Snapchat’s New ‘Dynamic Ads’ Bring Automated Personalization To Platform

This week, Snapchat introduces templated ads that allow marketers to create ads that look visually native to the platform and LinkedIn rolls out a free events tool that members can use to facilitate in-person meet-ups.

Snapchat’s New Dynamic Ads Bring Automated Personalization To The Platform

According to a company post, ecommerce advertisers can now choose from five unique ad templates without the need for design skills.

Why it matters: The mobile-native templates will help brands deliver ads at scale while maintaining authenticity and creativity, two elements the platform’s young users value. The feature will also increase the relevancy of ads across Snapchat. 

The details: Dynamic Ads’ five templates are designed to showcase products visually and make advertisers’ ads look native to the platform, eliminating the need to manually create Snapchat ads. Dynamic Ads also allow marketers to sync a product catalog, select an audience for prospecting or re-engagement and will deliver the ad in real-time. Brands can continuously tailor their audience’s shopping experience because as changes to products occur, the ads adjust accordingly, allowing brands to run always-on campaigns.

LinkedIn Introduces Events Tool For Real-World Professional Meet-Ups

The events tool gives members the capacity to create and manage events with global members on mobile or desktop.

Why it matters: LinkedIn events could help the platform create another revenue stream down the line by adding premium memberships, making it a potential competitor of Eventbrite.

The details: To create an event, members must click on the “Community” panel on the left side of the newsfeed. After adding event details, organizers can invite guests using search filters, track attendees and invitees as well as post updates and interact with attendees. Anyone can join the event if they receive an invitation and members who have joined the event can also invite people from their own networks to attend. LinkedIn events will be available starting with English-speaking markets first over the next few days.

Twitter Introduces New Restrictions On Tweets From World Leaders Who Break Platform Rules

In a company blog post, Twitter provided clear insights into how it will address content from world leaders on the platform if that content violates its user policy or includes threatening or violent messages.

Why it matters: In June, Twitter said it wouldn’t remove certain Tweets of world leaders that broke its rules if there was a clear public interest in keeping them up. After user outcry, the platform updated its criteria.

The details: Twitter outlined scenarios that will result in the removal of tweets of world leaders. They include: promotion of terrorism, clear and direct threats of violence against an individual, posting private information such as home address and non-public personal phone number, posting or sharing intimate photos or videos of someone that were produced or distributed without their consent, engaging in behaviors relating to child sexual exploitation or encouraging or promoting self-harm. A tweet from Twitter’s safety page said that users will not be able to like, reply, share or retweet the tweets in question but will still be able to retweet with comment. Twitter also expanded on its decision-making process in its updated help center page. 

iOS Users Can Now Share Favorite Reddit Content To Snapchat

According to TechCrunch, a new integration allows sharing of text, link and image-based posts from Reddit’s “Safe for Work” forums.

Why it matters: Reddit is trying to encourage Snapchat’s younger users to use the platform given that a majority of its audience is a bit older (34 percent are 30-49 years old and 25 percent are 50-64 years old). Given Reddit’s growing ad business, estimated to reach $100 million in revenue, the platform must balance out its demographics and enhance usage to remain competitive. 

The details: Reddit users must have Snapchat installed on their iOS device to use the new feature which enables a “Share” icon on posts in the Reddit app that allows users to then post to Snapchat. People can send the post to a group of select friends or to their story for all friends to view it. The integration includes a new sticker featuring the Reddit logo and source information. 

Study Reveals Why Users Deactivate Their Social Media Accounts 

A GlobalWebIndex study that surveyed 1,000 US and UK users found that younger consumers are more likely to deactivate their accounts as compared to older users. 

Why it matters: People are becoming more cautious of what they share online given the increase in digital bullying as well as privacy and data breaches. 

The details: The study showed that 48 percent of users aged between 16 and 24 have temporarily deactivated their accounts (compared to just 30 percent of users aged 55-64). Multiple factors for deactivation include losing interest in posts shared by others (26 percent), the desire to spend time doing other things (25 percent) and fearing the repercussions social media can have on their image (25 percent).

Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, October 18. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at

Dunkin’ CMO To Step Down In December

This week in marketing moves, AWAL recording company promotes Aaron Bogucki to VP marketing; Tony Weisman, Dunkin’s CMO, announces he will soon step down from the role; Bonnie Neulight is named chief marketing officer at Rebbl and Bill Zielke appointed first CMO for blockchain payments provider BitPay.

Aaron Bogucki Promoted To VP Marketing At AWAL 

Kobalt’s recording company, AWAL, has promoted Aaron Bogucki, who joined the company earlier this year as VP, digital marketing, to vice president of marketing. 

Prior to AWAL, Bogucki was VP, digital marketing for Republic Records and at AWAL, he will oversee a more integrated marketing and digital marketing team focused on developing marketing campaigns and audience growth strategy in the UK.

“I’m honored to step into this role to continue AWAL’s commitment to true artist development. Our roster is full of incredible artists who are impacting and shaping culture globally on their own terms, and we’re proud to help them deliver on their artistic vision,” Bogucki said. 

Tony Weisman Announces Departure From Dunkin’

Tony Wesiman will step down from his role as chief marketing officer of the quick service restaurant chain, effective December 1. Weisman has been with Dunkin’ for two years and was responsible for leading the company’s rebrand in 2018. He was previously a CMO at Draftclub Chicago and spent 10 years as a CEO, DigitasLBi North America at Digitas. 

“I am proud of what we accomplished over the past 2+ years including our rebranding to Dunkin’, introducing new menu items like the Beyond Sausage Sandwich, relaunching and doubling our espresso business, transitioning from foam to paper cups and bringing in new talent and agencies to modernize the Brand,” Weisman said in a blog post.

Rebbl Taps Bonnie Neulight As Chief Marketing Officer 

This week, Bonnie Neulight joins Rebbl as chief marketing officer. 

Neulight brings to the company over 20 years of experience in brand management and innovation. She previously held the role of chief marketing officer at Mezzetta Foods and several marketing positions at The J.M. Smucker Co. and Del Monte Foods, Inc.

“Joining the Rebbl team at this upswing in momentum lets me jump right in and do what I love to do. For me, coming to Rebbl at this exhilarating time, under [Michele Kessler’s] leadership, gives me such inspiration to work with this fast-growing brand that is also deeply purpose-driven,” Neulight said. 

BitPay Welcomes Its First CMO 

BitPay, a global blockchain payments provider, added Bill Zielke as the company’s first chief marketing officer, Yahoo Finance reports

Most recently, Zielke was chief marketing officer at venture-backed startups Ingo Money and Forter, and in his new role with BitPay, he will be in charge of executing the company’s marketing strategy in order to support the company’s growth, build a consumer brand and cultivate increased cryptocurrency acceptance and use.  

Zielke said, “The future of payments is on the blockchain and BitPay is at the forefront of blockchain-payment technology globally. My career goals have been to [help] cutting edge companies build and launch new products into new markets to grow. BitPay has the opportunity to disrupt the current global payments market as blockchain is superior and less expensive than traditional payment processing methods because every transaction is verified, recorded and stored on a public, tamper-resistant ledger.”

Check out our careers section for executive job openings and to post your own staffing needs.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, October 18. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

Chief Marketing Officer ThirdLoveSan Francisco, CA
Vice President, Film MarketingNew York UniversityBrooklyn, NY
Chief Communications And Marketing OfficerUC San DiegoSan Diego, CA
Senior Vice President Of MarketingClear Channel OutdoorNew York, NY
SVP–Creative MarketingWalt Disney TelevisionBurbank, CA
Vice President, Marketing Int’l International Distribution And ProductionsSony Pictures Entertainment Inc.Culver City, CA

Make sure to check back for updates on our Careers page.

Fact-Based Thinking To Improve Your Brand’s Health With Wiemer Snijders

During this episode of “Marketing Today,” I interview Wiemer Snijders, author, editor and curator of the book “Eat Your Greens: Fact-Based Thinking To Improve Your Brand’s Health.” With an emphasis on a scientific-based, self-learning, Snijders brought together a collection of incredible people to share a variety of perspectives on topics around branding and marketing. Today on the show, Snijders talks about the creation of the book, what it took to pull it together and the insights from innovative thinkers, especially those who base their findings on scientific facts. 

