Lifestyle

Surprising No One, Brands Continue To Build In-House Agencies

Members of the Association of National Advertisers (ANA) are using more in-house agencies and nearly half…

This Week’s Exec Shifts: Team Dignitas Names VP Marketing; Christie’s Appoints Chief Marketing Officer

This week’s executive moves include Team Dignitas promoting in-house for the VP of marketing, Christie’s Auction…

Snapchat Adds Filters For Your Cat; Americans Distrust Social Bots

This week in social media news, kitty companions get the glamourous Snapchat treatment and Americans are…

Mercedes-Benz Fills Millennial Bucket Lists To Promote New Campaign

Mercedes-Benz launched a social media campaign for its new A-Class vehicle on Monday that offers to…

This Week’s Exec Shifts: Square Enix Picks Up CMO From Blizzard; Godiva Hires New CMO

This week’s executive moves include Square Enix picking up a CMO from Blizzard Entertainment, Godiva adding…

Facebook Testing ‘Unsend’ Messages; Instagram Tries ‘Tap To Advance’

This week in social media news, Facebook adds 3D photos, stays busy deleting accounts, lets users…

McDonald’s Takes Another Stab At Meme Marketing With ‘Bad Luck Brian’ Ad

McDonald’s debuted its new giveaway campaign, Trick. Treat. Win!, and with it a “Bad Luck Brian”…

It’s Not About Brand Storytelling: Companies Look To Consumers To Shape Narrative

During Advertising Week New York 2018, storytelling was a common thread among marketing leaders. Yes the…

Digital Brands Plan 850 Physical Stores Over Next Five Years

Digital-native brands are adding physical retail to the business model, with plans to open 850 stores…

Wayfair Explains Advantages Of Homemade CRM

Rather than mix and match a technology stack, Wayfair’s marketing team built a CRM from the…

Instagram Tests Location-Sharing; Twitter’s Fake News Ecosystem

This week in social media news, Instagram is testing the ability to share its user’s location…

This Week’s Exec Shifts: Shutterfly Hires New CMO; Snap’s VP Of Marketing Departs

This week’s executive moves include both ESPN and Republic Records promoting marketers to senior vice president…