Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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Facebook’s New Report Suggests Brand Loyalty Is Under Threat

This week in social media news, Facebook’s new research suggests brand loyalty is under threat, Spotify…

T-Mobile Chief Marketing Officer Matt Staneff Steps Down

This week in leadership updates, two marketing heads exit including T-Mobile chief marketing officer Matt Staneff…

Ayzenberg Helps Announce Xbox’s Series X Mini Fridge

It’s a safe! It’s a subwoofer! It’s a mini fridge! To close out its Xbox and…

Over Two-Thirds Of Consumers Prefer To Communicate With Businesses Over The Phone

Last year witnessed a rapid migration to digital technologies and yet new research shows people prefer…

‘Live Recovery’ Index Indicates Progress On Safely Resuming In-Person Events

After a year of social distancing and lockdown, new research shows US marketers are getting closer…

Glossier Elevates Ali Weiss To First-Ever Chief Marketing Officer

This week in leadership updates, Glossier names Ali Weiss its first-ever chief marketing officer, Skyscanner hires…

Fintech App Marketers Set To Spend A Record Amount On User Acquisition

In the last two years, financial technology (fintech) app downloads jumped 132 percent globally and 110…

Facebook Expands Its Messenger API For Instagram To Everyone

This week in social media news, Facebook expands its Messenger API for Instagram to all, TikTok…

Report: The State Of CTV Advertising 2021

Since the pandemic, viewership from linear to digital-first ways like connected TV (CTV) has continued to…

1Password Hires Raj Sarkar As First Chief Marketing Officer

This week in leadership updates, 1Password appoints Raj Sarkar as its first chief marketing officer, Expresso…

77 Percent Of People Want Control Over Their Data

The race to scale first-party data is on. According to Invisibly’s latest research, that will be…

Twitter’s Batch Of New Product Updates Aims To Attract Creators, Publishers And Advertisers

This week in social media news, Twitter’s latest product offerings aim to attract advertisers and creators,…

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