Snijders explains the structure of the “Eat Your Greens” and why he wanted to structure it in an easily digestible way. He wanted to provide a means for people to quickly pick up the book, read some short, topic-based articles and challenge them to dive into those topics further. It’s very much like “looking at a selection of painters from a certain period or style, indulging in small portions and exiting a richer person,” he notes.

Snijders describes the setup and the broad “briefing” for the book. He told people, “you can write about anything, you just have to back it up with facts.” The first chapter was designed to focus on the fundamental ways we make choices as consumers. How do you approach the reality that “about 40 percent of your customers are going to only buy once, in five years?” How does that shape what we do in marketing? Snijders also shares the importance of evaluating and growing that group of people. “How do you actually measure effective advertising? Snijders shares incredible insights on how to use the limited amount of time we have to share our messages.

Highlights from this week’s “Marketing Today”

  • What was the reasoning behind building a compilation book? (01:48) 
  • How did Wiemer find and pick those who would appear in the book (04:24) 
  • An interesting answer to whether Wiemer has a favorite chapter (06:31)
  • Who do we need to hear from next? (07:05)
  • The 1st Chapter and “set up” for the book (08:25)
  • The fundamental and well-established things in customer choice (08:55) 
  • The “banana” visual of distribution (13:41) 
  • Focusing on value-based marketing (18:21)
  • Why Wiemer focuses on “purpose” and “unique selling propositions” (22:54)
  • Why the “Essence of Branding” is so vital (28:10)
  • Exciting insights into consumer purchasing behaviors (30:02) 
  • What opportunities does Wiemer see for marketers today? (32:09)
  • Digging into the idea of “creative publicity” (33:27) 
  • What defines and makes up Wiemers’s past? (35:47) 
  • What personally drives Wiemer? (38:27)
  • Wiemer’s advice to his younger self (39:58)
  • Who should we follow or take notice of? (40:50)
  • What does the future of marketing look like? (43:44) 

Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.

Direct-To-Consumer Is A Skill, Not A Business Unit

Originally published at AW360.

No other area of business has seen such exciting growth and visible success as Direct-To-Consumer (DTC) commerce. In the past decade over 3,500 new brands have sprung up in every sector of the economy, and they are raising an estimated $4 billion in capital along the way—$4 billion that they have used to eat away share from brands that once exclusively dominated consumer industries. The effect of new entrants has never been more widespread, so keenly felt by incumbents, and so enthusiastically embraced by consumers.

As organizations like the IAB call DTC “The Future of Retail,” it’s no surprise to see large brands and retailers paying attention. Companies like Timberland, REI, Under Armor are finding success in expanded DTC channels to recapture market share. While it’s tempting for brands to simply ape the tactics that are outwardly visible from successful DTC brands, the truth is that much of what makes DTC experiences so persuasive and valuable is invisible from the outside.

Retailers or brands who view DTC as merely a channel strategy are oversimplifying and missing the value of the underlying trend in a big way. It’s not about increasing distribution, adding technology or improving supply chain; it’s about transforming customer experience and the corporate culture that enables it.

What is truly driving the meteoric rise of DTC? It’s the enduring reminder that consumer experience matters most. And now, more than ever, consumers demand better. DTC addresses fundamental demands from consumers like frictionless retail, brand experience, product innovation and personalization. Embracing the resources and sustained effort required to deliver today’s DTC experiences is critical for enterprise retailers looking to serve their customers and address emerging competitive threats.

That drive is precisely why creating a DTC experience is neither simple nor benign. Larger legacy enterprises and brands have a lot to lose through the thoughtless development and execution of DTC experiences that deliver no value to customers and create confusion in the marketplace. Our first piece of advice to brands seeking to develop DTC experiences is to swear a kind of Hippocratic Oath. “First, do no harm.”

What harm can a bad experience do?  

Many brands make the mistake of believing that DTC success is a matter of installing the right technology and establishing a delivery capability to deliver their existing products in the standard pack sizes. Native DTC brands have ably demonstrated that DTC is a skill, not simply another business unit or capability. DTC strategy is not just a matter of adding a buy button. While the user interface and the user experience are important components, DTC commerce experience is built upon the desire to deliver a great end to end customer experience for the business. Business is a value delivery system not just a product delivery system.

