rise

Years ago, when “cord-cutting” was a new phenomenon, networks, brands and marketers struggled to understand if…

DTC Gets Creative: Creator Marketplaces Amplify Influencers’ Monetization Power

What do Walmart and Shopify have in common? A keen understanding of the power of influencers…

Report: Free Ad-Supported Channels On The Rise; Consumers Actually Don’t Mind Ads After All

Findings from Hub’s new “TV Advertising: Fact vs. Fiction” report reveal that consumers love their streaming…

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