Lifestyle

A New Crop Of NFL Influencers Offers Opportunities For Brand Marketers

The NFL’s audience has changed significantly over the past few years: it’s more diverse, female, and…

Mobile Gaming Dominates Play As Frequent Gamers Embrace Personalized Ads

A recent YouGov report shows mobile gamers represent the world’s most ad-friendly audience. Mobile Gaming Takes…

Red Alert: Heinz Courts Multi-Generational Relevance

With 62 percent of Millennial parents and nearly 40 percent of older Gen Zs sporting tattoos,…

Less Than Half Of Black Consumers Feel Understood By Brands

According to a recent report by MyCode, just 38% of Black consumers feel understood by major…

Trend Set: Spooky Season, Social NFTs And Coke’s ‘Real Magic’

Ayzenberg junior strategist Ashley Otah surfaces the latest trends at play in the world of culture…

Trend Set: Emily Zugay’s Brand Redesigns, Fortnite x Balenciaga

Ayzenberg junior strategist Ashley Otah surfaces the latest trends at play in the world of culture…

Jollibee Has Entered The Chicken Sandwich Wars With New Campaign

With 52 stores in the United States, Philippines-based fast-food chicken chain Jollibee is launching a campaign…

How Afro-Latino Agency Founder Rudy Manning Is Using His Experience To Foster Black Leaders In Design

In a 2017 AIGA poll of 9,602 global designers, 73 percent of those surveyed were white,…

Study: The Pandemic’s Impact On Gen Z

Timed for the gradual lifting of stay-at-home orders in the US, a new global study from…

New York Times Diversity Report Shows Fair Progress In Diversifying Staff

Across The New York Times, 43 percent of new hires in 2019 identified as people of…

UK Ad Leaders Pen Open Letter Urging Industry To Take Action Against Racism

More than 200 UK advertising and media leaders have signed an open letter urging the industry…

Brands Rally Behind Blackout Tuesday, Though Some Fall Short

Two black women in music, Jamila Thomas and Brianna Agyemang, recently staged a blackout, which was…