Virgin Fest Hires Steve Levy As CMO

This week in marketing leadership moves, Virgin Fest names Steve Levy CMO.  Virgin Fest Appoints Former…

Pinterest Releases Monthly Trend Report

This week in social media news, Pinterest adapted its monthly trend report to focus on Pinners’…

What We’re Reading–Week Of March 30th

We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening…

YouTube Currently Planning ‘Shorts’ As Answer To TikTok

This week in social media news, YouTube plans to release “Shorts” by the end of the…

EasyJet Drops CMO Role As Lis Blair Departs

This week in marketing leadership moves, EasyJet scraps the CMO role upon Lis Blair’s departure and…

Consumers Spent Record $23.4 Billion On Mobile Apps In Q1

App Annie found that mobile app purchases reached a record $23.4 billion in Q1 2020. Q1…

Nearly Two-Thirds Of Marketers Anticipate Moderate To Significant Budget Cuts

Sixty-five percent of chief marketing officers (CMOs) and marketing leaders expect to make moderate to significant…

CMO Council Offers Discounted Access To Global Library Of Content

The coronavirus pandemic has forced businesses to rethink their entire marketing approach but many lack the…

Coronavirus Causes Mission-Based Marketing To Spike

Nearly three quarters of advertising executives think coronavirus will have a greater impact on US ad…

John S. Couch On Leveraging The Art Of Creative Rebellion

How does one protect their fragile creative ideas in the face of constant media bombardment and…

ANA Assembles CMOs For Coronavirus Coalition

This week in marketing leadership moves, the ANA taps CMOs for a coronavirus coalition, Popeyes hires…

Instagram Tests Option For Gift Card Link Via Business Profiles

This week in social media news, Instagram is testing a new option that would allow businesses…