Positive experiences create value for customers, the brand, channel partners, the organization and shareholders. High-performing DTC brands are able to see the thread through the whole experience on behalf of the customer, rather than see the experience as a series of hand-offs. Critically and inevitably, customer experience will live or die by the culture and organization that underpins a brand. DTC DNA identifies the core skills and cultural dispositions needed in each area of the business so that executives at brands and retailers can use them to build compelling experiences and corporate cultures to deliver them.

DTC is a skill to be developed more than it is a business unit to be spun up. Brands must understand the value of all of the elements that create the lived experience of the brand to develop true customer advocacy.

Social Media Adspend Will Surpass That Of Print For First Time This Year

Advertisers will spend more on social media than on print for the first time ever this year, according to Zenith’s “Advertising Expenditure Forecasts.” Social media adspend will grow 20 percent this year to reach $84 billion while ad expenditure on magazines and newspapers combined will decrease six percent to $69 billion.

The report also found that social media will be the third largest channel for advertising this year, capturing a 13 percent share of global adspend, followed by television (29 percent) and paid search (17 percent). Television advertising, however, will slip from $182 billion in 2019 to $180 billion in 2021 due to shrinking ratings in key markets.

The current US ad market makes up about half of global adspend growth at 48 percent with expectations for it having held steady at 5.7 percent growth since Zenith’s June edition of the report. That figure is in part due to targeting abilities of online platforms used by small businesses and digital brands who are investing heavily in paid search. Growing at eight percent a year, paid search advertising will also reach new heights this year as Zenith predicts it will surpass $100 billion for the first time.

Given the current political and economic uncertainty, Zenith downgraded its expectations for 2019 for global adspend. Unlike its prediction of a 4.6 percent increase in global adspend in June, this year’s prediction for global ad spend is a 4.4 percent increase. 

Similarly, forecasts for Europe have also been downgraded due to poor economic performance in key markets. The UK and Germany saw a decline in Q2 while Russia’s year-on-year growth has fallen below one percent. As a result, Zenith forecasts a 1.9 percent growth in adspend in Western Europe, down from 2.4 percent in June. Predicted adspend growth in Central and Eastern Europe have also fallen from 6.1 percent to 4.7 percent. The report attributes the decline to the absence of sporting events such as the FIFA World Cup and Winter Olympics as well as an overall weakened economy.

Jimmy John’s Launches Multichannel Campaign, Snapchat AR Game To Promote Little Subs

Jimmy John’s is launching a multichannel campaign to promote its $3 Little John subs via a Snapchat Lens and mobile game that uses augmented reality (AR). A national television spot, posted to the brand’s YouTube, featuring rapper Lil’ Jon further complements the campaign. Little John subs are “skinny mini-versions” of the sandwich chain’s seven original sandwiches, making them the first permanent value addition to the chain’s menu in its 36-year history.

To play the Jimmy John’s AR game, Snapchat users must catch as many falling sandwiches—which have been digitally shrunk—as they can in their mouths within 30 seconds. The game uses AR technology to overlay images on live selfies, which users can snap from the game and share on the platform. Encouraging users to play the game and share selfies increases the campaign’s reach among Snapchat’s younger audience for that 70 percent of users add AR effects to images they share on the app—according to Snapchat’s Q1 company metrics.

Creating a sponsored Snapchat filter-game for its $3 little subs marks one of Jimmy John’s many moves to attract younger consumers. In 2018, the company introduced tap-and-go payments to emphasize mobile orders. To highlight its commitment to ensuring freshness, the company also created a 30-second video spot that read aloud negative tweets about Grubhub and Seamless. 

Jimmy John’s recently took its delivery efforts a step further with a contest giving one fan up to $250,000 to go toward buying a home inside a Jimmy John’s delivery zone. Given Jimmy John’s strict delivery zones—which don’t utilize third-party delivery services and only deliver up to five minutes of its stores—it employed “The Home in the Zone” contest. From August 12-October 4, consumers could enter the contest by writing a 250-word essay saying why they want to move into a Jimmy John’s delivery zone. The contest held three rounds before selecting a grand prize winner.

