Lifestyle

G-Star RAW, Ulta And Hitachi Appoint Chief Marketing Officers

This week’s executive shifts include a promotion for Ulta Beauty’s chief marketing officer and CMO appointments…

YouTube’s New Gifting Feature; Ad Council And Snapchat’s Partnership

Our weekly social media news roundup helps marketers to stay on top of every social platform’s latest updates,…

Vitaminwater Launches Fire, Ice Flavors With ‘Xtreme Urban Farming’ And ‘Ex Museum’

Coca-Cola launched two new low-calorie flavors of Glacéau Vitaminwater—Fire and Ice—with comedic social activations, a fictional…

Hoegaarden Paying Spring Breakers To ‘Slow Down’ And Visit Belgium

Belgian beer band Hoegaarden is asking consumers to relax this Spring Break, drawing a parallel between…

Stillwell Partners’ Matt Scheckner: “Africa, In Many Ways, Is A Vital Engine For The Future”

Stillwell Partner’s managing partner Matt Scheckner spoke with AList about the upcoming Africa expansion to Advertising…

Hostess Hires CMO; Ad Council Appointments

This week’s executive shifts include CMOs for Hostess, Vasa Fitness, Oscar Health, Hearst Autos, XFL, The…

Facebook’s Brand Safety Controls; Pinterest’s New Conversion Features

Our weekly social media news roundup helps marketers to stay on top of every social platform’s…

Visible CMO Minjae Ormes: “One Thing That We Don’t Talk About Enough Is That You Need To Feel Safe To Fail Fast”

Minaje Ormes is the chief marketing officer at phone service disruptor Visible. The company uses Verizon’s…

Snap’s Partner Summit Aftermath; Twitter’s New Labels

Our weekly social media news roundup helps marketers to stay on top of every social platform’s…

Hasbro’s Chief Consumer Experience Officer; CMOs For Deezer, Little Caesars

This week’s executive shifts include former global chief marketing officer of Wunderman Thompson joining Hasbro, Deezer…

Crocs Continues Resurgence With Emphasis On Individuality, Celebrity Influencers

Crocs launched the third installment, in as many years, of its influencer-driven “Come As You Are”…

Billie Eilish Experience Shows Untapped Potential In Music Marketing

Spotify launched an interactive Billie Eilish music experience over the weekend. To celebrate the launch of…