TikTok Announces Opening Of Permanent US Office In Los Angeles

This week in social media, TikTok announced the opening of a permanent Los Angeles office amid…

Chase Names New Chief Marketing Officer

This week in marketing leadership moves: Chase hires a new CMO, Gap’s chief marketing officer exits,…

Why Influencer Marketing Is More Challenging For Carmakers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

How Retail CMOs Aren’t Meeting Their Highest Marketing Priorities

Over two-thirds of retailers think they aren’t meeting the demands of hyper-adoptive consumers, according to a…

The Power Of Music With Genius CRO Rob Elder

During this 191st episode of “Marketing Today,” I interview Rob Elder, the chief revenue officer at…

The Rise Of Anti-Luxury Luxury

Originally published at AW360. Article Takeaways: Consumers increasingly value memories and experiences over things. Affluence has a…

The Social Index Helps Brands Evaluate Earned Media

(Editor’s note: AList is published by a.network.) There’s no media like earned media, and with over…

5 Video Trends That Will Take 2020 Marketing To New Heights

Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an…

Panera Seeks To Highlight Transparency With AR-Powered Mobile Ad Unit

Panera Bread launched an augmented reality (AR) ad unit for mobile devices that lets customers rotate…