This week’s executive shifts include Samsung CMO leaving the company, CMT’s head of marketing departing amid corporate restructuring, Coinme appointing a CMO, IAB naming an executive-in-residence, Jayride welcoming its first CMO, ex-Pernod director joining Amber Beverage, Wingstop promoting a chief growth officer, Crunchyroll announcing a new head of marketing and CCM Hockey hiring a CMO.
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Samsung Chief Marketing Officer Marc Mathieu Leaves Company
Marc Mathieu, one of the most visible chief marketing officers, has left his position at Samsung Electronics according to The Wall Street Journal.
“Marc has left Samsung Electronics America to pursue opportunities outside of the company,” Samsung spokeswoman told The Wall Street Journal in an email. “Marc was a valued leader who made significant contributions during his tenure at Samsung. We thank him for his time and efforts, and wish him the best in his future endeavors.”
In an interview with The Drum last year, Mathieu said of the brand’s social responsibility, “We have an opportunity to really work harder to create the world that we want for our children, it’s incredible from what we can benefit from the internet and technology, that we can move at a scale and speed that is unprecedented, we can build communities and create movements and impact but at the same time we need as an industry to do it with an ethical sense.”
Mathieu has not yet released a statement, but as one of the most popular chief marketing officers on Twitter, we expect it to come from there.
CMT Head Of Marketing Leaves Due To Restructuring
Billboard reports that CMT’s head of marketing, Anthony Barton, has announced his departure amid a corporate restructuring plan. Various departments will be integrated into Viacom Media Networks’ music group in New York.
“Today, we are taking the next step—as we finalize the integration of CMT with a new, simplified structure. Moving forward, the CMT marketing, music, scheduling, communications and event production teams will be fully integrated within our group, under our existing unified leadership team. Several CMT leads will be taking on expanded roles working across all of our brands, particularly in partnership marketing and event production,” said a memo from MTV, VH1 and Logo Media president Chris McCarthy.
“Unfortunately, however, this new structure does mean some hard changes. A number of our CMT marketing colleagues will be leaving including Anthony Barton, the head of CMT marketing, and Suzanne Norman, the head of our Nashville office.”
Coinme Appoints Jon Maron Its CMO
Coinme has appointed Jon Maron as the company’s CMO. Moran previously oversaw marketing and product strategies for Sony, LG, Mitsubishi, HTC and INRIX, TCL (Alcatel) and BlackBerry. He also continues to be a board member on the CMO Council.
At Coinme, he will lead marketing efforts and continue to grow brand awareness.
Maron said in a statement, “Digital currency has the ability to transform the way we conduct business and brings new benefits to both the corporate world and to consumers globally. Coinme is on a mission to help people everywhere understand and utilize the power of digital currencies as a delightful medium-of-exchange, and be accessible anywhere in the world, so everyone has a fair chance for financial prosperity. I look forward to help bring about this important social change.”
Scott Schiller Named IAB Executive-In-Residence
IAB has named Scott Schiller as one of the trade group’s executives-in-residence.
“I am excited to continue working closely with the IAB,” he said. “This industry Is moving into its next major evolutionary phase, one where brands and consumers have a radically closer relationship than in the past. I’m looking forward to applying my experience to help all businesses adapt to this gargantuan shift.”
In his new role at IAB, Schiller will provide strategic guidance, working closely with IAB’s management team on market-facing efforts that include research, thought leadership, training and connecting marketers with publishers to drive industry growth.
Jayride Welcomes Its First Chief Marketing Officer
Jayride promoted the company’s head of marketing, Daniel McMillan, to chief marketing officer.
McMillan has been with Jayride for four years and as a head of marketing, he was responsible for the planning, development and execution of Jayride’s international marketing initiative. In his new role, he will continue directing brand growth worldwide.
“Having just past our first-year anniversary of being listed on the ASX we’re prioritising the development of our communications strategy. Jayride has been focused on delivering a world-leading global product, and now we can focus on taking that product to the world,” he said.
Ex-Pernod Director Becomes Amber Beverage New CMO
Amber Beverage Group appointed former Pernod Ricard global commercial director, Pepijn Janssens, as its new chief marketing officer. Janssens previously worked as global commercial director for Our/Vodka before diversifying and becoming the Rooster Rojo Tequila co-owner, Maua Surf co-founder and Proof Strengh co-owner.
In his new role, Janssens will be responsible for growing awareness for brands across Amber Beverage Group’s drinks portfolio.
Seymour Ferreira, Amber Beverage Group CEO, said, “In 2019, we will see an increasing need to focus on driving our international businesses and brands. Innovation will become a core driver of our business and global marketing will be an important focus point. Therefore, having Pepijn Janssens on our executive board will bring extra big ideas, bold solutions and thoughtful strategies.”
