As our industry has evolved, Mobile World Congress has become more than mobile. We are rapidly moving to a world where mobile will connect everyone and everything, but at the same time, we are expanding our reach beyond mobile. The theme of this year’s event is ‘Intelligent Connectivity’ - the term we use to describe the powerful combination of flexible, high-speed 5G networks, the Internet of Things (IoT), artificial intelligence (AI) and big data. Intelligent connectivity marks the beginning of a new era defined by highly contextualised and personalised experiences, delivered as and when you want them. This is the future of our industry and our world. In order to accurately reflect this new era, beginning in 2019, Mobile World Congress will be referred to as MWC19 Barcelona. The new event brand retains the familiar acronym, while placing less emphasis on ‘mobile’ to reflect the broadening scope of communications today.