Lauren Arevalo-Downes

Lauren is the CMO of Farmfluence, a content-to-table platform dedicated to connecting farmers with local consumers, as well as CEO of Hustle & Hustle, a publishing consultancy and production company working with top influencers to expand their content output and revenue. She was formerly the executive director of AList.
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Spotify Culture Next Report Shows Insights On Gen Z Culture

Each year, Spotify’s Culture Next report checks in on the pulse of the music platform and…

Brands Are Having Trouble Navigating Socio-Political Situations According To Survey

A new poll from Axios Harris which surveys over 33,000 Americans nationally about the 100 most…

Hooters Names New CMO; Ulta CMO Shelley Haus Passes Away

Marketers are making moves this week as we see new CMOs take on posts at Hooters…

TikTok Emphasizes The Power Of Sound

For TikTok, whose logo is is modeled after the shape of a music note, music is…

Burger King CMO Ellie Doty Departs

A look at the marketing moves from the past few days, including the official departure of…

Melissa Waters Joins Upwork As CMO

Here’s what’s happening this week in the world of executive marketing moves, including news that gig…

How Are Brands Stepping Into The Metaverse? P&G Is Leading The Way

The metaverse is quickly transforming from theoretical to (virtual) reality. P&G joins the leagues of Nike…

Nielsen ONE Hopes To Make Ad Measurement Easier With Debut At CES

While Nielsen is still closely associated with linear TV audience measurement, the company appears to have…

New Doja Cat Music Video Introduces Coding Techniques

In an interactive microsite for her new music video “Woman,” Doja Cat partners with Girls Who…

Everything Is Becoming TikTok

A recent update to the YouTube app took me by surprise. Instead of the usual recommended…

Jollibee Has Entered The Chicken Sandwich Wars With New Campaign

With 52 stores in the United States, Philippines-based fast-food chicken chain Jollibee is launching a campaign…

Online TV Officially Reigns Over Traditional TV

It’s no longer just cord-cutting. Now, with the plethora of steaming options available—Amazon Prime, YouTube TV,…

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