Wingstop Appoints New Chief Growth Officer
Wingstop has promoted Maurice Cooper to the company’s new chief growth and experience officer, effective immediately, National Restaurant News reported. In June 2018, Cooper was appointed the company’s CMO and will continue the chief executive officer duties, in addition to now overseeing the end-to-end guest experience.
He will also still report to Wingstop CEO and chairman, Charlie Morrison, and spearhead the company’s revenue-driving initiatives, which will include delivery and digital innovation.
Morrison said in a statement for National Restaurant News, “This expanded role will leverage [Cooper’s] broad expertise in marketing, guest experience design and innovation.”
Crunchyroll Appoints New Head Of Marketing
Crunchyroll announced Julia Renda as the company’s new head of marketing. Renda previously worked as head of marketing at Polyvore, working her way up over six years.
“Crunchyroll is the world’s leader in anime, and the platform has such an incredible, deep connection to their fans. I’m excited to be a part of the Crunchyroll team as we create new ways to serve our community of fans,” Renda said in a statement.
“Crunchyroll has always attracted the best and the brightest. It is these leaders that are responsible for the tremendous growth and success of our platform and the broader industry. Today, I’m so happy to welcome [Julia Renda] to the team,” said Crunchyroll general manager, Joanne Waage.
CCM Hockey Hires CMO
CCM Hockey has appointed Caroline Losson as its new chief marketing officer. Losson had previously served as a VP of marketing for Keurig Canada. She also headed marketing for the Natrel milk brand and Molson Coors.
Topshop’s Sheena Sauvaire Joins Belstaff As New CMO
Belstaff appointed Topshop’s Sheena Sauvaire as its new CMO.
Sauvaire previously worked at Topshop as the global head of marketing and communications director. She oversaw some of the retailer’s most prominent strategies, including its international expansion and successful collaboration with supermodel, Kate Moss. Sauvaire also previously worked at the marketing agency Exposure.
Micron Technology Welcomes A New Head Of Global Marketing
According to VentureBeat, Rahul Sandil is leaving his role as a marketing executive at HTC’s Vive virtual reality division to serve as a head of global marketing at the consumer products group (CPG) division of Micron Technology.
Sandiln spent three years at HTC, joining in 2016 and prior to that worked as a marketing consultant and led marketing for Amazon Prime Video. He also has posts at Microsoft, as head of digital marketing and engagement, and Reloaded Games, where he was chief marketing officer.
Clive Ormerod Was Promoted From CMO To CEO For Les Mills International
According to Club Industry, Les Mills International and Les Mills US are currently in the process of restructuring the company’s senior leadership teams. As a result of the restructuring, Clive Ormerod, formerly chief marketing officer will become chief executive officer for Les Mills International.
Ormerod has joined the company in 2018 and was responsible for business development and innovation, as well as overseeing the operations of a world-leading global marketing team. His prior career achievements include establishing key partnerships and growing commercial and brand performance at New Zealand’s telecom provider, Spark, and overseeing retail, brand communications, digital marketing and consumer experience at Nike.
In his new role as a CEO, Ormerod will focus on growing Les Mills International global presence.
Uber Hires Former Instagram Marketer
Uber has hired former Instagram marketing executive, Taj Alavi, as senior director and global head of marketing communications. Alavi left Instagram in December 2018 and continues to be an executive advisor at Nike and a board advisor computer science company, Scaled Influence.
At Instagram, Alavi led marketing for some of the app’s biggest launches, such as Instagram Stories in 2017, she also oversaw the marketing efforts supporting IGTV. Before joining Instagram, she served as a marketing specialist at Intuit, The Clorox Company and Johnson & Johnson.
“I’m honored to be joining Rebecca Messina and the entire Uber team to tell the next chapter of the Uber story,” Alavi wrote in a LinkedIn post. “Over the past three years, I built and led Instagram’s brand team as we launched Instagram Stories, IGTV, and brought the warmth and community of Instagram to over one billion people. I am so proud of the great work my team and I did at Instagram and grateful for everyone’s continued support. I look forward to continuing to work with many of you in my new role.”
Alavi will report to Uber’s chief marketing officer, Rebecca Messina.
Steven Wolfe Pereira Becomes Encantos’ New CEO
Forbes’ Jenny Rooney reported on Monday that Steven Wolfe Pereira has departed Quantcast, where he served as chief marketing and communications officer, and joined Encantos Media Studios as CEO. Wolfe Pereira currently serves as a board director at the Ad Council and the IAB.
His appointment as Encantos’ CEO takes effect immediately and Wolfe Pereira succeeds his partner Nuria Santamaria Wolfe in the position. Santamaria Wolfe will now become Encantos’ new chief marketing officer.
“I’m delighted to see Steven step into the role of CEO for Encantos,” said Melanie Healey, Encantos board advisor, in a press release. “He is a visionary leader who deeply understands the needs of today’s consumers. Now more than ever, brands matter – especially for kids and families. I’m looking forward to seeing him drive the next chapter of growth for Encantos.”
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, March 15. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
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