Brands Report Need For Additional Data Skills, Budget In Martech Strategies

Globally, 68 percent of brands have an increased need for data skills when it comes to…

Fact-Based Thinking To Improve Your Brand’s Health With Wiemer Snijders

During this episode of “Marketing Today,” I interview Wiemer Snijders, author, editor and curator of the…

Direct-To-Consumer Is A Skill, Not A Business Unit

Originally published at AW360. No other area of business has seen such exciting growth and visible success…

Social Media Adspend Will Surpass That Of Print For First Time This Year

Advertisers will spend more on social media than on print for the first time ever this…

Jimmy John’s Launches Multichannel Campaign, Snapchat AR Game To Promote Little Subs

Jimmy John’s is launching a multichannel campaign to promote its $3 Little John subs via a…

Ford, Universal Pictures Launch Halloween VR Auto Experience

Consumers will get a taste of the future of in-car entertainment at Universal CityWalk Hollywood, where…

How Brands Are Successfully Engaging Consumers Beyond Paid Facebook And Instagram Ads

New research from Socialbakers shows that Instagram and Facebook dominate the paid social landscape. According to…

New Balance Creates Pop-Up Pizzeria For New York City Marathon Campaign

New Balance announced a fully integrated campaign to celebrate the forthcoming New York City Marathon and…

West Elm Experiments With Creative Home Design Game Challenges

West Elm is transforming a boutique condominium in New York City into an interactive concept store,…