Super Bowl LIII is on Sunday, February 3 in Atlanta and millions of people will watch the New England Patriots and the Los Angeles Rams battle it out to see who wins the supreme title. Game day is not only about football, but it’s a time for brands to show their very best ads. Slowly, brands are revealing campaigns and advertisements that will premiere during the big game.
We will be updating as brands announce more details and release teasers, full spots
Serena’s Bumble Collaboration Debuts
Bumble is debuting a year-long marketing campaign with Serena Williams starting on Super Bowl Sunday. The campaign is titled “The Ball is in Her Court.” Bumble has not revealed how the ad will appear, but we do know it’s a multi-platform campaign.
Toyota Will Show Its Redesigned RAV4
Toyota’s RAV4 got a makeover and it will get a lot of attention during one of the biggest events of the year. Ed Laukes, head of marketing for the Toyota Division told Automotive News the car has the marketing budget to promote itself on a mainstream platform like the Super Bowl.
AB InBev Hitting The Super Bowl
Bon & Viv Spiked Seltzer, an alcoholic carbonated drink by Anheuser-Busch, is one of the five brands the brewery will feature along with Bud, Bud Light, Michelob Ultra and Stella. In the Bon & Viv Spiked Seltzer 30-second spot, two mermaids on the packaging—named Bonnie and Vivian—come to life. They pitch the drink to CGI sharks. The spot will air during the Super Bowl’s first ad break.
The world’s largest brewer also came out with its Michelob Ultra commercials. One 30-second spot promotes Michelob Ultra through fitness and robots.
The second Michelob 45-second ad promotes Michelob Ultra’s Pure Gold beer through ASMR. Actress Zoe Kravitz whispers into the microphone, taps the glass and pours the beer for a heightened the sounds of Michelob.
The Stella Artois ad combines Sex and the City’s Carrie Bradshaw and The Dude from The Big Lebowski. The iconic characters are known for getting certain drinks, but the bar goes into chaos when they both order a Stella Artois.
AB InBev has exclusive alcohol advertising rights during the game and will air four 45-second spots, three 30-second spots and one 60-second ad. Anheuser-Busch will also have four billboards and four bumpers during the Super Bowl. AB InBev told Adweek this decision is part of maximizing their time during the game to “capture consumer attention at the right time.
TurboTax Returns To The Super Bowl
Intuit is the official NFL sponsor for financial and accounting software along with tax prep services. This will be the sixth year in a row TurboTax has advertised during the event.
Pizza Hut Features President Lincoln In Ads
The official pizza of the Super Bowl will continue its Abraham Lincoln-themed commercials. Two 15-second spots are set to air before the big game promote the $5 deal. The pizza company is also temporarily changing its name for the Super Bowl to “Pizza Hut Hut” and one Atlanta location posted its new sign. They’ve decided to expand beer delivery to about 300 restaurants in preparation for the game.
PepsiCo Will Run Three Super Bowl Ads
PepsiCo debuted its 60-second “More Than Ok” ad with Steve Carrell, Cardi B and Lil John. The ad admits most consumers ask for Coke and its usually met with the response from bartenders or servers, “Is Pepsi, ok?” Carrell, sick and tired of hearing it, goes off on a rant.
Leading up to the game, Pepsi released three teasers featuring each one of the celebrities separately, but the setting—the diner—tied them all together. A 30-second version of the spot will air during the game and the 60-second ad will remain online.
Bubly Partners With Bublé
PepsiCo’s bubly will air an ad starring Michael Bublé, because bubly = bublé. Sort of.
In the press release, Bublé says “I might be Canadian, but I’m a big fan of American football… I had a blast doing my very first Super Bowl commercial with bublé – I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright, and full of personality. They’re perfect for any Super Bowl viewing partés you might be having.”
Audi Wants To Push Their All-Electric Cars
The German automobile company is spending big money to show Super Bowl fans their full electric line of cars. Last year, Audi came out with the eTron followed by the eTron GT. The company wants to continue promoting the car and they felt the Super Bowl a great platform for it.
