Mercedes-Benz Challenges Gender Stereotypes With Mattel Partnership

Mercedes-Benz used a poignant video spot, “No Limits” to announce a cause marketing-driven partnership with Mattel…

Gen Z Has Spoken: They Love Google, Netflix And Chick-fil-A

Gen Z has spoken: among their favorite brands are Netflix, YouTube, Chick-fil-A and Bath & Body…

Walmart Is Coming For Amazon’s Biggest Advertisers

Walmart has organized a meeting with hundreds of high-profile companies and top marketing and advertising firms…

Coca-Cola Brings Back New Coke With Help From Netflix’s ‘Stranger Things’

In collaboration with Netflix’s popular series Stranger Things, Coca-Cola used a nostalgia marketing-driven video spot to…

Applebee’s Campaign Claims Cure For Low “Sizzletonin,” Twitter Fires Back

Applebee’s introduced Loaded Fajitas to its restaurants nationwide with a pharmaceutical-style video spot, coined “sizzletonin” and…

Pepsi’s Massive AR Filter-Promoted Summer Campaign Targets Millennial Tastes

Pepsi, working in partnership with Instagram, launched its #Summergram campaign to introduce hundreds of AR filters…

Wendy’s Partners With GasBuddy For Geotargeting Campaign

Wendy’s is the first brand to partner with GasBuddy and employ the company’s new “Badges” feature.…

Pinterest’s Q1 Results/New Initiatives; IG Updates ‘Explore’

This week was rich in social media news and events, including the Hughes-Zuckerberg argument over breaking…

Vitaminwater Launches Fire, Ice Flavors With ‘Xtreme Urban Farming’ And ‘Ex Museum’

Coca-Cola launched two new low-calorie flavors of Glacéau Vitaminwater—Fire and Ice—with comedic social activations, a fictional…