A look at the marketing moves from the past few days, including the official departure of Ellie Doty from Burger King.
Burger King CMO Ellie Doty Departs
Joining Burger King in the midst of the COVID-19 pandemic in June 2020, Ellie Doty is leaving the burger chain after less than 2 years. During her brief tenure, Doty made some big impacts at Burger King, including serving as the company’s interim president. Doty led a brand overhaul in January 2021—the company’s first in 20 years—and a loyalty program, while overseeing $400 million in cross-channel marketing spend.
Toyota Australia CMO To Lead Lexus Australia as CEO
John Pappas is taking the reins as Lexus Australia CEO. A long-time marketer in the auto space, Pappas most recently held the title of CMO for Toyota Australia since July 2020.
“I am really excited to build on the strong momentum for Lexus, supported by stunning new models including our first all-electric vehicle, UX 300e, the upcoming all-new NX range, and the next-generation flagship LX SUV.”