In an interactive microsite for her new music video “Woman,” Doja Cat partners with Girls Who Code to allow fans to unlock hidden features via coding for the first-ever codable music video. With 18 million views and counting so far, the collaboration is exposing many of Doja Cat’s young fans to coding for the first time.
In a press release, chief executive officer of Girls Who Code Tarika Barret said “[…] We know first-hand that girls and young women are some of today’s most powerful creators and change-makers. However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions. Learning to code enables you to change the world around you […].”
You can view Doja Cat’s new video via dojacode.com.