H.B. Duran

H. B. Duran is a journalist, screenwriter and artist with a passion for the film and video game industries. She has been a writer for AList since 2016, currently specializing in marketing activations and data reports.
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Report: CMO Tenures Average 43 Months; Women Shift Roles More Often

The CMO tenure is an average of just 43 months but tends to run longer for…

This Week’s Exec Shifts: MSG Company Names CMO; Chili’s Promotes For Head Of Marketing

This week’s executive moves include a new VP, chief marketing officer for Madison Square Garden Company,…

Taco Bell’s Branded CrunchWrapping Paper Turns Gift-Giving Into Promotion

Taco Bell Canada promoted its Triple Double Crunchwrap this holiday by offering CrunchWrapping Paper—five sheets of…

PUBG Taps Hollywood Filmmakers For Live-Action PS4 Campaign

PlayerUnknown’s Battlegrounds has landed on PlayStation 4 alongside a live-action trailer called “Pan-demonium.” Directed by Jordan…

Dara Treseder On Her New Role As Carbon’s CMO

Dara Treseder knows a thing or two about marketing technology. The former CMO of GE Ventures…

AM/FM Still Important To Marketers But Be Quick About It, Says Pandora

The car radio is still a major source of audio consumption, but it is not immune…

‘Progressive Shopper’ Furthers Trend Of Socially-Conscious Consumption

Progressive Shopper is a new Chrome extension that identifies which political groups a brand has donated…

Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports

Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy.…

Facebook Tests Live Shopping Videos; YouTube Adds Autoplay

This week in social media news, Facebook wants to be the next home shopping network, YouTube…

This Week’s Exec Shifts: Daily Mirror Welcomes CMO; Unilever Chief Marketing Officer Keith Weed To Retire

This week’s executive moves include Unilever’s famous CMO heading for retirement, Rivian hires a prominent first…

Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…

Zippo Uses ASMR To Celebrate Trademarking Of Signature Sound

Zippo has partnered with BuzzFeed to kick off a new campaign highlighting the company’s signature “click.”…

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