The Burberry And Minecraft Partnership: High Fashion Is Taking The Metaverse Seriously

When a 166-year-old iconic apparel and accessories brand enters the metaverse with a splash worthy of…

These Brands Are Betting Big On The Metaverse

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected…

Building A Brand From The Inside With Stephanie McCarty, Chief Marketing & Communications Officer At Taylor Morrison

With a background in journalism and a career in communications, Stephanie McCarty may not be the…

40% Of Gen Z Choose Social Media For Search Over Google

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of…

New IAB Report: Ad Spend Will Rise Unevenly In 2023

As advertisers reevaluate their budgets and their new priorities in the face of potentially ongoing inflation,…

What Marketers Can Learn From Balenciaga’s Wild Q4

From dropping YE to dropping a $25 million lawsuit against North Six, Balenciaga’s marketing saga has…

TikTok Made Me Play It: Four Takeaways From TikTok’s First Gaming Webinar

TikTok recently hosted a webinar to showcase the platform’s most successful use cases in game discovery.…

Volkswagen Names Google’s Nelly Kennedy As New CMO; New Hires At TikTok, Impossible Foods, Big Lots

TikTok and brands including Volkswagen, Impossible Foods and Big Lots highlighted their new chief marketer appointments.…

Ayzenberg Introduces Next Iteration Of Its Social Index, SI 3.0

With 70 percent of consumers saying trusting a brand is more important than in the past,…