Nina Aghadjanian

Nina Aghadjanian is a reporter for AList, where she covers brand activations and interviews marketing executives. A freelance writer, social media strategist and digital content editor, she adds humor to her clients’ content marketing, helps launch influencer and product campaigns and crafts snappy copy. She holds a B.A. in literary journalism from the University of California, Irvine.
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What DTC Brands Are Learning From The Pandemic

Last year, direct-to-consumer (DTC) ecommerce sales grew 45.5 percent, generating $111.54 billion and comprising 14 percent…

Instagram Rolls Out Ads In Shop Tab

This week in social media news, Instagram rolls out ads in Instagram Shop tab to international…

McDonald’s Names Tariq Hassan Chief Marketing Officer

This week in leadership updates, McDonald’s names Tariq Hassan chief marketing and digital customer experience for…

How Measurement Silos Distort Brand And Behavioral Lift

In a given week, 44 percent of people use multiple social media platforms. However, just 39…

McDonald’s Appoints Morgan Flatley Global Chief Marketing Officer

This week in leadership updates, McDonald’s appoints Morgan Flatley as global chief marketing officer as Alistair…

Snapchat’s New ‘Trends’ Resource Highlights Trending Topics And Keywords

This week in social media news, Snapchat releases a new ‘Trends’ resource center around popular moments…

Back To School Newsletter Ads Grew 40 Percent Year-Over-Year As In-Person Learning Resumes

In an unprecedented back-to-school season, consumers are buying more according to new LiveIntent research that shows…

Ayzenberg’s Sp[a]ce Gallery Launches First Virtual NFT Auction

Ayzenberg’s sp[a]ce gallery has launched its first-ever virtual NFT (non-fungible token) gallery. Titled “NotForThought,” the gallery’s…

MLB Appoints Karin Timpone As Executive Vice President, Chief Marketing Officer

This week in leadership updates, Major League Baseball appoints Karin Timpone as chief marketing officer, Reddit…

TikTok Launches Guide To Creative Solutions

This week in social media news, TikTok shares tips on how to get the most out…

Salesforce’s 6th Annual State Of Marketing Report Addresses Business And Marketing Recovery

Coupled with convenience, personalized messages and experiences are a top consumer demand from brands. According to…

Spotify Advertising Releases Global Trends Report

According to Spotify Advertising’s annual Global Trends Report, Gen Z is eager to leave virtual events…

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