PopSugar To Host Winter Wonderland Pop-Up With Curated Brand Activations

PopSugar is throwing an immersive holiday consumer experience called “Sugar Chalet” in New York City’s Bryant…

Marketers Place More Importance On Cause Marketing

Marketers now consider alignment with social issues as one of the top three benefits of a…

Instagram To Extend Hidden Likes Test To Some US Users

This week, Instagram says it’s extending its hidden likes test to some US users while TikTok…

Panera Seeks To Highlight Transparency With AR-Powered Mobile Ad Unit

Panera Bread launched an augmented reality (AR) ad unit for mobile devices that lets customers rotate…

Kohl’s Pull Out All The Stops For Omnichannel Holiday Campaign Centered Around Snapchat

Kohl’s has launched an omnichannel campaign called “New Gifts at Every Turn,” that includes a pop-up…

Brands Can Now Run Ads On YouTube’s Home Feed, Search Results

This week, Google announced it will display ads on YouTube’s home feed and in search results,…

US Consumers Likely To Source Holiday Gifts Via Social Ads

New research shows that consumers are taking a liking to holiday shopping on social media, giving…

UK’s National Trust Teams With Smart Energy GB To Demonstrate Impact Of Climate Change

UK government-backed campaign Smart Energy GB has launched an immersive activation in partnership with the National…

Ketel One Espresso Martini Garden Highlights Coffee Sustainability

Ketel One Vodka is partnering with Bourne & Hollingsworth in London to host a month-long indoor…

Johnnie Walker Launches Digital, OOH Campaign Through Lens of India

Johnnie Walker Whisky is launching an out-of-home (OOH) campaign featuring the work of India’s influential travel…

Land Rover Lures Thrill Seekers With Experiential Outdoor Festival

Land Rover is bringing together live music, art and wellness for an experiential lifestyle festival “4xFAR”…

Facebook Shows Strong Q3 Growth Amid Public Backlash

This week, Facebook’s Q3 results come in strong, Twitter’s CEO takes a stand against political ads…