Jollibee Has Entered The Chicken Sandwich Wars With New Campaign

With 69 stores in the United States, Philippines-based fast-food chicken chain Jollibee is launching a campaign…

Online TV Officially Reigns Over Traditional TV

It’s no longer just cord-cutting. Now, with the plethora of steaming options available—Amazon Prime, YouTube TV,…

A Second Look: Facebook Addresses What Netflix’s ‘The Social Dilemma’ “Gets Wrong”

Facebook is disputing the claims made in The Social Dilemma, an investigative documentary from Netflix that…

Terry Crews Launches Virtual Production Studio Amen & Amen

When Los Angeles halted in-person film and TV production last year, actor and entrepreneur Terry Crews…

How Much Does It Cost To Market A Game?

You created a concept for an indie game, poured blood, sweat and tears into it, and…

Kim Freer Named CMO Of Wetzel’s Pretzels, Bank Of America Cuts CMO Role

This week in marketing leadership updates, QSR marketing veteran Kim Freer heads to Wetzel’s Pretzels as…

Becoming Technology Forward And Data Reliant With Roku’s Sweta Patel

Sweta Patel is the vice president of engagement growth marketing at Roku where she’s responsible for…

What DTC Brands Are Learning From The Pandemic

Last year, direct-to-consumer (DTC) ecommerce sales grew 45.5 percent, generating $111.54 billion and comprising 14 percent…

New CMOs Take The Helm At Anheuser-Busch, Balenciaga, Trustpilot And More

This week sees a number of shifts in executive marketing roles. AB InBev names a new…