Lauren Arevalo-Downes

Lauren is the CMO of Farmfluence, a content-to-table platform dedicated to connecting farmers with local consumers, as well as CEO of Hustle & Hustle, a publishing consultancy and production company working with top influencers to expand their content output and revenue. She was formerly the executive director of AList.
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Jollibee Has Entered The Chicken Sandwich Wars With New Campaign

With 52 stores in the United States, Philippines-based fast-food chicken chain Jollibee is launching a campaign…

Online TV Officially Reigns Over Traditional TV

It’s no longer just cord-cutting. Now, with the plethora of steaming options available—Amazon Prime, YouTube TV,…

Kim Freer Named CMO Of Wetzel’s Pretzels, Bank Of America Cuts CMO Role

This week in marketing leadership updates, QSR marketing veteran Kim Freer heads to Wetzel’s Pretzels as…

The Social Commerce Race Is No Longer Just About Facebook

While first to the table, Facebook is starting to see stiff competition when it comes to…

New CMOs Take The Helm At Anheuser-Busch, Balenciaga, Trustpilot And More

This week sees a number of shifts in executive marketing roles. AB InBev names a new…

Social Media Has A Trust Problem

Social Media’s Trust Issues Are Global Is social media good for society? By and large, its…

How To Launch A Millennial Beer Brand

Joshua Zad has done this before. The founder of Alfred Coffee (and Tea), a chain that…

Tribalist CEO Jon Vlassopulos “We Have An Issue With Chronological Redundancy Engines In Social Media”

The currently available methods of sharing aren’t enough according to Jon Vlassopulos, CEO of Tribalist. In…

Amazon Promotes ‘Good Omens’ With A Veritable “Garden Of Earthly Delights”

To promote the Neil Gaiman and Terry Pratchett-created mini-series Good Omens, Amazon pulled all the stops…

The Spinner And The Faustian Bargain Of Anonymized Data

For the price of just $29, everyone can harness the power of targeted messaging and use…

Shutterstock Just Made Their Own Fyre Festival Trailer… Entirely Out Of Stock Footage

If there’s one thing to be said about the Fyre Festival, it’s that the marketing was…

Expensify’s New Spot With 2 Chainz Has Receipts That You Can Actually Expense

We’re spotting a trend this year: Super Bowl ads that you don’t just watch but actively…

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