Report: ‘Game Of Thrones’ Ending Could Prompt Subscribers To Cancel HBO Now

A new survey conducted by Mintel shows HBO Now subscribers are more likely cancel their service…

Clif Bar’s Quirky ‘Make It Good’ Campaign Brings ‘Climber’ Logo To Life

Clif Bar launched “Make It Good,” this week, the biggest campaign in the company’s 27-year history.…

Taco Bell Hotel Aims For The Ultimate Brand Experience

In August Taco Bell will open the doors of “The Bell,” a branded hotel and resort…

Report: D2C Brands See Greater ROI From Referrals Versus Digital Ads

Ecommerce sales, new customers, and conversion rates ranked as the top KPIs for direct-to-consumer brands, according…

‘X-Men Day’ Campaign Uses Nostalgia, AR Filter In Push For Advance Tickets Sales

Twentieth Century Fox released an emotive video spot in honor of X-Men Day showing notable castmembers…

WeTransfer Makes Ads Less Disruptive With First Major Global Campaign

WeTransfer launched its first major global brand campaign, “Please Leave,” the company announced in a press…