A Look Back At The Past Decade Of Online Magazine Evolution
Originally published at AW360. Online magazines, formerly referred to as “ezines” or “webzines,” have penetrated the digital…
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VPV: $0.15 ▲Value Per View
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VPL: $1.16 ▼Value Per Like
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VPM: $8.07 ▲Value Per 1k Impressions
This Week’s Exec Shifts: Chevrolet CMO Announces Retirement; Clorox Shifts Marketing Team
This week’s executive moves include the CMO of Chevrolet planning retirement, a new VP, chief marketing…
Report: CMO Tenures Average 43 Months; Women Shift Roles More Often
The CMO tenure is an average of just 43 months but tends to run longer for…
Taco Bell’s Branded CrunchWrapping Paper Turns Gift-Giving Into Promotion
Taco Bell Canada promoted its Triple Double Crunchwrap this holiday by offering CrunchWrapping Paper—five sheets of…
McDonald’s Organizes Rave in Downtown L.A. To Promote New Breakfast Item
McDonald’s is throwing a Los Angeles rave dance party in the early hours of December 13 in…
‘Progressive Shopper’ Furthers Trend Of Socially-Conscious Consumption
Progressive Shopper is a new Chrome extension that identifies which political groups a brand has donated…
Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports
Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy.…
This week’s executive moves include Unilever’s famous CMO heading for retirement, Rivian hires a prominent first…
Visualization, Tech Among Top Trends Impacting Brands, Report Says
Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…
The 29Rooms Experience Comes To L.A., Features Fred Segal, Mastercard
Step into Los Angeles’ version of Refinery29’s 29Rooms pop-up “Expand Your Reality” and you’ll get what’s…
Zippo Uses ASMR To Celebrate Trademarking Of Signature Sound
Zippo has partnered with BuzzFeed to kick off a new campaign highlighting the company’s signature “click.”…
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