Lauren Arevalo-Downes

Lauren is the CMO of Farmfluence, a content-to-table platform dedicated to connecting farmers with local consumers, as well as CEO of Hustle & Hustle, a publishing consultancy and production company working with top influencers to expand their content output and revenue. She was formerly the executive director of AList.
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TikTok Emphasizes The Power Of Sound

For TikTok, whose logo is is modeled after the shape of a music note, music is…

Burger King CMO Ellie Doty Departs

A look at the marketing moves from the past few days, including the official departure of…

Melissa Waters Joins Upwork As CMO

Here’s what’s happening this week in the world of executive marketing moves, including news that gig…

How Are Brands Stepping Into The Metaverse? P&G Is Leading The Way

The metaverse is quickly transforming from theoretical to (virtual) reality. P&G joins the leagues of Nike…

Nielsen ONE Hopes To Make Ad Measurement Easier With Debut At CES

While Nielsen is still closely associated with linear TV audience measurement, the company appears to have…

New Doja Cat Music Video Introduces Coding Techniques

In an interactive microsite for her new music video “Woman,” Doja Cat partners with Girls Who…

Everything Is Becoming TikTok

A recent update to the YouTube app took me by surprise. Instead of the usual recommended…

Jollibee Has Entered The Chicken Sandwich Wars With New Campaign

With 52 stores in the United States, Philippines-based fast-food chicken chain Jollibee is launching a campaign…

Online TV Officially Reigns Over Traditional TV

It’s no longer just cord-cutting. Now, with the plethora of steaming options available—Amazon Prime, YouTube TV,…

Kim Freer Named CMO Of Wetzel’s Pretzels, Bank Of America Cuts CMO Role

This week in marketing leadership updates, QSR marketing veteran Kim Freer heads to Wetzel’s Pretzels as…

The Social Commerce Race Is No Longer Just About Facebook

While first to the table, Facebook is starting to see stiff competition when it comes to…

New CMOs Take The Helm At Anheuser-Busch, Balenciaga, Trustpilot And More

This week sees a number of shifts in executive marketing roles. AB InBev names a new…

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