Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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Global CTV Impressions Outpace Mobile, Accounting For Nearly Half Of Video Impressions

Connected TV (CTV) surpassed mobile as the channel with the greatest share of global video impressions,…

Marketing Spending Growth Breaks 10% For First Time In A Decade

Annual growth in marketing spending exceeded 10 percent for the second time in the last 10…

Instagram Launches Digital Collectibles Feature

This week in social media news, Instagram tests a digital collectibles feature, YouTube receives MRC brand…

JCPenney Names John Aylward Chief Marketing Officer

This week in leadership updates, JCPenney hires John Aylward as new chief marketing officer, Bark, Inc.,…

Metaverse Technology And Its Implications For Business Leaders

The metaverse has the potential to disrupt several realms from gaming to advertising to retail and…

These Brands Have Successfully Cracked The TikTok Algorithm

TikTok is a winner takes all platform—the brands that can crack its enigmatic algorithm are rewarded…

Twitter Announces Premium Content Partnerships At 2022 Digital Content NewFronts

This week in social media news, Twitter announces new video and audio programming at year’s Digital…

Unilever Elevates Samir Singh To Chief Marketing Officer, Personal Care

Unilever promotes Samir Singh to chief marketing officer, personal care, Walgreens taps Linh Peters as senior…

Traditional Advertising Is Headed For Growth. These 7 Trends Are Driving It

For the first time in a decade, traditional advertising is headed for growth, bucking the prediction…

The Monumental Opportunity In Video Ad Measurement

Ad measurement is key to proving a strategy is driving business impact, getting C-suite buy-in and…

Ad Investment In CTV Grows Faster Than Other Channels Within Digital Video

As viewers continue to increase their use of digital video including connected TV (CTV), social media…

Advertisers From Pepsi, Allstate And More Join OAAA’s New Brand Council

The Out of Home Advertising Association of America (OAAA) has convened a Brand Council, a platform…

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