Integrating AR And VR Into Business And Marketing

This week in Extended Reality (XR) we saw AR integration coming to Chrome and a company…

Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report

Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the…

JCPenney’s Top Marketer Resigns After Less Than A Year

How Brands Are Working With Top TikTok Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

SaaS Marketing With Dave Gerhardt, CMO Of Privy

During the 196th episode of “Marketing Today,” I interview Dave Gerhardt, the chief marketing officer of…

Supreme’s Red Oreos Are Going For $10,000 On eBay

Supreme created a red branded Oreo cookie of the double-stuffed variety in partnership with Mondelez International…

Marketers Continue To Shift Away From Traditional To Omnichannel

A majority of marketers (88 percent) have shifted away from traditional campaign activities to omnichannel strategies,…

Historic Ad Fraud At Uber With Kevin Frisch

During the 194th episode of “Marketing Today” I interview Kevin Frisch, who was recently the CMO…

5 Video Trends That Will Take 2020 Marketing To New Heights

Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an…