Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
Read More

Tapjoy: 73% Of Millennials Shop On Mobile 1-4x Per Week

Millennials are approaching their prime purchasing years and are expected to spend over $1 trillion annually…

Social Media Advertising Strategies For Top Challenger And Leading Brands

This week the industry convenes at New York’s Hudson Yards for Advertising Week New York, which…

EMarketer’s Retail Media Advertising Report Addresses Key Retailers Driving The Market

According to eMarketer’s latest ecommerce forecast, ecommerce ad spend will increase by 27.8 percent year-over-year (YoY),…

Tiffany & Co. Appoints First Chief Marketing Officer In Over Five Years

This week in leadership updates, Tiffany & Co. promotes Andrea Davey to chief marketing officer, Jones…

Citi Appoints Elyse Lesley Chief Marketing Officer Of US Consumer Bank

Citi has named Elyse Lesley chief marketing officer of its US Consumer Bank after a thorough…

Facebook’s Report Highlights Importance Of Diversity In Advertising

This week in social media news, Facebook publishes a report on the importance of diversity, TikTok’s…

AppsFlyer: The State Of Ecommerce App Marketing 2021

According to a new AppsFlyer report, global ad spending on app installs in Q4 2020 and…

Amazon Prime Video Celebrates ‘Now Screaming’ With QR Code-Enabled Pop-Up In L.A.

Ahead of Halloween—on which US spend is expected to reach an all-time high of $10.14 billion…

Consumers Plan To Spend More On Holiday Shopping Than Last Year

Amid retailers’ earlier-than-usual rollout of holiday promos, 29 percent of US consumers plan to spend more…

App Annie: Time Spent On Mobile Shopping Apps Expected To Surge During Holidays

The pandemic redefined consumer spending behavior, spurring a boom in mobile shopping that isn’t slowing down,…

Marketers Underestimate Power Of Word Of Mouth, Direct Mail And In-Store Signage

Brands are betting big on influencers these days but a new study from RRD shows they’re…

Reels Launches On Facebook In The US

This week in social media news, Facebook launches reels in the US, a new report finds…

More From Nina Aghadjanian