Lauren Arevalo-Downes

Lauren is the editorial director of AList, overseeing the day-to-day content of alistdaily.com. An award-winning journalist, she’s been working in media for over a decade after spending some time in the marketing and advertising world. A professed media nerd, she believes strongly in the power of data to inspire and empower reporting and engage audiences. She covers the nexus of technology and marketing.
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The Spinner And The Faustian Bargain Of Anonymized Data

For the price of just $29, everyone can harness the power of targeted messaging and use…

Shutterstock Just Made Their Own Fyre Festival Trailer… Entirely Out Of Stock Footage

If there’s one thing to be said about the Fyre Festival, it’s that the marketing was…

Expensify’s New Spot With 2 Chainz Has Receipts That You Can Actually Expense

We’re spotting a trend this year: Super Bowl ads that you don’t just watch but actively…

Burger King Trolls McDonald’s (Again); Pokes Fun At Trump Tweet

The Burger King vs. McDonald’s battle is far from over. Burger King is continuing its campaign…

Our Favorite Stories Of 2018

So far, 2018 has been a whirlwind of a year for us covering marketing innovation. The…

Amazon’s Ad Aspirations Are Coming To Fruition

While still far away from the likes of Facebook and Google in terms of ad revenue,…

With #SeeHer, Meredith Corp. Looks To Data For Equality And Accountability

The integration and utilization of data is a key discussion throughout the marketing community, mainly with…

AList Partners With Advertising Week NY; Hosts Panel With CMO’s From GE, Equinox, Getty Images, Sundance

AList is proud to announce our partnership with Advertising Week New York, the world’s largest annual…

New On AList: The Job Board For Marketing Executives; Industry Events Calendar

Earlier this month, I wrote about the utilities we are developing at AList to become the…

Welcome To The New AList

It’s been an exciting year for the AList team. We’re now reaching 1.3 million readers worldwide,…

Introducing AList Sessions, A New Master Class Event Series

AList Sessions, a new invite-only event series that will provide an intimate atmosphere for curated, focused discussions about…

How Legacy Makeup Brands Are Reaching Millennials And Gen Z

Reaching younger consumers as they are initiated into the world of beauty has always been a…

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