The Trust Deficit: Marketers Have The Power To Boost Brand Trust

Recent reports by Jebbit and Adobe reveal that consumers are less trusting of businesses and major…

Millennials: Why The New Adults In The Room Are Changing Media And Brands

Long the butt of jokes about entitled, job-hopping hipsters, millennials are now the new grownups in…

Report: Free Ad-Supported Channels On The Rise; Consumers Actually Don’t Mind Ads After All

Findings from Hub’s new “TV Advertising: Fact vs. Fiction” reveals that consumers love their streaming content…

The Future of Marketing & Strategic Communications Through Education With NYU’s Michael Diamond

Michael Diamond’s unique background marries science, the arts, and business. As Academic Director and Clinical Assistant…

Mapping The Trends: From Influencers to Influence Marketing

From Influencers To Influence Marketing: The New “Studio System” For Multi-Platform Content The nature of influencer marketing…

a.network Launches Nightcap, A Full-Service Gaming And Entertainment Agency To Manage Global 360, Social, And GTM Campaigns 

The global gaming audience now represents one-third of the world’s population: 3 billion people. [1] New agency Nightcap,…

We’ve Got Issues: Why The Media Is Highlighting ESG Leaders

For media, many things matter when quantifying the impact of content, marketing or branding success. First,…

EMarketer: US Digital Ad Spending By Industry 2021

In 2021, eMarketer expected digital ad buyers in the US would spend about $191.09 billion, a…

Kia Launches A Branded Musical Instrument

Kia is hoping to stimulate people’s creative juices with a new branded musical instrument leveraging pink…