Panera’s AR Campaign Drives 34,000 Store Visits

Panera has become one of the earliest adopters of augmented reality (AR) in the fast casual…

TikTok Announces Opening Of Permanent US Office In Los Angeles

This week in social media, TikTok announced the opening of a permanent Los Angeles office amid…

How Retail CMOs Aren’t Meeting Their Highest Marketing Priorities

Over two-thirds of retailers think they aren’t meeting the demands of hyper-adoptive consumers, according to a…

How A Growing Number Of Food Brands Are Using Street Style To Stand Out

A growing number of quick service restaurants (QSRs) and food and beverage brands are adding branded…

LinkedIn Wants To Help Humanize Brands With Live-Streaming

This week in social media news, LinkedIn expands its native live-streaming to all company pages, Instagram…

Mobile Ad Spend To Reach $240 Billion In 2020

Mobile consumer spend will exceed $380 billion and advertisers will invest over $240 billion in ad…

Mastercard Woos Digital-First Consumers With New AR App

Mastercard plans to release a new app that will allow cardholders to access their rewards via…

USPS, Amazon, Google Are Most Trusted Brands Across Generations

Gen Z shoppers are less trusting of brands compared to Boomers, according to Morning Consult’s report,…

Delta Air Lines Transforms Mobile App Into Digital Travel Partner

Delta Air Lines recently announced plans to overhaul its mobile app, Fly Delta, and shared details…

Smart Speaker Market, Audio Advertising Continue To Grow

A recent survey conducted by NPR and Edison Research shows that 54 percent of the US…

5 Video Trends That Will Take 2020 Marketing To New Heights

Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an…

5 Social Media Marketing Trends To Adopt In 2020

As we enter 2020, social media will remain a critical channel for driving brand awareness and…