Lifestyle

The Rise Of Anti-Luxury Luxury

Originally published at AW360. Article Takeaways: Consumers increasingly value memories and experiences over things. Affluence has a…

US Marketers Are Struggling In China, Report

A new report, “Decoding China,” by the global marketing consultancy LEWIS, reveals that U.S. brands are…

How A Growing Number Of Food Brands Are Using Street Style To Stand Out

A growing number of quick service restaurants (QSRs) and food and beverage brands are adding branded…

FabFitFun Names Louisa Wee As First Chief Marketing Officer

This week in B2C marketing leadership announcements, Marriott International promotes a new chief sales and marketing…

LinkedIn Wants To Help Humanize Brands With Live-Streaming

This week in social media news, LinkedIn expands its native live-streaming to all company pages, Instagram…

Virtual And Mixed Reality Dominate CES As Consumer Adoption Of Tech Goes Mainstream

2020 is looking like the year where virtual reality moves beyond the early adopter phase and…

How QSRs, Food Brands Are Taking A Bite Out Of The Influencer Marketing Playbook

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Sky Zone’s Josh Cole On Marketing And Brand Partnerships

During the 190th episode of “Marketing Today,” I interview Josh Cole, the chief marketing officer at…

Why Mixing Influencers And Events Is The Next Big Thing In Experiential

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Tim Hortons Names New Chief Marketing Officer

This week in B2C marketing leadership announcements, Canadian fast food restaurant chain Tim Hortons names a…

In-Housing In 2020–Why We Need To Embrace The Change

Originally published at AW360. Article Takeaways: An insight into how consultancies are creating partnerships with agencies. Agencies…

Twitter Tests New Ways To Control Conversations

This week in social media, Twitter said it’s testing four new ways for users to control…