Loren Angelo, vice president of marketing of Audi of America, told CarBuzz “We’re returning to the biggest advertising stage to let America know that electric has gone Audi.” Audi will debut a 60-second spot during the second quarter and but haven’t disclosed how much they spent.
M&M’s Test Christina Applegate’s Patience In Super Bowl Ad
M&M’s 2019 Super Bowl ad features actress Christina Applegate driving three unruly M&M’s. Like children, Applegate threatens to “break them apart or eat them alive. The 30-second spot is promoting their new M&M’s chocolate bars. Last year’s spot featuring Danny DeVito was voted #6 in USA Today‘s Ad Meter top 10 list. “We’re excited to bring M&M’S back to such an iconic stage as the Super Bowl,” said Allison Miazga-Bedrick, brand director of M&M’S, in a press release.” This is the fifth commercial M&M’s has done for the Super Bowl. The ad will air during the game, but there’s been no mention when.
Colgate’s Commercial With Comedian Luke Wilson
For the third year Colgate will run an ad during the big game. They made their Super Bowl debut in 2016 with a 30-second ad about saving water—with no mention of their products. This year, the 30-second spot features Luke Wilson as a ‘close-talker’ to demonstrate how good Colgate Total works. The campaign tagline is ‘Do More For Your Mouth,’ and is set to air during the third quarter’s second commercial break.
Kia To Publicize Education Scholarship During Super Bowl
Kia will promote their “The Great Unknowns Scholarship,” to “help young people get a foothold in higher education.” The South Korean car company aired the teaser during the NFC championship game. The spot questions the idea of using famous stars in a super bowl commercial, saying, “Millions of dollars will be spent on celebrity endorsements for Super Bowl LIII. But what if that money could be spent differently?” It’s a shift from last year’s ‘Feel Something Again’ spot with singer Steven Tyler.
Hyundai Shows You The Pains Of Car Shopping
Super Bowl ad veteran, Hyundai, released their 60-second commercial promoting the “Shopper Assurance” program—a modernized way to purchase a car with less hassle. The spot—featuring actor Jason Bateman as the elevator operator—takes the passengers to floors with life’s worst experiences, like getting a root canal, sitting in the middle seat during a flight and buying a car at a dealership. The ad called “The Elevator,” will air during the first quarter of the game.
Hyundai has been extremely successful during the Super Bowl, research shows they’ve aired top-10 ads in each of the past seven games.
Kraft’s DEVOUR Will Debut A Less Racy Super Bowl Ad
The frozen food brand debuted their 60-second ad of its Super Bowl commercial and it definitely lifted some eyebrows. The spot plays with the notion of a “food porn” addict. A tamer 30-second spot will appear during the third quarter.
Mercedes-Benz Is The Name Of The Game
Mercedes-Benz released its commercial featuring Atlanta’s own Ludacris. The Super Bowl ad with cameos from Wile E. Coyote and Free Willy promotes the new Mercedes A-Class, aimed at a younger demo. The ad follows a man who gets everything he wishes for—much like the in-vehicle voice assistant feature, known as MBUX, will answer your wishes. The luxury car company also own the rights to Mercedes-Benz Stadium in Atlanta, where the game will be played this year.
— Mercedes-Benz USAㅤ (@MercedesBenzUSA) January 31, 2019
Avocados From Mexico Features Kristin Chenoweth And Puppies
Avocados From Mexico announced Emmy and Tony award-winning actress Kristin Chenoweth will star in their 30-second commercial during the second quarter for its ‘Always worth it’ campaign.
Persil’s ‘The Professional’ Returns To The Super Bowl
Adweek reports Persil ProClean is making its Super Bowl comeback for the fourth year in a row. Last year’s “Game-Time Stain-Time” spot features the recurring pitchman who loudly points out a viewer’s guacamole stain. It was directed by the comedic duo Tim Heidecker and Eric Wareheim. The detergent brand didn’t reveal any details about the new spot, when it will air during the game or how long it will be.
