Kraft Heinz Launches $9 Million Advertising Push In UK

For the first time in a decade, Kraft Heinz is launching an advertising campaign for the…

Arizona Iced Tea And Adidas Drop 99-Cent Sneakers At Pop-Up, Police Shut Down The Party

Arizona Iced Tea and Adidas Originals announced a sneaker collaboration called “Great Buy 99¢,” featuring the…

Wendy’s Brings Baconfest To Twitch

With a knack for inserting itself in some of the most unexpected corners of pop culture,…

Chatbots Gain Traction But Trust Is Low, Study Finds

It’s no surprise that consumers crave a highly personalized shopping experience, want the highest caliber of…

Oscar Mayer Turns Wienermobile Into Airbnb Stay For Lollapalooza

Hot dog lovers, rejoice. Oscar Mayer is giving fans of the roving 27-foot Wienermobile a chance…

Kahlúa Wants To Liberate Instagrammers From Social Media Pressure

Kahlúa has launched a digital campaign called, “Zero Likes Given” to celebrate Instagram users’ least-liked photos…

Havaianas Creates Virtual Storefront Using AI-Enabled Tropical Mural

Havaianas dipped its flip-flop clad toes into the world of augmented experiences, creating a virtual storefront…

38 Million US Consumers Expected To Shop Via Smart Speaker By 2021

More than four in 10 US smart speaker users are expected to use their devices to…

US Online Retail Sales Slow, Hits Inflection Point, Study Finds

US online retail sales growth has slowed for four consecutive quarters YoY for the first time…

Southwest Brings Shark Week To Passengers Via Augmented Reality And In-Flight Experiences

Those who want to “swim with sharks” can do so with an augmented reality experience on…

Supercuts Chooses Bald Spokesperson In Fresh Approach To Customer Marketing

Supercuts created a cross-channel campaign called, “Take It To Supercuts,” that includes a series of 13…

Microsoft Reimagines 1985 Tech With Stranger Things-Inspired PC App

Microsoft delivers a 1985 throwback experience for Stranger Things fans across the country. Created with Netflix,…