PopSugar To Host Winter Wonderland Pop-Up With Curated Brand Activations

PopSugar is throwing an immersive holiday consumer experience called “Sugar Chalet” in New York City’s Bryant…

Marketers Place More Importance On Cause Marketing

Marketers now consider alignment with social issues as one of the top three benefits of a…

Instagram To Extend Hidden Likes Test To Some US Users

This week, Instagram says it’s extending its hidden likes test to some US users while TikTok…

Panera Seeks To Highlight Transparency With AR-Powered Mobile Ad Unit

Panera Bread launched an augmented reality (AR) ad unit for mobile devices that lets customers rotate…

Kohl’s Pull Out All The Stops For Omnichannel Holiday Campaign Centered Around Snapchat

Kohl’s has launched an omnichannel campaign called “New Gifts at Every Turn,” that includes a pop-up…

Why Brand Marketers Should Take Cues From Fashion’s ‘Drop Culture’

Originally published at AW360. AW360 had a chance to sit down with Liz Aviles, VP of Market Intelligence…

US Consumers Likely To Source Holiday Gifts Via Social Ads

New research shows that consumers are taking a liking to holiday shopping on social media, giving…

Planet Fitness Appoints Jeremy Tucker As CMO

This week in marketing moves, Jeremy Tucker joins Planet Fitness to lead marketing; Pernod Ricard North…

Virtual Reality Marketing In The Time Of Oculus Quest

In 2015 through 2017, virtual reality (VR) campaigns were a hot trend that brands were experimenting…