According to QSR Magazine, on September 25, Jimmy John’s announced its acquisition from Inspire Brands, the parent company to Sonic Drive-In, Arby’s, Buffalo Wild Wings and Rusty Taco. Jimmy John’s has more than 2,800 locations across 43 states and, according to Technomic, is the 30th largest US restaurant chain with 2017 sales reaching nearly $2.36 billion. Recreates The Addams Family Mansion

The digital travel platform,, celebrates the latest animated The Addams Family film, by offering overnight stays at The Addams Family Mansion in New York. A real-life replica of the family’s gothic house will open at the end of the month and provide an immersive Halloween experience for those who dare to come.

The three-bedroom, 3,700 square foot, 19th century townhouse, located in historic Clinton Hill, Brooklyn, has it all for the nostalgic immersion the classic movie fans and dare-devils can enjoy: Pugsley’s Room equipped with machines, Wednesday’s beheaded doll waiting in the living room to be played with and even Morticia’s carnivorous plants, dying to be nursed. The mansion decor is complete with the true Addams Family fashion touches, such as rose stems-filled vases and Lurch’s “you rang” bell. And the guest better not accidentally step on Thing, which might make an appearance at any time. 

The Addams Family Mansion goers will also be able to see a screening of the feature film, releasing in theaters on October 11, check out branded amenities and of course, have a taste of spooky snacks, we hope, created in spirit of Motricia’s saying, “Sic gorgiamus allos subjectatos nunc” (“We gladly feast on those who would subdue us”). 

Halloween themed amenities have become more of a tradition for the company, as back in 2013, first introduced its Haunted Hotels campaign, and in 2018, welcomed guests for a sleepover at Alcatraz Federal Penitentiary to promote Booking Experiences portal. 

The marketing move is supported by independent research, conducted among over 53,000 respondents, who have traveled in the past 12 months. The research found that 43 percent of travelers want to stay in an amenity they’ve never experienced before and another 43 percent find “thrills and excitement” a major personal motivation for exploring the world. This is especially true for younger audiences, millennials and Gen Z’ers, who, driven by FOMO, are choosing experiences over stuff. caters to the need by accommodating stays at national landmarks, caves, train cars, houseboats, tiny homes, castles and even igloos. 

The initiative also makes a lot of sense, as researchers from Deloitte estimated the global in-destination activities industry grow $183 billion by 2020, as “in-destination activities represent an opportunity for hotels to connect guests to unique experiences and drive incremental revenue,” Deloitte analysts say. 

The Addams Family Mansion will be available exclusively on for $101.10 per night, open on October 28 at 12:00 p.m. EST. The overnight stays will occur each night October 29 to November 1.

Lisa Frank, Create A Rentable Flat Inspired By Brand’s Whimsical Aesthetic teamed up with Lisa Frank and Barsala to design a downtown Los Angeles-based ‘90s-nostalgic penthouse, full of the pop culture icon’s whimsical prints and characters. The “Lisa Frank Flat” will be open for booking starting October 11 through October 27 for $199 per night.

The flat is replete with social media photo opps and therefore every millennial’s dream. From a technicolor window display to a wall mural and even a light-up canopy bed, the flat is an example of immersive marketing at its finest. More Instagrammable moments will be made possible courtesy of the flat’s underwater dolphin fantasy bathroom, neon light fixtures and minibar stocked with free throwback lunchbox treats like Cheez Balls, Pop-Tarts and Pixy Stix, to name a few.

Guests will enjoy limited-edition Lisa Frank swag including multi-pattern plush robes, sleep masks and slipper sets—which they can take home with them. Before checking out, guests are encouraged to sign the flat’s guestbook in neon gel pen.

An experience that transports millennials to an era when things were easier and the world was calmer could be Lisa Frank’s attempt at a brand revival. In a press release, the Lisa Frank team said, “Over the past four decades, Lisa Frank fans have grown up enjoying our art in many forms. Many of them now book hotel rooms for themselves and their families . . .”

Lisa Frank’s colorful designs defined pop culture in the ‘80s and ‘90s, becoming so popular that the brand’s 300,000-square foot factory was reportedly producing $250 million of product a year. 2013, however, marked the brand’s demise when it went from 350 employees to six. 

