Lifestyle

Mattel, Airbnb Create Malibu Barbie Dreamhouse For One-Time Stay

Airbnb listed a life-size Malibu Barbie Dreamhouse for rent, for a one-time, two-night stay, in honor…

YouTube Introduces Virtual Makeup Try-On Feature Globally

This week, YouTube brings its virtual makeup feature to Masthead and TrueView video discovery ads, Facebook…

Michael Scheiner Joins Tommy Hilfiger; Twitch Taps Zynga’s Marketing Exec As CMO

This week in marketing moves, Tommy Hilfiger taps former marketing executive at Hollister Co. as CMO;…

Hyundai Chief Marketing Officer To Step Down

This week in marketing moves, Hyundai CMO Dean Evans resigns; Stephen Mai leaves Boiler Room; AWAL…

Snapchat’s New ‘Dynamic Ads’ Bring Automated Personalization To Platform

This week, Snapchat introduces templated ads that allow marketers to create ads that look visually native…

Direct-To-Consumer Is A Skill, Not A Business Unit

Originally published at AW360. No other area of business has seen such exciting growth and visible success…

Rachel Ferdinando Promoted To Chief Marketing Officer At Frito-Lay North America

This week in marketing moves, former Uber CMO becomes first chief customer officer at Australia-based Zip…

Reddit Tests Noncommercial Live Broadcasting Feature, Updates Bullying Policy

This week, Reddit is testing a live broadcasting feature that mimics the feel of public access…

Ford, Universal Pictures Launch Halloween VR Auto Experience

Consumers will get a taste of the future of in-car entertainment at Universal CityWalk Hollywood, where…

Why Beauty Brands Are Master Influencer Marketing Puppeteers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

How Brands Are Successfully Engaging Consumers Beyond Paid Facebook And Instagram Ads

New research from Socialbakers shows that Instagram and Facebook dominate the paid social landscape. According to…

Getty, AARP Create Photo Collection To Encourage Inclusive Representation Of Seniors

Getty Images and AARP teamed up to launch a collection of images called the “Disrupt Aging…

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