Auto Trader Experiments With First Contactless Car Vending Machine In UK

Auto Trader, the digital marketplace for used and new cars, debuted the UK’s first contactless car…

Mercedes-Benz Creates AR-Enabled Tennis Lessons For Guests At US Open

Mercedes-Benz is launching an interactive consumer exhibition at this year’s US Open featuring a voice-activated, augmented…

Cinema Ad Market Is The Fastest Growing Medium After Internet

Despite the rise of over-the-top (OTT) content, cinema ad market is the fastest growing medium after…

Miller Lite Launches Blockchain-Enabled Mobile Game

Miller Lite launched a mobile experience called Great Taste Trivia as part of the latest phase…

Walmart And BuzzFeed Partner To Create Shoppable Recipes On Tasty

Walmart partnered with BuzzFeed’s cooking platform, Tasty, to introduce a seamless grocery experience by making over…

OkCupid Gives Millennial Indian Daters A Voice In New 360-Degree Campaign

Dating app OkCupid has launched its first 360-degree campaign in India, called “Find My Kind,” to…

Dr Pepper Parody Television Show ‘Fansville’ Returns For College Football Season

Dr Pepper announced the return of its parody television show drama, Fansville, for the 2019-2020 college…

Marketers Lack Confidence In Adopting New Mobile Tech Features

Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according…

Mastercard Recreates Globally-Acclaimed Restaurants In Multi-Sensory, Members-Only Dining Collective

Mastercard is bringing the world’s finest dining and cocktails to its flagship restaurant experience at the…

Snickers Betting Candy Lovers Will Trade Personal Data For Chocolate Bars In Gifting Campaign

SNICKERS is launching a micro-gifting initiative called “Big Mood” to encourage fans of the candy bar…

Video And Visual Marketing Are Primary Drivers Of Sales, Study Finds

The way audiences are consuming content is ever-changing, and a new study revealed that visual content…

Brands Take A Bite Out Of Shark Week With A Tide Of Activations

Shark Week is back for its 31st year and is riding the wave of partner tie-ins…