Wingstop launched its most extensive advertising campaign yet called ‘Where Flavor Gets Its Wings,’ to showcase their variety of flavors.

Along with TV spots, Wingstop is hitting the road on their ‘Flavor World’ tour. Food trucks will travel across the country so consumers can sample their wings. The first stop was at Los Angeles’ LA Live venue followed by the South Beach Wine & Food Festival.

“We’re embarking on an amazing journey to excite people so they can overcome the flavor indifference that keeps them stuck with bland and predictable fast food choices,” said Maurice Cooper, Wingstop chief marketing officer in a statement.

“Where Flavor Gets Its Wings is the first campaign we’ve launched that speaks to any eating occasion. Our longtime fans of Wingstop and the masses demanded a better flavor experience and will agree that Wingstop fits every lifestyle moment that food and flavor enhances.”

Eleven winners—one fan for each of Wingstop’s chicken wing flavors—will earn free wings for a year if they discover a green ticket inside their wing boats. Participants will also get the chance opportunity to star in their virtual Wingstop ad through a custom VR experience.

Recently, the company rolled out updates to their website and app, introducing a calculator feature which assists you in determining how many wings you should order according to how many people in your party and how hungry they are. Alongside this digital and experiential strategy refresh, Wingstop also plans to expand delivery to more markets in the US.

Last February, Wingstop created a special toll-free hotline to help people “looking to step up their romance game or cure hunger pains” for Valentine’s Day. Those who called the 1-844-WING-LUV hotline could hear five response options depending on what number you pressed—one could get Valentine’s night tips and another featured a vocal warm-up routine.