Jacqueline Fernandez

Jacqueline is a reporter for AList. Her coverage includes Super Bowl campaigns to the overall state of advertising. After earning her degree in broadcast journalism from Florida International University, she’s worked at WLRN-Miami Herald News, several print publications, as well as VR and unscripted television. Her goal is to give readers clear, concise information while keeping them engaged.
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Carolina Panthers Appoints T-Mobile Exec; Meredith Hires VP

This week’s executive shifts include the Carolina Panthers appointing a former T-Mobile exec, Halstead hiring a…

Nielsen Study: ‘America’s Mosaic Of Buyers Growing More Diverse’

A new study by Nielsen found women and minorities use handheld devices more than the rest of…

ANA Study Spotlights Ongoing Struggle With Diversity In Marketing

Diversity is still an issue among marketers despite diversity initiatives. In a new study, minorities in…

TuneMoji’s CMO On Music In Marketing And Influencer Measurement

TuneMoji, a content creation platform, is the first provider of licensed musical GIFs and is fully…

Disney Considered Most Intimate Brand, Study Reveals

Disney is the most intimate brand according to ‘MBLM’s Brand Intimacy 2019 Study‘ surpassing Apple for the…

Report On Six Second Ads Shows Narrative Is Key

Content is getting shorter and so are our attention spans. But, shorter doesn’t always mean better.…

Valentine’s Day 2019: Brand Campaigns Round-Up

“Sweethearts” may be gone, but Valentine’s Day is still an opportunity for brands to show the love.…

DMPs, CDPs, DSPs And The Ecosystem Of Customer Data

Marketers want to genuinely know their audience—this is obvious. And using data is vital for brands…

Hennessy Debuts Ridley Scott-Directed Branded ‘Seven Worlds’ Short Film

Cognac brand Hennessy is releasing their four-minute film The Seven Worlds directed by Oscar-nominated director Ridley Scott (The Martian,…

Report: Appearing Next To Competitors Deemed Most Threatening To Brand Safety

In 2017, brand safety was a big issue among marketers. Brands like Verizon appeared next YouTube…

Seriously EVP On Leveraging Influencers For Mobile Game Marketing

Best Fiends, a mobile puzzle game, came out in 2014 and its success grows every year.…

Report: What CMOs Need To Know Before In-Housing

Creative services are increasingly being shifted from agency to in-house. Many CMOs are choosing to make…

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