In an interactive microsite for her new music video “Woman,” Doja Cat partners with Girls Who Code to allow fans to unlock hidden features via coding for the first-ever codable music video. With 18 million views and counting so far, the collaboration is exposing many of Doja Cat’s young fans to coding for the first time.
The site introduces CSS, Javascript and Python to those who may not be familiar with coding and showcases their utility as a creative outlet my changing aspects like nail color and special effects through four different challenges that anyone can do.
In a press release, chief executive officer of Girls Who Code Tarika Barret said “[…] We know first-hand that girls and young women are some of today’s most powerful creators and change-makers. However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions. Learning to code enables you to change the world around you […].”
You can view Doja Cat’s new video via dojacode.com.
