Mattel, Airbnb Create Malibu Barbie Dreamhouse For One-Time Stay

Airbnb listed a life-size Malibu Barbie Dreamhouse for rent, for a one-time, two-night stay, in honor…

US Digital Ad Revenues Increase, Growth Projected For AR And CTV

US digital advertising revenues reached $58 billion—a 17 percent increase year-over-year—during the first six months of…

YouTube Introduces Virtual Makeup Try-On Feature Globally

This week, YouTube brings its virtual makeup feature to Masthead and TrueView video discovery ads, Facebook…

Wendy’s Continues Quest To Attract Gamers, Becomes First Sponsor Of GIPHY Digital Arcade

Wendy’s launched three branded video games on Giphy’s new digital arcade, “GIPHY Arcade,” making it the…

Snapchat’s New ‘Dynamic Ads’ Bring Automated Personalization To Platform

This week, Snapchat introduces templated ads that allow marketers to create ads that look visually native…

Brands Report Need For Additional Data Skills, Budget In Martech Strategies

Globally, 68 percent of brands have an increased need for data skills when it comes to…

Social Media Adspend Will Surpass That Of Print For First Time This Year

Advertisers will spend more on social media than on print for the first time ever this…

Jimmy John’s Launches Multichannel Campaign, Snapchat AR Game To Promote Little Subs

Jimmy John’s is launching a multichannel campaign to promote its $3 Little John subs via a…

Lisa Frank, Hotels.com Create A Rentable Flat Inspired By Brand’s Whimsical Aesthetic

Hotels.com teamed up with Lisa Frank and Barsala to design a downtown Los Angeles-based ‘90s-nostalgic penthouse,…

Reddit Tests Noncommercial Live Broadcasting Feature, Updates Bullying Policy

This week, Reddit is testing a live broadcasting feature that mimics the feel of public access…

US Consumers Want More Control Over Personal Data, Don’t Understand How It’s Being Used

Nearly half of US consumers feel they have little to no control of their personal data,…

Ford, Universal Pictures Launch Halloween VR Auto Experience

Consumers will get a taste of the future of in-car entertainment at Universal CityWalk Hollywood, where…