This week’s executive shifts include Sephora promoting for a CMO, Papa John’s welcoming a new global CMO, Twitter hiring a new head of brands, WFA naming a new president, Boston Beer Company appointing a chief marketing officer, WFA naming a president, EA’s layoffs, SoundCloud appointing an SVP, Warner Bros. Records promoting for SVP and NorCal Cannabis shoring up their marketing team.
Veteran Marketer At Sephora Promoted To CMO
Sephora has promoted senior vice president of marketing and brand Deborah Yeh to the position of chief marketing officer. Yeh has been with Sephora since 2012, and famously oversaw Sephora’s Sephoria branded event along with many other brand initiatives. She was previously vice president of marketing at Gap and managed marketing planning at Target.
SeeHer Appoints Co-Chairs
ANA’s gender equality initiative, SeeHer, appointed two chief brand officers to co-chair positions. P&G’s Marc Pritchard will join AT&T’s Fiona Carter with the goal of “increasing accurate portrayals of girls and women in media 20 percent by 2020.”
“As the largest trade association with all the leading marketers, we were in the unique position to bring scale to the movement from the outset,” said ANA CEO Bob Liodice. “SeeHer is good for business and good for society. With Marc’s and Fiona’s expertise and personal commitment, we will certainly reach, and likely exceed, our goal for 2020.”
Papa John’s Welcomes A New Global CMO
On Thursday, Papa John’s announced the appointment of Karlin Linhardt as the pizza delivery company’s global chief marketing officer.
Most recently, Mr. Linhardt held the role of senior vice president of marketing for North America for Subway Restaurants. At Subway, he led brand management and guest experience for 30,000 restaurants and designed the company’s global brand transformation plan. He also has 10 years of experience working at McDonald’s, where he was in charge of strategic business and marketing efforts across multiple brand categories.
“I am excited to join Papa John’s and begin working with the talented leadership and marketing teams to build upon the work underway,” Linhardt said. “I’m a fan of Papa John’s high-quality product and I look forward to helping tell that quality story to customers in new ways.”
Twitter Hires New Global Head of Brands
According to Adweek, Twitter has hired Katie Ford as its new global head of brands.
Previously, Ford has served as a chief client officer at Amobee and spent more than 24 years at Publicis agencies Leo Burnett, Starcom and Spark Foundry, serving as president of the latter shop and directing P&G and Coca-Cola accounts.
At Twitter, she will lead the team managing Twitter’s global ad partnerships, as well as key accounts.
“I am thrilled to be joining the team at Twitter as head of global brands, where I will have the pleasure of partnering with the world’s biggest brands that are driving innovation at a global scale. There has never been a more exciting time to join the company, and I am looking forward to continuing the momentum established by the team,” Ford said.
Cannes Lions Names Simon Cook Managing Director
Cannes Lions partner company, Ascential plc., has reportedly announced the appointment of Simon Cook as managing director of Cannes Lions to replace Jose Papa.
For Cook, this is a step up from his current role as VP Creative Excellence and in his new role, Cook will lead the overall business.
In the past, Cook has worked in the branded communications industry and worked agency-side before joining the business.
“Creativity, in its broadest sense, is powered by people. As the team and I take this exciting next step, we will be dedicated to helping people and their businesses unlock their creative potential because we believe that creativity is a catalyst for business and personal growth. I am delighted to guide this team as we continue our mission to connect, inform and empower the global, creative marketing community and help them make the case for effective, creative problem-solving, every day,” he said.
Boston Beer Company Announces Chief Marketing Officer
The Boston Beer Company has appointed veteran marketer Lesya Lysyj as the company’s chief marketing officer. Lysyj comes to the brewer of Samuel Adams after spending the last two years as US president of Welch’s and serving the same position at Weight Watchers from 2013 to 2015. Lysyj also previously served as chief marketing officer of Heineken.
“I am thrilled to be joining The Boston Beer Company and returning to the beer industry. I have long admired and respected what Jim Koch and his leadership team have accomplished to date building a portfolio of brands and remaining true to brewing the highest quality beer,” said Lysyj in the announcement. “I look forward to leading the team of exceptional marketing professionals that will develop and execute the Company’s marketing strategies.”
WFA Appoints Raja Rajamannar As President
The World Federation of Advertisers has appointed Mastercard’s CMO Raja Rajamannar to the position of president. He takes over for David Wheldon, current CMO of the Royal Bank of Scotland. Rajamannar also serves on the board of the Ad Council.
“The opportunity in front of marketers today to make a difference for their brand, their business and even the world is tremendous. I am honored to pick up and carry the torch as President of WFA, an organization committed to elevating and advancing the activities of our profession, and a role I am convinced will become even more important in the years to come,” said Rajamannar in a statement.
SoundCloud Appoints Senior Vice President
SoundCloud appointed Anthony Gabriele as the company’s senior vice president, subscriptions and marketing. Gabriele comes to SoundCloud after three years at Apple, where he was the director, subscription marketing. He also had stints at Dow Jones and Amazon.
“SoundCloud stands apart. It’s where creators build their audiences, and where fans find what’s next in music,” said Gabriele. “I’m excited to join the team. As an artist myself, I’m passionate about bringing tools to creators, and great experiences to listeners.”
EA Lays Off 350, Including Marketers
EA announced a massive layoff this morning in a statement posted on their website. In the statement, EA’s CEO Andrew Wilson said it was important for the company to “address our challenges and prepare for the opportunities ahead.” The layoffs will specifically affect “marketing and publishing organization, our operations teams.”
According to Kotaku, EA’s chief marketing officer Chris Bruzzo also addressed the layoffs in an email saying, “We have a vision to be the World’s Greatest Games Company. If we’re honest with ourselves, we’re not there right now. We have work to do with our games, our player relationships, and our business.”
Email from EA marketing boss Chris Bruzzo to employees (obtained by Kotaku): “We have a vision to be the World’s Greatest Games Company. If we’re honest with ourselves, we’re not there right now. We have work to do with our games, our player relationships, and our business.”
— Jason Schreier (@jasonschreier) March 26, 2019
Warner Bros. Records Promotes For International SVP
Warner Bros Records announced the promotion of Ben Larsen to the position of senior vice president, international marketing. This is Larsen’s second promotion since he joined the company in 2015, where was previously VP, international marketing and international marketing director.
Before joining WBR Larsen was a senior marketing manager at Warner Music Group.
NorCal Cannabis Hires More Marketers
On the heels of the company’s CMO announcement, NorCal Cannabis announced two more marketing hires this week. Alex Lopoukhine joins as the director of brand and product marketing and Nish Nadaraja joins as director of retail marketing.
Lopoukhine comes to NorCal Cannabis from TripAdvisor, where he was most recently director of global business development, experiences. Prior to that he worked the same position at Viator, which was then purchased by TripAdvisor, and worked for three years at LivingSocial.
Nadaraja comes after a stint as an independent consultant focusing on helping brands with, “brand development, community management, social media strategy, events, consumer loyalty and content.” Prior to that, he worked for five years at Yelp as marketing and brand director, and, notably, was one of the company’s first employees.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, March 29. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Chief Marketing Officer||Stila Cosmetics||New York, NY|
|Chief Marketing Officer||Moog Music Group||Asheville, NC|
|Vice President, Marketing Strategy||Saks Fifth Avenue||New York, NY|
|VP, Brand Marketing||Carl’s Jr.||Franklin, TN|
|Head of Marketing||Uber||London, UK|
|VP Marketing Analytics||DISNEY||New York, NY|
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