JCPenney Names John Aylward Chief Marketing Officer

This week in leadership updates, JCPenney hires John Aylward as new chief marketing officer, Bark, Inc.,…

Metaverse Technology And Its Implications For Business Leaders

The metaverse has the potential to disrupt several realms from gaming to advertising to retail and…

These Brands Have Successfully Cracked The TikTok Algorithm

TikTok is a winner takes all platform—the brands that can crack its enigmatic algorithm are rewarded…

Marketing Spending Growth Breaks 10% For First Time In A Decade

Annual growth in marketing spending exceeded 10 percent for the second time in the last 10…

The State Of Retail And Ecommerce Q1 2022

Morning Consult will start publishing a new quarterly report, “The State of Retail and Ecommerce,” that…

Unilever Elevates Samir Singh To Chief Marketing Officer, Personal Care

Unilever promotes Samir Singh to chief marketing officer, personal care, Walgreens taps Linh Peters as senior…

Trend Set: Corona’s Natural Billboard, Poparazzi

Ayzenberg Junior Strategist Ashley Otah recounts the past week’s trends. Corona Sunshine on a cloudy day.…

How Much Does It Cost To Market A Game?

You created a concept for an indie game, poured blood, sweat and tears into it, and…

Deloitte Digital Media Trends Survey 2022

Deloitte’s latest digital media trends survey found that streaming video-on-demand (SVOD) services face greater pressure to…