Skittles Is Producing The First-Ever Broadway Show
The Mars-owned candy brand announced it will air a live Broadway musical with actor Michael C. Hall. The teaser shows Hall talking to a psychologist about his anxiety about taking the role and explains how the ad is not a regular spot.
The show is titled Skittles Commercial: The Broadway Musical and written by playwright Will Eno. The spot will feature a 17-member cast ensemble and a Michael C. Hall in front of The Town Hall in New York City at 1 p.m. EST.
Turkish Airlines Continues Its Super Bowl Presence
Turkish Airlines returns with its third Super Bowl ad and Sir Ridley Scott is directing their 30-second commercial. Scott, known for Gladiator and Blade Runner directed the short film, The Journey, for Turkish Airlines.
A Ridley Scott Film: #THEJOURNEY
— Turkish Airlines (@TurkishAirlines) January 31, 2019
Olay Debuts First In-Game Super Bowl Ad
The Skincare brand will run its inaugural thriller-theme ad ‘Killer Skin,’ starring horror star Sarah Michelle Gellar from I Know What You Did Last Summer and Scream 2. The 30-second spot is set to air during the first quarter of the Super Bowl.
Planters Makes A Comeback With Mr. Peanut
Kraft Heinz-owned Planters will air a 30-second spot with A-Rod, Charlie Sheen and the nutmobile. Mr. Peanut speeds through town to save A-Rod from eating kale chips. The mascot arrives right on time to give the famous baseball player a can of mixed nuts to enjoy as he watches the game. The 30-second commercial will run during the second quarter.
Doritos Teaser Features Chance The Rapper And Backstreet Boys
Doritos’ 60-second spot #NowItsHot was finally released unveiling the “I Want It That Way” remix with Chance and the Backstreet Boys, promoting the brand’s Flamin’ Hot Nacho. The commercial even mimics the original 1999 Backstreet Boys video with the white outfits and airplane hanger. Doritos will air a 30-second version during the game on February 3.
Hotels.com Is Offering a Free Room For Baby Makers
The hotel company took the “Super Bowl babies” concept—that the birth rate in winning cities goes up nine months after the game—for a few of its former Super Bowl spots. However, this year they’re offering free hotel rooms to 53 fans of the winning team to continue the tradition. Fans can visit BigGameBabies.com and enter for the chance to win a $250 gift certificate. They’ve also partnered with Spotify to create a playlist called Big Game Babymaking.
WeatherTech Brings Back ‘Made In America” Message
WeatherTech, a car mat and accessory manufacturer, will run a 45-second ad during the game. Instead of last year’s patriotic theme, the company is centering on our furry companions. The company said in a statement that WeatherTech founder David MacNeil “ventured into the pet products space after losing his last three dogs to cancer.” This is the sixth time the brand has run an ad during the Super Bowl.
Expensify Debuts Its First-Ever Super Bowl TV Ad
The expense management platform announced the airing of its first TV commercial during the big game. The 30-second spot features actor Adam Scott and 2 Chainz. The Super Bowl ad is part of the company’s multi-channel marketing campaign ‘You Weren’t Born To Do Expenses.’
SimpliSafe Is First Home Security Provider To Debut At Game
SimpliSafe’s posted a teaser of its first Super Bowl ad “Fear is Everywhere.” The 30-second video features a man trying to peacefully mow his lawn, but three neighbors on the other side of the fence keep reading unsettling updates about their neighborhood (looks like a dig at their competitor). The 30-second spot won’t be revealed until the game, which will air during the first quarter.
Verizon First-Responder Ad
Verizon plans to run a 60-second spot during Super Bowl LIII. It features 12 NFL stars who were rescued by first responders.