Since then, maintaining the Lisa Frank pulse has proved seemingly difficult as the brand launches one-off collaborations sporadically. In 2017, Target announced a collection of signature Lisa Frank pajamas. That same year, launched a collection of debit cards in a variety of 31 Lisa Frank-inspired designs. The pre-paid debit cards can be filled in advance with the option of two day-advance direct deposit.

Rachel Ferdinando Promoted To Chief Marketing Officer At Frito-Lay North America

This week in marketing moves, former Uber CMO becomes first chief customer officer at Australia-based Zip Co, Rachel Ferdinando replaces Jennifer Saenz as CMO at Frito-Lay North America; Carrie Walsh will lead marketing at Subway Restaurants, and SiriusXM welcomes new CMO. 

Steve Brennen Swaps CMO Role With Uber For CCO Role With Fintech Upstart 

Steve Brennen, who previously served as chief marketing officer for Uber, joins fintech disruption company Zip Co as its first chief customer officer. 

Brennen spent almost three years with Uber overseeing the company’s marketing initiatives across Australia, New Zealand, Japan, Korea, Taiwan and Hong Kong. Prior to that, he was with eBay, where he led marketing, brand and PR for four years. Brennen also held marketing roles at PayPal and Virgin Mobile and Virgin Media.

He told CMO Australia: “I’m thrilled to join the talented and passionate team at such an exciting time—as the business scales in Australia and looks to global expansion. As we continue to innovate, I believe we have a unique opportunity to enable millions of consumers and retail partners to make better payment decisions.”

Rachel Ferdinando Promoted To Chief Marketing Officer At Frito-Lay North America

Frito-Lay North America announced the promotion of Rachel Ferdinando, who previously led marketing efforts and partnership portfolio at the company to chief marketing officer, AdWeek reports

Ferdinando will replace former CMO, Jennifer Saenz, who will be promoted to president of PepsiCo Global Foods.

In her new position, Ferdinando will be in charge of tackling brand marketing, innovation, design and media for Frito-Lay. Previously, Ferdinando was in charge of leading the team focused on the growth of core brands, including the Doritos. 

Carrie Walsh Joins Subway Restaurants As CMO 

This week, the Subway brand announces the appointment of Carrie Walsh as the chief marketing officer, North America. 

Walsh will be responsible for overseeing the brand’s marketing and advertising strategy in North America, and defining global brand standards, as well as marketing strategies throughout Subway’s international markets.

Walsh has more than 15 years of experience building brands across the restaurant, retail and CPG industries. Previously, she was the chief marketing officer for YUM! Brands Pizza Hut and spent eight years holding executive marketing positions at PepsiCo. 

“I have been a Subway customer and brand fan throughout my life and am thrilled to be joining this iconic brand and great team,” said Walsh about the appointment. 

SiriusXM Appoints Denise Karkos As Chief Marketing Officer 

SiriusXM tapped Denise Karkos as the company’s new CMO. Karkos joins the company from TD Ameritrade where she was chief marketing officer, leading the marketing efforts of the Scottrade acquisition.  

In her new role with SiriusXM, Karkos will be in charge of brand and digital marketing of SiriusXM and Pandora. She will focus on the support and growth of SiriusXM subscribers and Pandora listeners and will report directly to Jennifer Witz, SiriusXM’s president of sales, marketing and operations.  

“I’m excited to join these two great brands and help contribute to their continued success. The audio entertainment category has so much momentum, and even more potential. It’s a privilege to join the leaders in this space,” Karkos said. 

Traeger Grills’ Appoints Todd Smith As Marketing Executive 

Traeger Grills announced that the industry veteran, Todd Smith, has joined the company as its chief marketing officer. 

Before joining Traeger Grills, Smith was the CMO for a human performance company, EXOS, for nearly seven years. Prior to that, he held several executive marketing roles at The Coca-Cola Company.

Jeremy Andrus, chief executive officer at Traeger Grills said about Smith: “Todd’s experience speaks for itself; he has a natural ability for building incredible brands. However, we’re most excited to bring in Todd for his dedication to culture and leadership. The people at Traeger are what have made the brand what it is today. Todd’s ability to build and lead great teams to do innovative things will help strengthen what it means to be part of Traeger Nation.”

