Lifestyle

LG Names New Head Of Marketing For North America

This week in leadership updates, LG Electronics NA names a new head of marketing, Visa appoints…

What We’re Reading–Week Of May 25th

We’re searching for the most pressing marketing insights this week. Updated daily. Campaign Planning: Rolling With…

Brand, Measurement, And Insights With NerdWallet CMO Kelly Gillease

During this 209th episode of “Marketing Today,” I interview Kelly Gillease, chief marketing officer at NerdWallet.…

Social Distancing Campaign Picks: Week Of May 18

I was reading an article the other day that put forward this idea that really stuck…

Michelob ULTRA Launches Integrated Campaign In Promotion Of Live Golf Charity

Michelob ULTRA has launched an integrated campaign as part of its sponsorship of Capital One’s live…

Ferrero USA Hires Michael Zacharias

This week in leadership updates, Ferrero USA appoints Michael Zacharias as vice president, trade marketing and…

Consumers Rank Amazon, Disney And Apple Highest On Brand Intimacy

Consumers ranked Amazon, Disney, Apple, Ford and Jeep as the top five brands they have a…

Denny’s Aims To Reach Gamers Amid Coronavirus

In an effort to boost its digital presence amid coronavirus, Denny’s created an account under the…

Walmart Names William White As Chief Marketing Officer

This week in marketing leadership moves, Quibi’s head of brand Megan Imbres departs, Walmart appoints William…

TikTok Names New NA Head Of Marketing

This week in marketing leadership moves, Nick Tran has been tapped by TikTok for their lead…

What We’re Reading–Week Of April 6th

Our weekly roundup is complete. Here are the most pressing marketing insights from this week. Marketing…

Byrider Selects Walter Scott As New Chief Marketing Officer

This week in marketing leadership moves, Byrider names a new CMO from Advance Auto Parts, Tim…