Pringles Humanizes Voice Controlled Speaker In Clever Ad
Pringles officially released its 30-second Super Bowl Ad called “Smart Sad Device.” Two friends are “flavor stacking”—the act of piling up chips of various Pringle flavors. An Alexa-type device wants to partake flavor stacking but begins to sadly list off why she can’t do it. She goes down a depressing rabbit hole, but before it gets too sad, one of the men stop her and ask her to play a song. The ad is scheduled to air during the game’s second quarter.
Yellow Tail Wine Features Fans In Its Commercial
Yellow Tail wine announced they’re coming back for its third consecutive year to the Super Bowl. The new ‘Tastes Like Happy’ campaign will feature two fan-produced video segments. Last year, the wine brand hosted a contest and received over 1,500 submissions. The Grand Prize winner Adrien Colon can be seen dancing salsa on a beach in Ibiza, Spain and runner up Katherine Nunez swings from a rope off a boat in Aruba during her honeymoon. The commercial will air between the second quarter and halftime.
Volvo Doesn’t Want You To Watch Super Bowl Ads
Volvo wants you to pass on the commercials this year and participate in a contest that could win you a new Volvo S60 sedan. On February 3, starting at 6 p.m. ET consumers will be able to take a digital test drive by visiting S60LongestDrive.com from an eligible mobile device. The three people who keep their eyes on the car the longest will win a Care by Volvo subscription to the S60.
According to Marketing Daily, the contest will be promoted through a digital and social campaign and through Volvo’s own channels such as email and its website.
Tostitos Plans To Set Unofficial World Record of Longest Livestream
Tostitos will livestream a tortilla chip bowl for 53 straight hours in celebration of 53rd Super Bowl. #TostitosLiveBowl is the first-of-its-kind event and it will be hosted at the Tostitos Cantina in Atlanta. Various NFL legends are expected to participate in the event such as Barry Sanders. The livestream will air on Tostitos.com starting on Friday, February 1 at 1:29 p.m. ET and conclude on Sunday, February 3 at 6:29 p.m. ET. The official press release states “the bowl will be regularly refilled, and various Tostitos flavors can be requested by fans commenting on the livestream.”
Frank’s Red Hot Will Host A Twitter Sweepstakes During The Game
The hot sauce brand will present a sweepstakes as part of its ‘I Put That $#!t on Everything’ campaign. To participate, fans need to watch other brand’s commercials in certain categories like an adult beverage, candy, auto snack and several more. When an ad comes on viewers should tweet the chili pepper emoji, the ad’s category and the hashtag #FranksSweepstakes during the commercial break in which the ad airs. There are several prizes, participants can win a brand new car with a trunk filled with Frank’s or a trip to Mexico for two. The contest runs on Sunday, February 3 from 3:30 p.m. to 11:59 p.m. ET. Like Volvo, Red Hot is taking a different approach to its Super Bowl advertising this year by making it interactive.
SNL Airs Spoofs Super Bowl Ads With Charmin Brutal Focus Group
Saturday Night Live got in on the Super Bowl ad action. The show aired a skit featuring a focus group discussing a fake Charmin commercial. The participants bring up every scenario the Charmin bears could get boxed into. One woman (Kate McKinnon) claims the bears are white and privileged. Another participant (James McAvoy) wearing an Eagle shirt under his hoodie recommends the ad should show a bear waking up “after a night of raging and the bathroom is completely destroyed, like Chernobyl” however, the bear’s bum is clean, so Charmin did its job.
Coca-Cola Will Not Run A Super Bowl Ad
Coca-Cola decided to opt out on running a commercial during the game this year. It’s the first time since 2006. Rather, the beverage company will run a 60-second animated pregame spot “Coke is a Coke,” before the National Anthem. AdAge reports the voices in the ad “recite an original poem that is inspired by quotes from Andy Warhol’s 1975 book, The Philosophy of Andy Warhol. The spot promotes Coke as a beverage anyone can enjoy.
