Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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What We’re Reading: Week Of August 3rd

We’re rounding up the latest marketing insights from the week of August 3rd. P&G Hikes Adspend…

Trump’s Order Will Ban TikTok And WeChat In 45 Days If Parent Companies Don’t Sell Them

This week in social media news, President Trump issues an executive order banning TikTok and WeChat…

69 Percent Of Brands Shift Programmatic In-House Amid Heightened Data Privacy Rules

Sixty-nine percent of brands have taken their programmatic advertising in-house, according to an international report conducted…

Peloton Names Dara Treseder As Head Of Global Marketing And Communications

This week in leadership updates, Peloton names Dara Treseder as head of global marketing and communications,…

Chipotle Debuts Online Apparel Collection After Digital Sales More Than Tripled In Q2

Using its leftover avocado pits, Chipotle is launching a sustainable line of apparel and accessories made…

Snapchat Highlights Gen Z Appeal In First Global B2B Campaign

On the heels of a rough second quarter due to COVID-19, Snapchat has launched its first…

Why Gen Z Will Use Work To Change The World

In mid-2018, a whopping 61 million members of Gen Z entered the US workforce, making there…

TikTok CEO Kevin Mayer Urges Competitors To Disclose Their Algorithms

This week in social media news, TikTok’s CEO urges major competitors to disclose their algorithms, Twitter…

Telemundo Promotes Mónica Gil To Executive Vice President, Chief Marketing Officer

This week in leadership updates, Telemundo’s Mónica Gil accepts a promotion as EVP and CMO, NatWest…

What We’re Reading—Week Of July 27th

We’re searching for the most pressing marketing insights this week. Spotify’s Ad Spend Rebounded In June…

Predictive Analytics Is Critical For Media Planning—Here’s Why

Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of…

For Remote Work To Thrive, Vulnerability And Experimentation Are Key

When COVID-19 thrust organizations into working from home, a new set of challenges emerged for leaders,…

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