H.B. Duran

H. B. Duran is a journalist, screenwriter and artist with a passion for the film and video game industries. She has been a writer for AList since 2016, currently specializing in marketing activations and data reports.
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Booking.com Offers Giant Sandcastle Sleepover For National Sandcastle Day

Booking.com continues its push for experience-based accommodations by letting guests sleepover in a giant Coney Island…

Amazon Unites California Businesses On ‘Maisel Day’ To Offer 1959 Prices

Amazon teamed up with local businesses in Santa Monica, California to offer 1959 prices from $40…

Report: Teens Rely Heavily On Social Media And Influencers For News

More than half of teens—54 percent—get news at least a few times a week from social…

Social Advertising Spend Increases, Becomes More Platform Diverse, According To Report

Marketers are spending more on social advertising and exploring a wider variety of platforms, according to…

Poland Spring Cause Marketing Campaign Helps Instagram Users Sort Recyclables

Poland Spring launched an Instagram campaign that creates a photo-based recycling “hotline” for consumers. The activation,…

JetBlue Touts Its Service, Blames Bad Air Travel On Fictional ‘Just Alright Brothers’

JetBlue’s new campaign indirectly compares its own standards to competitors by blaming a fictional historical character…

Truly Hard Seltzer Finds New Uses For Alcohol With Keegan-Michael Key

Truly Hard Seltzer invites consumers to “drink what you truly want” instead of more traditional spirits…

Multicultural Ad Spending Is On The Rise, But Not Enough, According To Study

US marketers could be ignoring a key demographic, according to a report by PQ Media in…

Mobile Plays Major Role In Back-To-School Purchase Decisions, Study Finds

For consumers preparing for back-to-school season, smartphones play a number of important roles in the process…

Hanes Promotes Male Body Positivity With Musical ‘Every Bod’ Campaign

Hanes launched a new campaign for its Comfort Flexfit boxer briefs called “Every Bod” that encourages…

Report: US Consumers Watched More Streaming Content In Q2; Have No Patience For Ad Buffering

US consumers viewed 130 percent more hours of streaming content in Q2 2019 versus Q2 2018,…

Ninja’s Successful Mixer Move Shows Influencers Can (And Should) Diversify Platforms

Influencers who maintain audiences across diverse platforms are able to make business decisions that might otherwise…

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