Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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Real Estate Agents Tap Influencers To Engage Millennial Home Buyers

Many industries are seeing the benefit of influencer marketing for its ability to spread brand values…

Video Game Industry Ad Spend Is Up 80 Percent Year-Over-Year

The video game industry spent over $45 million in ad spend during the first two weeks…

Hootsuite Elevates Tara Ataya To First Chief People And Diversity Officer

This week in leadership updates, Hootsuite names Tara Ataya as its first chief people and diversity…

Apps Flyer: Mobile Game Installs Jumped 45 Percent This Year

The pandemic is the gift that keeps on giving to the gaming world. According to Apps…

TikTok Is Testing Three-Minute Videos

This week in social media news, TikTok tests three minute-long videos, LinkedIn launches a new market…

What We’re Reading—Week Of November 30th

How Web-Based AR Can Help Retailers Boost Customer Engagement And Sales ClickZ The augmented reality (AR)…

The Pandemic Is Shifting How Consumers Shop In-Store And Online—Here’s How Marketers Can Respond

Some 39 percent of consumers globally have abandoned a purchase due to slow or inflexible delivery…

WARC: Global Ad Spend Will Decline By 10.2 Percent, Or $63.4 Billion, In 2020

It will take at least two years for the global ad economy to fully recover from…

Emarketer: 131 Million People Will Grocery Shop Online This Year

As consumers become more reliant on digital touchpoints during the pandemic, grocery ecommerce is continuing to…

Ford Appoints Suzy Deering As Chief Marketing Officer

This week in leadership updates, Ford names Suzy Deering as CMO, Pinterest taps Celestine Maddy as…

Twitter To Relaunch Verification Program Early Next Year With Help From User Feedback

This week in social media news, Twitter is asking users to share their feedback on a…

Nearly Half Of Brands Will Increase Facebook Ad Spend Next Year

More than half of businesses (60 percent) plan to increase their Instagram budget next year, and…

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