Here’s what’s happening this week in the world of executive marketing moves, including news that gig work platform Upwork looks to capitalize on growth amid global workforce shifts with their new CMO, Melissa Waters.

Upwork Names Melissa Waters Chief Marketing Officer

Upwork has landed Melissa Waters as CMO, who previously held the global vice president of marketing at Instagram, part of Meta, as well as past roles at Lyft and Pandora.

“In 2022, our strategy remains laser-focused on continuing to innovate, evangelize, and scale the world’s work marketplace – the career platform for every skilled worker, and every business, regardless of employment type and geography. Melissa’s deep expertise in helping high-growth companies scale, establish new categories, and build world-class brands is key to increasing awareness of Upwork and capitalizing on our $1.3 trillion total addressable market opportunity. We couldn’t be more thrilled for her to join the team,” said Upwork CEO Hayden Brown in a press release.

Kravet Brings Aboard Ex-Condé Nast Executive To Helm Marketing

Home furnishings company Kravet has brought on Kim Fasting Berg as chief marketing officer. Fasting Berg previously oversaw strategy, branding and marketing for Condé Nast publishing brands Vogue, GQ, Vanity Fair and Allure.

Former EasyJet/Bulb Energy CMO Joins MoneySuperMarket

As the brand looks to a relaunch, Lis Blair, former CMO of EasyJet and Bulb Energy has joined as general manager of insurance, marketing and customer operations.

Rene Villegas Named CMO of Starry

Broadband internet company Starry has landed Rene Villegas as CMO. Previously, Villegas held as head of marketing and sales role at Amazon for “Subscribe with Amazon.”

E Automotive Names First-Ever CMO

Emma Weisberg, former executive at Waze and Google, joins the automotive digital-commerce site E Automotive as their first-ever CMO.

Halo Collective Brings Aboard New CMO

Publically-traded cannabis company Halo Collective brings aboard cannabis industry veteran Sky Pinnick as chief marketing officer.

“I’ve been entrenched in brand building for the past couple decades and I’m excited to join Halo’s progressive team as we focus on expanding operations in Oregon and California,” commented Mr. Pinnick in a press release.