Brands Will Cut $50 Billion In Global Ad Spend This Year

As a result of the pandemic, brands will cut $50 billion in ad spend this year,…

Where The Next Wave Of Creativity And Innovation For Mobile Games Will Come From

Coming on the heels of the pandemic, mobile games are leading the growth of digital game…

LG Names New Head Of Marketing For North America

This week in leadership updates, LG Electronics NA names a new head of marketing, Visa appoints…

TikTok Is The Top Grossing Non-Game App Worldwide For April

This week in social media news, TikTok is the top grossing non-game app worldwide for April…

Coca-Cola Partners With BeApp To Launch 60-Day Live-Streamed Concert Series

Coca-Cola has partnered with a new live music streaming platform called BeApp to launch Coke Studio…

Mark van Ryswyk On Why The Pandemic Is A Unique Moment To Reach New Consumers

By the end of Q1, Glu Mobile’s revenue increased 12 percent year over year to $107.3…

What We’re Reading–Week Of May 25th

We’re searching for the most pressing marketing insights this week. Updated daily. Campaign Planning: Rolling With…

Michelob ULTRA Launches Integrated Campaign In Promotion Of Live Golf Charity

Michelob ULTRA has launched an integrated campaign as part of its sponsorship of Capital One’s live…

Andrew Paradise On The State Of The Mobile Games Market

Q1 2020 was the largest quarter for mobile game downloads ever, with over 13 billion installs…

What We’re Reading–Week Of May 18th

We’re searching for the most pressing marketing insights this week. Updated daily. Brand Insider: Skullcandy’s ‘Content-to-Commerce’…

Marketers Value Content But Aren’t Using Tech To Manage It

Seventy-two percent of marketers view content as a core business strategy, according to the Content Marketing…

Facebook Clarifies Guidelines Around Using Music In Videos, Livestreams

This week in social media news, Facebook clarifies guidelines surrounding the use of recorded music in…