Snapchat Highlights Gen Z Appeal In First Global B2B Campaign

On the heels of a rough second quarter due to COVID-19, Snapchat has launched its first…

Domino’s Promotes Art D’Elia To Executive Vice President, Chief Marketing Officer

This week in leadership updates, Art D’Elia accepts a promotion as Domino’s EVP and CMO, and…

Why Gen Z Will Use Work To Change The World

In mid-2018, a whopping 61 million members of Gen Z entered the US workforce, making there…

TikTok CEO Kevin Mayer Urges Competitors To Disclose Their Algorithms

This week in social media news, TikTok’s CEO urges major competitors to disclose their algorithms, Twitter…

Telemundo Promotes Mónica Gil To Executive Vice President, Chief Marketing Officer

This week in leadership updates, Telemundo’s Mónica Gil accepts a promotion as EVP and CMO, NatWest…

Predictive Analytics Is Critical For Media Planning—Here’s Why

Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of…

In Open Letter, 600 Black Advertising Employees Demand Action From US Agencies

The axiom that you can’t change what you can’t measure feels especially true as agencies and…

Dr. Myriam Sidibe On Building Purpose Into Your Growth Strategy

A global study by Zeno Group asked 8,000 consumers across eight global markets to rate more…

DTC Ecommerce Sales To Reach $17.75 Billion In 2020

EMarketer has released an inaugural forecast on direct-to-consumer ecommerce sales showing that sales will grow by…