Lifestyle

Olay ‘Face Anything’ Campaign Recruits Bare-Faced Makeup Influencers

Olay launched its new Face Anything campaign on Monday with a message of being true to…

Trojan’s ‘Trojan Man’ Character Rebooted As Modern, Open-Minded Guru

Trojan Brand Condoms has been looking to connect with younger audiences by presenting itself as more…

This Week’s Exec Shifts: Moovit App Welcomes New CMO; BT And EE Brands Combine Marketing Lead

This week, the Moovit app developer, Robot Cache and CarToq welcome new CMOs while BT and…

‘Queen’ Campaign Ushers Native ECommerce Into Snapchat AR Lenses

This week in social media news, Snapchat AR just got native shopping—big news for brands and…

Stella Artois Releases 20-Minute Guided Meditation For Beer Sipping

Taking inspiration from popular meditation apps, Stella Artois has created a 20-minute audio guide called Stellaspace,…

This Week’s Exec Shifts: Kanopy Hires CMO; RE/MAX, Barcardi, NBCUniversal Telemundo Make Marketing Promotions

This week, Kanopy hires CMO from gaming industry, RE/MAX makes a marketing promotion, and executive moves happen…

Millennial Shoppers Turned Off By Traditional Marketing, Study Shows

With giants such as Amazon gaining an ever-stronger presence in the retail space, brick-and-mortar stores have…

MillerCoors Abandons Two Hats Beer Brand; Unable To Attract Millennial Tastes

After just six months of marketing heavily to millennial drinkers with its youth-focused Two Hats brand,…

On Brand: Unilever’s Aline Santos On The Importance Of Brand Purpose

When 2.5 billion consumers use and trust your products each day, it is a brand’s responsibility…

Starbucks And Alibaba Partner For Integrated Coffee Delivery Service In China

Starbucks and Chinese retail and tech conglomerate Alibaba Group announced the formation of a strategic partnership…

This Week’s Exec Shifts: Under Armour And Telstra CMOs Exit; Pret A Manger, Duolingo, NFL Media Hire Marketing Heads

This week, Under Armour’s CMO leaves, Telstra removes the role altogether, while Pret A Manger, Duolingo, Nestlé…

North Face Launches Lofty Experiential Pop-Up With ‘The Pinnacle Project’

The North Face hid a pop-up activation on top of a mountain for its new “Pinnacle…

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