Home Depot Sees Payoff From Mobile, Digital Marketing Efforts

Home Depot’s mobile marketing efforts appear to be paying off. Crediting growth to its 2019 holiday…

TikTok To Reach 52.5 Million Users In US By 2021

This week in social media news, eMarketer reports TikTok will reach 52.2 US followers by 2021…

Ad Fraud By The Numbers

Advertisers lost more than $23 billion globally to ad fraud in 2019, according to a report…

Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report

Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the…

JCPenney’s Top Marketer Resigns After Less Than A Year

Twitch To Reach 47 Million Views By 2023

This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct…

Supreme’s Red Oreos Are Going For $10,000 On eBay

Supreme created a red branded Oreo cookie of the double-stuffed variety in partnership with Mondelez International…

Marketers Continue To Shift Away From Traditional To Omnichannel

A majority of marketers (88 percent) have shifted away from traditional campaign activities to omnichannel strategies,…

Burger King’s Moldy Whopper Campaign Spurs Reactions On Social Media

Burger King released a stomach-churning 45-second spot that shows the transformation of its Whopper over the…

Facebook Launches Pinterest-Like App Hobbi; Instagram Updates Ad Rules

Facebook launched a new Pinterest-like app named Hobbi this week, presidential hopeful Michael Bloomberg’s campaign taps…

Report: The Behavioral Trends Of Mobile Gamers

Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than…

Chanel Ties Horticultural Exhibit To Its Beauty Products

Chanel is hosting an immersive botanical exhibit at Paris’ Natural History Museum’s Mineralogy Gallery called “La…