Global CTV Impressions Outpace Mobile, Accounting For Nearly Half Of Video Impressions
Connected TV (CTV) surpassed mobile as the channel with the greatest share of global video impressions,…
Global CTV Impressions Outpace Mobile, Accounting For Nearly Half Of Video Impressions
Connected TV (CTV) surpassed mobile as the channel with the greatest share of global video impressions,…
Marketing Spending Growth Breaks 10% For First Time In A Decade
Annual growth in marketing spending exceeded 10 percent for the second time in the last 10…
Instagram Launches Digital Collectibles Feature
This week in social media news, Instagram tests a digital collectibles feature, YouTube receives MRC brand…
JCPenney Names John Aylward Chief Marketing Officer
This week in leadership updates, JCPenney hires John Aylward as new chief marketing officer, Bark, Inc.,…
Metaverse Technology And Its Implications For Business Leaders
The metaverse has the potential to disrupt several realms from gaming to advertising to retail and…
These Brands Have Successfully Cracked The TikTok Algorithm
TikTok is a winner takes all platform—the brands that can crack its enigmatic algorithm are rewarded…
Twitter Announces Premium Content Partnerships At 2022 Digital Content NewFronts
This week in social media news, Twitter announces new video and audio programming at year’s Digital…
Unilever Elevates Samir Singh To Chief Marketing Officer, Personal Care
Unilever promotes Samir Singh to chief marketing officer, personal care, Walgreens taps Linh Peters as senior…
Traditional Advertising Is Headed For Growth. These 7 Trends Are Driving It
For the first time in a decade, traditional advertising is headed for growth, bucking the prediction…
The Monumental Opportunity In Video Ad Measurement
Ad measurement is key to proving a strategy is driving business impact, getting C-suite buy-in and…
Ad Investment In CTV Grows Faster Than Other Channels Within Digital Video
As viewers continue to increase their use of digital video including connected TV (CTV), social media…
Advertisers From Pepsi, Allstate And More Join OAAA’s New Brand Council
The Out of Home Advertising Association of America (OAAA) has convened a Brand Council, a platform…