Lifestyle

Miller Lite Launches Blockchain-Enabled Mobile Game

Miller Lite launched a mobile experience called Great Taste Trivia as part of the latest phase…

Walmart And BuzzFeed Partner To Create Shoppable Recipes On Tasty

Walmart partnered with BuzzFeed’s cooking platform, Tasty, to introduce a seamless grocery experience by making over…

Hootsuite CMO Penny Wilson On Social And Data-Driven Marketing

During this episode of “Marketing Today,” I interview Penny Wilson, the chief marketing officer at Hootsuite,…

Facebook Tests Cryptocurrency For WhatsApp, Looks To Hire News Curators (Again)

This week, Facebook is taking long-anticipated steps toward launching cryptocurrency for WhatsApp and headhunts curators for…

Seven Bucks Names CMO; Warner Records Hires Brand Partnerships SVP

This week’s marketing moves include the departures of Albertsons’ chief marketing officer Shane Sampson and Walmart…

OkCupid Gives Millennial Indian Daters A Voice In New 360-Degree Campaign

Dating app OkCupid has launched its first 360-degree campaign in India, called “Find My Kind,” to…

Booking.com Offers Giant Sandcastle Sleepover For National Sandcastle Day

Booking.com continues its push for experience-based accommodations by letting guests sleepover in a giant Coney Island…

New Targeting Restrictions On Facebook Come Into Effect Soon

This week, Facebook publishes a reminder addressed to marketers and developers about new targeting restrictions coming…

BuzzFeed CMO Exits; Malaysia Airlines Appoints Global Marketing Exec

This week’s marketing moves include Buzzfeed’s CMO leaving the role in January 2020 to grow the…

Qualcomm’s Penny Baldwin Discusses 5G’s Marketing Impact

This week on “Marketing Today,” I interview Penny Baldwin, the senior vice president and chief marketing…

JetBlue Touts Its Service, Blames Bad Air Travel On Fictional ‘Just Alright Brothers’

JetBlue’s new campaign indirectly compares its own standards to competitors by blaming a fictional historical character…

Multicultural Ad Spending Is On The Rise, But Not Enough, According To Study

US marketers could be ignoring a key demographic, according to a report by PQ Media in…

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