Skechers Ad Features Former Quarterback Tony Romo
Tony Romo stars in Skecher’s 30-second Super Bowl ad to promote their slip-on footwear. The former Dallas football quarterback shows how he likes to make his life “easy.” He has a mini flying saucer give him his drink and has a tennis ball launcher to throw balls at his dog, so he doesn’t have to. The commercial is scheduled to air during the third quarter, but it could be moved to the second. Romo has been working with the show brand since 2017.
Head & Shoulders Showcases Unique American Entrepreneurs
The 30-second teaser takes a peek at the three business people who will be featured in each one of Head & Shoulder’s Super Bowl #HeadstrongAds. The commercials will highlight three people who went on to pursue less than conventional businesses. The P&G brand posted the video on their YouTube channel. No word on when the ads will air during the game.
Ram, Dodge And Jeep Spots Released At The Same Time
Fiat Chrysler Automobiles posted three ‘Big Game Blitz’ teasers for their various car brands. The 60-second Dodge spot shows two cowboys talking about favorite Super Bowl commercials, but they can’t remember the brand behind them. As if that wasn’t a jab to other brands, the other cowboy continues “They go crazy and spend all this money on a commercial for a game—can’t even remember who it’s for. They need you to just show you what they’re selling.” He then steps into 2019 Ram Heavy Duty truck.
Dodge’s new 45-second mini-spot highlights their cars and trucks driving around Atlanta, where the Super Bowl will be held. To add more of the state’s flavor, it features a remake of the Charlie Daniels Band song “Devil Went Down To Georgia.”
Jeep’s teaser features a Gladiator Jeep Truck beating a car crusher at a junkyard. According to AdWeek, Fiat Chrysler’s CMO didn’t specify whether these videos are actual teasers or if they’re the spots that will be aired during the Super Bowl. The company also didn’t say when the spots are set to air on February 3.
Dietz Nutz Makes Fun Of Name With Play On Words
Dietz & Watson, a meat and cheese manufacturer, created a spot with a lot of “dietz nuts” puns. The 30-second video features comedian Craig Robinson eating a bag of Dietz Nutz next to his brother Chris. Dietz Nuts aren’t really nuts and Robinson explains they are “meat nuts.” They’re dried and cured sausage bites. After Chris goes into the bag to try one, Robinson can’t help himself and starts joking with him. He asks him, “Hey Chris, how Dietz Nuts taste? Are they delicious?” The spot won’t be aired during the Super Bowl, but the company wanted to bring awareness to their meat snacks.
NFL Debuts Vague ‘NFL 100: Cake’ Teaser With Marshawn Lynch
In the 10-second video, the football star stares at a cake at a fancy party—looks like a wedding. Adweek reports the commercial shows what could happen if a football game broke out during a banquet celebrating 100 seasons of the NFL. The spot will also feature NFL Commissioner Roger Goodell, former Denver Broncos quarterback Peyton Manning and League commissioner Roger Goodell. You can watch the teaser on the Raider’s YouTube channel.
Sprint Ad Features Bo Jackson, A Mermaid And A Keytar
Sprint released its 30-second commercial starring football and baseball star, Bo Jackson. He’s not the only one who takes the spotlight, but an overly confident robot steals the show with his hilarious imagination. Sprint also posted a series of teasers with the sassy little robot. The company’s spokesman Paul Marcarelli also makes an appearance along with robots in last year’s Super Bowl ad. “Who better to tell the Sprint story of offering both a great value and a great network than a two-sport all-star athlete who really does ‘know,’” said Sprint CMO Roger Solé to AdWeek. “Bo Jackson personifies the ‘best of both worlds,’ and he recognizes that customers don’t have to compromise with Sprint.”
Microsoft Shows Anyone Can Play The Xbox Despite Differences
Microsoft’s Super Bowl ad follows the lives of young Xbox players who are differently-abled. They explain how the typical controller wouldn’t always work for them, but the new Xbox Adaptive Controller lets them play and feel like the other kids. The emotional spot highlights how these technological advances do more than just improve the way someone plays a video game, but enhances their lives. There is an extended version of the commercial online and the 60-second ad will air during the fourth quarter’s first commercial break.