H.B. Duran

H. B. Duran is a journalist, screenwriter and artist with a passion for the film and video game industries. She has been a writer for AList since 2016, currently specializing in marketing activations and data reports.
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Mobile App Fraud Increases YoY As Marketers Pour Ad Dollars Into The Platform

Mobile app fraud continues to rise as advertisers pour billions of ad spend into the platform.…

Vitaminwater Launches Fire, Ice Flavors With ‘Xtreme Urban Farming’ And ‘Ex Museum’

Coca-Cola launched two new low-calorie flavors of Glacéau Vitaminwater—Fire and Ice—with comedic social activations, a fictional…

Breaker Seeks Artists, Audiences To Partake In Blockchain Entertainment

Blockchain entertainment company Breaker has spent the last several years building a platform “by artists for…

Hoegaarden Paying Spring Breakers To ‘Slow Down’ And Visit Belgium

Belgian beer band Hoegaarden is asking consumers to relax this Spring Break, drawing a parallel between…

Puma AR App Hypes LQD Cell Sneakers With Camera Effects, Games

Puma is promoting its new LQD Cell Open Air sneaker in augmented reality (AR) with a…

Disney+ Finds Leverage In Price, Exclusivity

After months of speculation, The Walt Disney Company revealed details of its SVOD service to investors…

‘Game Of Thrones’ Brand Partnerships Align Household Names #ForTheThrone

HBO’s #ForTheThrone campaign heralded Game of Thrones’ eighth and final season with enough brand partnerships to…

Spotify Ad Studio Launches New Conversion Metrics For Artists, Labels

Spotify Ad Studio unveiled a new set of streaming conversion metrics that reveal how listeners responded…

ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws

Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI…

Branded AR/VR Success Greatly Hindered By Discoverability

Immersive augmented reality (AR) or virtual reality (VR) content can deepen consumers’ connections with brands but…

Crocs Continues Resurgence With Emphasis On Individuality, Celebrity Influencers

Crocs launched the third installment, in as many years, of its influencer-driven “Come As You Are”…

Billie Eilish Experience Shows Untapped Potential In Music Marketing

Spotify launched an interactive Billie Eilish music experience over the weekend. To celebrate the launch of…

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