Check out our careers section for executive job openings and to post your own staffing needs.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, October 11. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

Chief Marketing Officer ThirdLoveSan Francisco, CA
Vice President, Film MarketingNew York UniversityBrooklyn, NY
Chief Communications And Marketing OfficerUC San DiegoSan Diego, CA
Senior Vice President Of MarketingClear Channel OutdoorNew York, NY
SVP–Creative MarketingWalt Disney TelevisionBurbank, CA
Vice President, Marketing Int’l International Distribution And ProductionsSony Pictures Entertainment Inc.Culver City, CA

Make sure to check back for updates on our Careers page.

Reddit Tests Noncommercial Live Broadcasting Feature, Updates Bullying Policy

This week, Reddit is testing a live broadcasting feature that mimics the feel of public access television and updates its bullying policy plus a leaked TikTok deck reveals details about its audience

Reddit Is Testing A Live Broadcasting Feature

According to OneZero, the livestreaming network has the same feel as public television.

Why it matters: RPAN will build feelings of intimacy and allow users to experience the same things being depicted in streamed content. The noncommercial feature allowed creators a space for creative play.

The details: The new live broadcasting feature, called Public Access Network (RPAN), has been tested a few times with the public. On August 29, over 13,7000 watched an RPAN livestream featuring someone in a horse mask listening to jazz music and drinking a hot beverage. The RPAN broadcasts are shot vertically to fit smartphone conventions and quality of video streams are intentionally reduced to recapture the feeling of public access aesthetics. The arrows on RPAN’s up vote/down vote system are in 8-bit Nintendo graphics. During RPAN’s trial phase, there was no way for creators to monetize their work, giving them freedom to experiment. 

Leaked TikTok Deck Uncovers Platform’s Demographic

Obtained by AdAge, the leaked pitch deck shows that TikTok’s priority is to explain how the app works.

Why it matters: TikTok has been guarded about disclosing details about its audience, making some question its credibility beyond the number of times the app’s been downloaded—over a billon times.

The details:  The deck notes there are over 30 million monthly active users in the US with 69 percent of users between 16-24 years old. 

Reddit Updates Its Anti-Bullying Policy

The update is primarily driven by feedback from Reddit users, according to an announcement on Reddit.

Why it matters: The changes will take the burden off of moderators, but could also encourage users to exploit the policy by reporting users they want to silence.

The details: Reddit’s old policy required a behavior to be “continued” and/or “systematic” for it to take action against it as harassment. It also wasn’t clear whether abuse toward both individuals and groups qualified under the policy. Reddit doesn’t go into much detail about how the new policy will differ other than it’s leveraging machine-learning tools to sort human user reports better. “Behavior whose core effect is to shut people out of that conversation through intimidation or abuse,” will not be tolerated.

YouTube Lets Politicians Secure Ad Placements Months In Advance

Google will allow politicians to purchase placement on YouTube for all of the 2020 election cycle months in advance, according to The Wall Street Journal.

Why it matters: Giving politicians access to reserving inventory now is a strategic move for YouTube to pull ad spending away from Facebook.

The details: YouTube’s new reservation tool in Google Ads is called “Instant Reserve” which it hopes will let marketers book campaigns with a fixed budget and forecasted reach in advance.

Instagram Rolls Out New “Create” Mode For Stories Camera

The tool will make Stories tools like GIFs, countdown stickers and polls easier to use. 

Why it matters: Grouping the creative tools in Stories could encourage more use while also enabling Instagram to highlight its popular creative features.

The details: The “Create” tab in Stories replaces the existing “Type” option with various creative tools that give users quick access to GIFs, polls and music. Instagram announced the addition on Twitter

Snapchat Releases Monthly Trending Topics For September

The platform released its monthly “Snap Chatter” report on what trended in September in the US and Canada.

Why it matters: Marketers can use Snapchat’s monthly report to gauge the evolving interests of Gen Z which combined with millennials make up 90 percent of the platform’s user base.

The details: Trending Snapchat topics in the US included the Area 51 raid day, National Coffee Day, National Daughters Day and the movie IT: Chapter Two. GRWM, short for “getting ready with me,” spooky season and HoCo, an acronym for homecoming, were among trending slang in the US. In Canada, trending topics included the Mario Kart tour, back to school, iPhone 11 and Halloween.

