Lifestyle

JCPenney’s Top Marketer Resigns After Less Than A Year

What We’re Reading–February 17th

We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening…

The Inner Circle Names Sanneke Boesveldt CMO

This week in marketing leadership moves, Domino’s UK sees the exit of CMO Emily Somers, Deschutes…

Burger King’s Moldy Whopper Campaign Spurs Reactions On Social Media

Burger King released a stomach-churning 45-second spot that shows the transformation of its Whopper over the…

Planet Fitness With New CMO Jeremy Tucker

During this 195th episode of “Marketing Today,” I interview Jeremy “JT” Tucker, the new CMO of Planet…

Making The Case For Native Advertising

Originally published at AW360 by Kathleen Petersen. Article Takeaways What a native ad is and why they cause…

What We’re Reading–February 10th

We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening…

Starbucks Names Brady Brewer As Chief Marketing Officer

This week in marketing leadership moves, McDonald’s loses its CMO for Australia, Del Taco, Starbucks and…

Chanel Ties Horticultural Exhibit To Its Beauty Products

Chanel is hosting an immersive botanical exhibit at Paris’ Natural History Museum’s Mineralogy Gallery called “La…

Gen Z, Millennial Trust Friend And Family Recommendations More Than Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Historic Ad Fraud At Uber With Kevin Frisch

During the 194th episode of “Marketing Today” I interview Kevin Frisch, who was recently the CMO…

The Enduring Power Of Like

Originally published at AW360 by Christian Barnes. Article Takeaways: Why we like some brands and not others Some…