Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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Jerri DeVard Launches The Black Executive CMO Alliance

This week in leadership updates, former Office Depot and ADT chief marketing officer Jerri DeVard creates…

Verizon’s New DE&I Plan Tackles Racism, Gender Inequality And Talent Retention

Verizon, together with Interpublic Group, Publicis and WPP, has announced a new marketing initiative that aims…

The IAB 2020/2021 Internet Advertising Revenue Report

Last year, spending confidence and economic activity plunged, with advertisers pausing campaigns and shifting ad dollars…

TikTok’s New Tool Lets Brands Create Video Ads In Browser

This week in social media news, TikTok debuts a tool that lets brands creative native video…

Glossier Names Kleo Mack Vice President Of Brand

This week in leadership updates, Glossier appoints Kleo Mack vice president of brand, Pizza Hut US…

Ad Tech Companies Measure Efficacy Of Ad Council’s COVID-19 Vaccine Campaign

In February, the Ad Council and COVID Collaborative, together with 300 brand partners and the Centers…

TikTok Remains The Most Downloaded Non-Gaming App Worldwide In Q1

This week in social media news, new App Annie research shows TikTok remains the most downloaded…

Consumers Expect More Digital Experiences From Brands

Over half (53 percent) of consumers believe that online experiences will be more important than in-person…

Tommy Hilfiger Taps Alegra O’Hare As Chief Marketing Officer

This week in leadership updates, Tommy Hilfiger Global appoints Alegra O’Hare as chief marketing officer, Ikea…

How Snapchatters Plan To Observe March And April Holidays

This week in social media news, Snapchat’s latest survey reveals how its users plan to observe…

Nearly 80 Million Americans Listen To Podcasts Weekly

Nearly 80 million Americans, or 28 percent of the US population aged 12 and older, listen…

The Retail Industry Spent $1.8 Billion On Advertising In January And February

According to MediaRadar’s latest analysis, the retail industry spent $1.8 billion on advertising during January and…

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