Pokémon Launches Global Music Campaign, Brand Partnerships And Collectibles For 25th Anniversary

In celebration of its 25th anniversary, Pokémon has launched a limited-edition collection with Levi’s featuring the…

Hyundai Elevates Thomas Schemera To Global Chief Marketing Officer

This week in leadership updates, Hyundai promotes Thomas Schemera to global CMO, Array taps Jeff Tobler…

Ashley Owen On Ayzenberg’s Marketing Science Principles

One valuable lesson the pandemic has taught brands is that constantly aggregating and applying usable consumer…

Instagram Rolls Out New ‘Live Rooms’ Feature

This week in social media news, Instagram debuts a new ‘Live Rooms’ feature and Pinterest rolls…

Shoppers Will Pay More For A Product Online From Brands They Trust

According to the latest Salsify Consumer Research Report 2021, nearly half of shoppers compared prices online…

The Power Of Audio With Audioburst Founder And CEO Amir Hirsh

On this 248th episode of “Marketing Today,” I speak with Amir Hirsh, the chief executive officer…

Visa Elevates Danielle Jin To Head Of Marketing, Asia Pacific

This week in leadership updates, Visa promotes Danielle Jin to head of marketing for APAC, McDonald’s…

Improving Customer Engagement Strategies

Brands that message customers across multiple channels saw a 58 percent increase in 30-day retention, customers…

What We’re Reading—Week Of February 22nd

We’re rounding up the news and insights you need to know this week. Cancel Culture Primer…