Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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Diageo India Names Deepika Warrier As Chief Marketing Officer

This week in leadership updates, Diageo India hires Deepika Warrier as CMO, Stuart W. Aitken accepts…

YouTube Makes Shorter Videos Eligible For Monetization

This week in social media news, YouTube makes videos longer than eight minutes eligible for monetization,…

Report: More Diverse Companies Outperform Financially

In 2019, companies in the top quartile for ethnic and cultural diversity outperformed those in the…

What We’re Reading–Week Of July 6th

We’re searching for the most pressing marketing insights this week.  Uber Buys Postmates In $2.65B Deal…

The Most Emotionally Engaging Coronavirus Ads

As the pandemic hit, many brands swiftly shifted from product-centric to purpose-driven messaging to avoid appearing…

Media Buyers Don’t Expect Ad Spend To Rebound This Year

At the beginning of the pandemic, nearly half of advertisers pumped the brakes on or pulled…

LinkedIn Rolls Out Follower Analytics For Pages

This week in social media news, LinkedIn rolls out a new follower analytics tool for pages…

Netflix Names Bozoma Saint John Chief Marketing Officer

This week in leadership updates, Microsoft Latin America hires Mariana Castro as VP of sales, marketing…

What We’re Reading-Week Of June 29th

We’re searching for the most pressing marketing insights this week. ‘It’s Been A Wake-Up Call’ –…

Gender And Racial Inequalities Persist In Ads

In 2019, representation of black and brown people in ads reached 38 percent, down from 43.1…

Newzoo Expects 2020 Global Games Market To Reach $159 Billion

This year, the global video games market will reach $159.3 billion, a 9.3 percent increase year-over-year,…

What We’re Reading-Week Of June 22nd

We’re searching for the most pressing marketing insights this week. Vice Calls On Brands To Rethink…

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