Lifestyle

Don’t Be Held Techno-Hostage By Legacy Measurements

Originally published at AW360. Navigating the transition from collecting and mining data to actually applying it in…

Stuart Foster Named CMO At Topgolf Entertainment Group

This week in marketing moves, Topgolf Entertainment Group welcomes Stuart as new chief marketing officer. Topgolf…

PopSugar To Host Winter Wonderland Pop-Up With Curated Brand Activations

PopSugar is throwing an immersive holiday consumer experience called “Sugar Chalet” in New York City’s Bryant…

Instagram To Extend Hidden Likes Test To Some US Users

This week, Instagram says it’s extending its hidden likes test to some US users while TikTok…

Why Brand Marketers Should Take Cues From Fashion’s ‘Drop Culture’

Originally published at AW360. AW360 had a chance to sit down with Liz Aviles, VP of Market Intelligence…

Brands Can Now Run Ads On YouTube’s Home Feed, Search Results

This week, Google announced it will display ads on YouTube’s home feed and in search results,…

Planet Fitness Appoints Jeremy Tucker As CMO

This week in marketing moves, Jeremy Tucker joins Planet Fitness to lead marketing; Pernod Ricard North…

A 100-Year Success Story With Justin Parnell

During this episode of “Marketing Today,” I interview Justin Parnell, the head of Oreo brand marketing…

Meatless Farm Co.’s CMO Lone Thomsen: ‘We Aim To Be Consumer-Centric In Everything We Do’

As plant-based meals become more popular around the world, both for dedicated vegetarians and those who…

5 Critical KPIs For Measuring Influencer Marketing

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Yoann Pavy Explains How Depop Is Using Social Media To Reach Generation Z

Yoann Pavy, head of Digital Marketing for Depop tells us how the all-conquering peer-to-peer fashion network…

Facebook Shows Strong Q3 Growth Amid Public Backlash

This week, Facebook’s Q3 results come in strong, Twitter’s CEO takes a stand against political ads…

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