Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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Steven Monterastelli Unpacks Xbox’s Holiday Social Media Takeaways

With players spending more time and money on games during lockdowns, Microsoft was poised for success…

Shoppers Will Pay More For A Product Online From Brands They Trust

According to the latest Salsify Consumer Research Report 2021, nearly half of shoppers compared prices online…

MAC Cosmetics Appoints Aïda Moudachirou Rebois Senior Vice President, Global Marketing

This week in leadership updates, MAC Cosmetics taps Aïda Moudachirou Rebois for SVP, global marketing, ViacomCBS…

Snapchat Research Shows 6-Second Ads More Persuasive Than 15-Second Ads

This week in social media news, Snapchat’s latest study reveals that length isn’t a predictor of…

Improving Customer Engagement Strategies

Brands that message customers across multiple channels saw a 58 percent increase in 30-day retention, customers…

What We’re Reading—Week Of February 15th

A quick rundown of the marketing and advertising news we’re reading this week. How To Make…

Banana Republic Taps Ana Andjelic As Its New Chief Brand Officer

This week in leadership updates, Banana Republic hires Ana Andjelic as its new chief brand officer,…

Snapchat’s Generation Global Report Reveals Users’ $4.4 Trillion Spending Power

This week in social media news, Snapchat publishes new research on its users’ spending power, TikTok…

Pokémon Launches Global Music Campaign, Brand Partnerships And Collectibles For 25th Anniversary

In celebration of its 25th anniversary, Pokémon has launched a limited-edition collection with Levi’s featuring the…

What We’re Reading—Week Of February 8th

Accelerating Post-Pandemic Data Strategies In 2021 MarTech Series A recent McKinsey & Company report found that…

TikTok Shares Insight On Top 2020 Categories In ‘What’s Next’ Report

This week in social media news, TikTok publishes its What’s Next 2020 trends report for 19…

Minnesota Vikings Name Martin Nance As Chief Marketing Officer

This week in leadership updates, the Minnesota Vikings appoint Martin Nance as EVP and CMO, Snapchat…

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