Sherwin-Williams Missed A Huge Opportunity When It Fired An Employee With 1.4 Million TikTok Followers

In the age of COVID, there are few worse missteps a brand can make than brushing…

TikTok Clarifies How Creator Fund Payments Are Calculated

This week in social media news, TikTok addresses how it calculates Creator Fund payments, YouTube introduces…

Game Advertising On Instagram: The Costly, The Effective And The Free

Instagram and video games have a lot in common, from visual-seeking audiences to target age groups.…

Hanes Promotes Male Body Positivity With Musical ‘Every Bod’ Campaign

Hanes launched a new campaign for its Comfort Flexfit boxer briefs called “Every Bod” that encourages…

The Complete Cannes Lions 2019 Grand Prix Award Winners List

Au revoir, France and another Cannes Lions festival, and bravo Cannes Lions 2019 Grand Prix winners.…

Duolingo Adapts Social Strategy To Reach Bilingual Users

At the end of 2017, Duolingo, a popular online language learning service, did something unusual for…

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Monster Energy’s Marketing Mantra Is All About Experiences

Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans…

Fitbit’s Marketing Strategy Has Shifted To Social And Community

There’s no escaping it—we’re all living connected in a wearable world. With consumers largely viewing their…