H.B. Duran

H. B. Duran is a journalist, screenwriter and artist with a passion for the film and video game industries. She has been a writer for AList since 2016, currently specializing in marketing activations and data reports.
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Netflix Names Head Of Japanese Marketing; Cholula Welcomes CMO

This week’s executive shifts include a new head of marketing for Netflix in Japan, Cholula’s new…

Schick Intuition, Hello Kitty Launch Shoppable Mural in NYC

Schick and Sanrio’s Hello Kitty brand have erected a mural in NYC that grants exclusive access…

Facebook’s Push For Groups Creates Brand Opportunities

Groups and events have become prioritized in Facebook’s new redesign, impacting the ways brands connect with…

Driven By Video And Mobile, US Digital Ad Revenue Exceeded $100B In 2018

Digital advertising revenues reached a historic high of $107.5 billion in the US last year, according…

YouTube’s Newfronts Presentation Reveals Plans To Boost TV Viewership, Measurement

YouTube is updating its algorithm to favor content viewed on TV screens, adding Nielsen tools for…

Nielsen: OOH News Audiences Tend To Be Affluent, Well-Educated

During election time, out of home (OOH) news viewers tend to be in their 30s, affluent…

Maytag Partners With NSYNC, Adapts ‘It’s Gonna Be May’ Meme For Campaign

Maytag launched its annual Maytag Month campaign on Wednesday with a little help from a seasonal…

Verizon’s Yahoo-Centric NewFronts Presentation Leans On Tech, Original Content

Verizon Media hosted its 2019 NewFronts presentation for advertisers on Tuesday that leaned heavily on original…

Sargento Launches World’s Slowest Pizza Delivery Service

Sargento announced its new Reserve Series by delivering pizzas—but hungry consumers will have to wait up…

Loyal Beauty Consumers Cite Reviews, Diversity, Women-Owned Businesses

Women prefer direct-to-consumer beauty brands that are environmentally conscious and use diverse representation, according to a…

Airbnb Producing Original Content Ahead Of 2020 IPO

Airbnb will invest in original programming to establish itself as an authority on travel culture. With…

Spotify Targets Auto Advertisers With Oracle Data Cloud Partnership

Spotify has announced a collaborating with Oracle Data Cloud that will offer custom audience building tools…

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