Study Shows Consumers Notice OOH Ads More Amid Shift Toward Hyperlocal Travel

Nearly half (45 percent) of American adults say they’re noticing out-of-home (OOH) advertising more than before…

McDonald’s And J Balvin Debut Limited Edition Merch Collection

Following the addition of J Balvin’s signature meal to its menu, McDonald’s has released a 58-piece…

TikTok Deal Would Affect Marketer’s Ad Plans For 2021

This week in social media news, a new study shows marketers believe Oracle and Walmart’s acquisition…

TikTok Clarifies How Creator Fund Payments Are Calculated

This week in social media news, TikTok addresses how it calculates Creator Fund payments, YouTube introduces…

The Complete Cannes Lions 2019 Grand Prix Award Winners List

Au revoir, France and another Cannes Lions festival, and bravo Cannes Lions 2019 Grand Prix winners.…

Five Examples Of Brands Using Geofencing To Great Effect

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of…

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Monster Energy’s Marketing Mantra Is All About Experiences

Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans…

How Different Generations Play Video Games, From Platforms To Genres

Video games bring entertainment to all, from grandpa playing video poker on his phone to a…