H.B. Duran

H. B. Duran is a journalist, screenwriter and artist with a passion for the film and video game industries. She has been a writer for AList since 2016, currently specializing in marketing activations and data reports.
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Super Bowl Social: Pepsi Dominates Conversations; ‘Avengers’ Flexes Hashtag Muscle

February 3 was Super Bowl Sunday—a day for competition among football players and the brands that…

Hootsuite: Social Media Marketing In 2019 Will Be About Trust

Consumers turn to social media for personal interactions and that includes brands. Marketers will need to…

This Week’s Exec Shifts: Sara Lee Names Chief Marketing Officer; Burberry Names CMO

This week’s executive shifts include a new chief marketing officer for Sara Lee Frozen Bakery, PepsiCo’s…

TAG: Brand Safety Initiatives Yield Higher ROI; Companies Invest Up To $7M Yearly

If you think brand safety was a hot topic in 2018, get ready for a scorcher…

Google Leverages ‘Home Alone’ Nostalgia For Voice Assistant Marketing

Google is capitalizing on a holiday classic to demonstrate its virtual assistant. “Home Alone Again” stars…

CMO Council: European Marketers Fail To See Path Between Social Media, CX

Social media channels offer a real-time look into consumer experience, but many European brands don’t bother…

IBM Watson’s 2019 Marketing Trends Include Balance Of Data And Emotion

Marketing will be determined by the customer in 2019 as CMOs and digital agencies adapt to…

Mobile Devs More Optimistic About In-Game Ads Than Two Years Ago

Mobile game developers are still torn on whether advertisements are a monetization opportunity or necessary evil.…

This Week’s Exec Shifts: Chevrolet CMO Announces Retirement; Clorox Shifts Marketing Team

This week’s executive moves include the CMO of Chevrolet planning retirement, a new VP, chief marketing…

Report: CMO Tenures Average 43 Months; Women Shift Roles More Often

The CMO tenure is an average of just 43 months but tends to run longer for…

Taco Bell’s Branded CrunchWrapping Paper Turns Gift-Giving Into Promotion

Taco Bell Canada promoted its Triple Double Crunchwrap this holiday by offering CrunchWrapping Paper—five sheets of…

PUBG Taps Hollywood Filmmakers For Live-Action PS4 Campaign

PlayerUnknown’s Battlegrounds has landed on PlayStation 4 alongside a live-action trailer called “Pan-demonium.” Directed by Jordan…

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