Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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WARC Announces The Most Awarded Campaigns And Companies Of 2020

WARC has released its list of the most-awarded campaigns and companies for creativity, media and effectiveness.…

How CPG Marketers Are Facing Waning Brand Loyalty, Rising Prices And Stocking Issues

Consumer packaged goods (CPG), retail and financial services dominate digital ad spending in the US. eMarketer…

80% Of Consumers Say Brand Awareness Makes Them More Likely To Buy On Social

Retail social commerce sales in the US are projected to more than double 2020 levels at…

Candy Crush Appoints Fernanda Romano Chief Marketing Officer

This week in leadership updates, King has hired Fernanda Romano as Candy Crush’s chief marketing officer,…

Gen Z’s Weekly Usage Of TikTok Surpasses Instagram

Weekly TikTok usage is surging among young Americans while the group’s weekly usage on Instagram declines,…

Twitter Announces New Live Shopping Platform With Walmart

Walmart is celebrating one year of livestreams with its first shoppable livestream on Twitter, making it…

A List Games To Create Live Service Games Within The Ayzenberg Group

A List Games, the game publisher backed by Ayzenberg Group, has announced its plans to start…

Visa Global Chief Marketing Officer Lynne Biggar Resigns

This week in leadership updates, Visa global chief marketing officer Lynne Biggar steps down, CarGurus replaces…

Vita Coco Teams Up With Nintendo’s Animal Crossing: New Horizons

Vita Coco and Nintendo’s Animal Crossing: New Horizons and new Animal Crossing: New Horizons—Happy Home Paradise…

82% Of Consumers Make Purchase Decisions With Purpose In Mind

Eighty-two percent of consumers make purchase decisions with purpose in mind. That’s according to a new…

TikTok Sensation Khaby Lame Helps Xbox Launch “Simply Next Gen” Campaign With Ayzenberg And ION

Don’t sell to Gen Z, entertain them. Few brands take this advice to heart as much…

Social Media Marketing Trends To Watch In 2022

Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends. To help…

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