Twitter Admits To New Email And Phone Privacy Breach

The platform made a statement saying it may have inadvertently used phone numbers and emails for advertising purposes in its Tailored Audiences and Partner Audience ad system.

Why it matters: The breach will prompt users to provide different forms of authentication other than private email addresses and phone numbers.

The details: Twitter says it may have matched people’s email addresses and phone numbers—provided by users for safety or security purposes such as two-factor authentication– to advertisers’ list when an advertiser uploaded their marketing list. Twitter can’t say how many were impacted by the error but notes that no personal data was shared externally with partners or other third parties. 

Facebook Could Pay $40 Million To Settle Advertiser Lawsuit

The proposed court settlement shows Facebook admits misjudging viewership metrics, Mobile Marketer reports.

Why it matters: The proposed settlement could bring closure to a dispute that ensued after Facebook disclosed three years ago that it artificially inflated measurement of average ad viewing time because it only considered video views of over three seconds. Facebook currently faces four antitrust investigations.

The details: The class action from small advertisers alleges Facebook engaged in unfair business conduct by inflating the amount of time users spent watching video ads by 60 to 80 percent. In 2016, Facebook apologized through there has been debate on how Facebook’s mistake impacted businesses.

TikTok Features Creators In Company’s Marketing Without Their Approval

According to AdAge, some users have complained that TikTok featured them in ads without being asked or paid.

Why it matters: Creators are integral to TikTok’s success and not working with them directly on ads that feature their content is bad form.

The details: TikTok creator Elijah Jay discovered that TikTok used one of his videos in an ad the platform ran on Snapchat. The video is of Jay pushing a three-foot-long balloon down his throat. After friends told him about seeing the ad, Jay tweeted TikTok on Twitter, “Hey TikTok, why are you using my video as a Snapchat ad to promote your app? And where is my money.”

TikTok Bans Paid Political Ads

The platform has explicitly taken a stand against political ads in its early days of experimenting with different ad formats. 

Why it matters: By banning political ads, TikTok may face some of the challenges Facebook did when it chose not to run political ads. Facebook’s solution was to create a system that verified candidates based on required information such as tax ID number, street address or US federal election commission ID number. TikTok may not have similar resources to maintain that level of transparency. 

The details: TikTok said in a press release that political ads do not fit the platform experience, namely the “light-hearted and irreverent feeling that makes it such a fun place to spend time.” The platform will not allow paid ads that promote or oppose a candidate, political party or group, current leader or issue at the federal, state or local level. TikTok’s policy includes no election-related ads, advocacy ads and issue ads.

Google To Acquire Firework, Short Form Video App Similar To TikTok

Firework is a short form video app similar to TikTok created by startup “Loop Now Technologies.”

Why it matters: Google reportedly decided to buy Firework to make sure TikTok doesn’t further detract from YouTube user growth and engagement given many YouTubers have started using TikTok.

The details: Firework was valued at $100 million last year and is available for download on iOS and Play store. Google didn’t disclose how much it’s paying to acquire Firework.

Instagram Launches Camera-First App Called Threads

Instagram says the standalone app allows users to message with close friends in a private space.

Why it matters: Instagram mimicking another core feature of Snapchat could result in the same decreased user growth Snapchat experienced when Instagram rolled out Stories.

The details: Last year, Instagram introduced “Close Friends,” which lets users share personal moments with a select group of followers that they choose. Now, Threads opens directly to your phone’s camera and lets you share pictures, videos, messages and Stories through a dedicated inbox and notifications just for close friends. Threads begin rolling out globally today on Android and iOS. 

Facebook Introduces Group Stories To Instagram

Facebook is bringing the group stories feature to Instagram after pulling it from Facebook.

Why it matters: Facebook introduced group stories in 2018, but removed it nine months later, on September 26. The platform may predict better performance on Instagram given that its story stickers directly link to group chats. 

The details: The group stories feature will work similarly to Facebook, allowing users to share stories to a specific group, which is helpful for those attending the same event or discussing a particular topic.

Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, October 11. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at