Next-Level Brand Promises With Del Taco CMO Tim Hackbardt
Tim Hackbardt’s professional journey includes ventures into consulting, advertising and even broadcasting, but his path repeatedly…
Trend Set: Entertainment Giants Partner Up
Ayzenberg’s Ashley Otah explores some next-level immersive and experiential collaborations trending on our timelines this week.…
Why Games Are The New Social Platform
Gaming platforms are forcing an evolution across the social media landscape—and that’s good for brands. How…
Modernizing A 135-Year-Old Brand With Avon’s Global CMO Kristof Neirynck
The task of revitalizing a 135-year-old brand for today’s market is daunting at best, but for…
Trend Set: Checking Out The Vibes On Google Maps
In this week’s trend roundup, Ayzenberg’s Ashley Otah examines three major developments in tech and fashion.…
IAB Releases New Guidelines For In-Game Ad Measurement
Despite global economic uncertainty, the in-game advertising market is growing at a spectacular rate, with mobile…
Peloton, The NBA And State Farm See Departures And New Arrivals
Marketers are making moves this week, taking on posts at Peacock, Fossil and Bacardi. We also…
The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse
A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing…
Trend Set: Disney, McDonald’s Lean On Nostalgia To Drive Innovation, Sales
Ashley Otah, Ayzenberg’s resident trendspotter, examines some of the most significant moves made by giants of…
Being A Relevant Brand In Today’s World With Rob Willey, CMO At Cheribundi
Rob Willey started his career working with big brands in the advertising industry and quickly understood that…
The Importance Of Customer Experience With Co-Founder & CEO Of Squeeze Brittany Driscoll
After surviving her battle with cancer, Brittany Driscoll puts a lot of consideration into what really…