H.B. Duran

H. B. Duran is a journalist, screenwriter and artist with a passion for the film and video game industries. She has been a writer for AList since 2016, currently specializing in marketing activations and data reports.
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WARC Shares Four Key Innovative Marketing Trends Of 2018

WARC has released its Effective Innovation Report, highlighting four key trends that are driving success in…

Kayak Launches AR Bag Measurement Tool To Ease Travel Anxiety

Kayak is using augmented reality to help travelers measure their luggage. The new bag measurement tool…

Instagram Tests Vanishing Hashtags; Colombians Try Facebook Dating

This week in social media news, Instagram makes hashtag lists disappear and Facebook hopes to inspire…

McDonald’s Recruits Pranksters For Diversity Marketing

A wholesome prank that went viral earned two college students $50,000 and a marketing project for…

Olive Garden Countdown Reveals Pasta-Fueled Scavenger Hunt

Olive Garden teased social media users with a mysterious countdown that eventually revealed a social media…

A Guide To Advertising Week New York 2018 Panels

Advertising Week New York panels offer the rare opportunity to learn from some of today’s top…

Report: Marketers, Agencies Disagree On Media Buy Priorities

ID Comms has released its 2018 Global Media Trading Report—the seventh and final study as wave…

Carnival Launches ‘OceanView’ App For Branded Travel Content

Carnival Corporation has compiled its branded video content in one place with the launch of OceanView…

North Face Launches Music Pop-Ups In The Name Of Exploration

The North Face is expanding its brand message beyond extreme outdoor sports with a new campaign…

Brands Unite To Encourage Voting, Form ‘Civic Culture Coalition’

More than a dozen brands have joined forces to create The Civic Culture Coalition—a non-partisan group…

Samsung Celebrates Issa Rae’s Emmy Nod With ‘Made It’ Campaign

Samsung will debut a new ad called “Made It” during the 2018 Primetime Emmy Awards that…

‘OZY’ Ruffles Journalistic Feathers With Series Of Insult Ads

It’s typical for brands to compare themselves to competitors in many industries, but not necessarily common…

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