Why Games Are The New Social Platform

Gaming platforms are forcing an evolution across the social media landscape—and that’s good for brands. How…

Modernizing A 135-Year-Old Brand With Avon’s Global CMO Kristof Neirynck

The task of revitalizing a 135-year-old brand for today’s market is daunting at best, but for…

Trend Set: Checking Out The Vibes On Google Maps

In this week’s trend roundup, Ayzenberg’s Ashley Otah examines three major developments in tech and fashion.…

IAB Releases New Guidelines For In-Game Ad Measurement

Despite global economic uncertainty, the in-game advertising market is growing at a spectacular rate, with mobile…

Peloton, The NBA And State Farm See Departures And New Arrivals

Marketers are making moves this week, taking on posts at Peacock, Fossil and Bacardi. We also…

The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse

A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing…

Trend Set: Disney, McDonald’s Lean On Nostalgia To Drive Innovation, Sales

Ashley Otah, Ayzenberg’s resident trendspotter, examines some of the most significant moves made by giants of…

Being A Relevant Brand In Today’s World With Rob Willey, CMO At Cheribundi

Rob Willey started his career working with big brands in the advertising industry and quickly understood that…

The Importance Of Customer Experience With Co-Founder & CEO Of Squeeze Brittany Driscoll

After surviving her battle with cancer, Brittany Driscoll puts a lot of consideration into what really…