Philadelphia Launches Holiday Campaign With First-Ever “Double Diptector”

Philadelphia Cream Cheese launched a holiday advertising campaign that leads with a new spot highlighting the…

McDonald’s Organizes Rave in Downtown L.A. To Promote New Breakfast Item

McDonald’s is throwing a Los Angeles rave dance party in the early hours of December 13 in…

Networks, Consumers Benefit From Roku’s First-Ever Stream-a-thon

Roku announced the company is launching its first-ever ‘Stream-a-thon’ from December 26 to January 1, allowing…

YouTube Announces 2018’s Top TrueView For Action Ads

Grammarly, Monday.com and League of Legends made YouTube’s top 10 True View for Action ads in…

Lyft Launches L-Less OOH Campaign; Aims To Help New Yorkers During L Train Closure

Lyft is jumping in to help out Brooklyn train riders. In April, the L Train is…

The 29Rooms Experience Comes To L.A., Features Fred Segal, Mastercard

Step into Los Angeles’ version of Refinery29’s 29Rooms pop-up “Expand Your Reality” and you’ll get what’s…

Digital Data Assets Surpass Traditional Data For First Time, IAB Report Says

According to IAB’s State of Data 2018 report, for the first time in history marketers are…

How Three Direct-To-Consumer Brands Are Reshaping The Customer Relationship

Direct-to-consumer (D2C) brands aren’t new, but in recent years they’ve gained a lot of popularity mainly…

Lyft, Uber Announce Competing Loyalty Programs As Both Companies Prepare For IPOs

Uber and Lyft announced their customer reward programs last week—two days apart. The competition for consumers…

Marketers Increasing Spend On Stories, Amazon Ads This Holiday Season

In a report by Kenshoo and ClickZ, holiday spending plans were analyzed to see where marketers’ priorities…

How The Cannabis Industry Is Finding Ways To Market Around Regulation

With the legalization of cannabis in Canada and nine U.S. states, the marijuana industry is wide…

SodaStream Offers Halloween ‘Costume’ For Their Flagship Appliance

SodaStream gave their flagship appliance a halloween costume—a sort of Halloween prank from the millennial-focused company.…

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