Lifestyle

Paddy Power Installs Massive Drive-Thru Confessional In Dublin

Irish gambling site Paddy Power launched a “drive-thru confessional” to spark conversation about the Pope’s upcoming…

This Week’s Exec Shifts: Microsoft UK Promotes New CMO; Soylent Hires Marketing VP

This week, executive shake-ups at Microsoft UK lead to a CMO promotion while marketing leaders join…

Snapchat’s New Android Version Shows Promise; Twitter Ready To ‘Question Everything’

This week in social media news, Snapchat users get a peek at the new Android design,…

What Peloton Shows Us About The Future Of Video Marketing

Written by James G. Brooks, Founder & CEO of GlassView I don’t have to convince you…

Dunnhumby And The Future Of Supermarket Data

Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away…

This Week’s Exec Shifts: Schuh, New York Life, DraftKings Appoint CMOs; Live Nation Adds Head Marketer

This week, Schuh, New York Life Insurance and J.Jill hire new chief marketing officers while Live…

Wikipedia, Ziploc Join Branded Fashion Trend

Ziploc and Wikipedia have joined the growing list of seemingly random brands entering the fashion space,…

Ebay Partners With Community Businesses For Retail Revival Program

Earlier this year, eBay launched a 12-month pilot program called Retail Revival, where it is helping small…

Foot Locker, ASICS Launch Collection With ‘Shoppable’ Animated Series

Foot Locker and ASICS announced a partnership to launch its “Welcome to the Dojo” apparel and…

Volkswagen’s ‘Electrify America’ Launches Unbranded Electric Car Campaign

Volkswagen launched its Electrify America division this week with a mission to promote the growth of electric…

Olay Partners With Influencers For ‘Face Anything’ Campaign

Olay launched its new Face Anything campaign on Monday with a message of being true to…

Trojan’s ‘Trojan Man’ Character Rebooted As Modern, Open-Minded Guru

Trojan Brand Condoms has been looking to connect with younger audiences by presenting itself as more…

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