This week’s executive shifts include the Carolina Panthers appointing a former T-Mobile exec, Halstead hiring a new CMO, ZitSticka appointing a former Tinder exec, Constellation Brands promoting their VP of digital marketing, PDQ hiring their first CMO, Meredith appointing a VP of shopper marketing, IMAX’s global CMO resigns, Paramount Pictures appointing co-presidents of marketing, BHS hires a new CMO, IPIC hiring a new chief marketing officer and Whistle appointing the former VP of marketing at Refinery29.
Carolina Panthers Appoints Former T-Mobile Exec
The NFL’s Carolina Panthers hired Meredith Starkey as their chief marketing officer. Previously, Starkey served as VP of marketing for sponsorships and events at T-Mobile. Prior to that, she served as manager of sponsorship marketing at Motorola and as an account director at Genesco Sports Enterprises.
“We are delighted to have Meredith join our leadership team,” said team president Tom Glick in a statement. “She is a proven difference maker in our industry and understands fans and how to deliver special moments, memories and experiences to continue to fuel their passion. As we strive to do more for our fans, partners and communities across the Carolinas, Meredith’s command of the fundamentals and drive to innovate will help us get it right.”
Halstead Appoints New Chief Marketing Officer
Halstead Real Estate hired Matthew Leone as their chief brand and marketing officer. In this role, Leone will oversee marketing and further expand the firm’s brand activities. Previously, Leone worked as senior vice president of digital marketing and CMO at Terra Holdings, a parent company of Halstead.
ZitSticka Hires Former Tinder Exec
The new DTC acne brand ZitSticka has appointed Josh Metz as the company’s CMO. Prior to joining ZitSticka, Metz served as director of marketing at Tinder and brand manager at Tinder Australia. The company just launched with its hero product, the KILLA, a penetrative acne patch.
Constellation Brands Promotes VP of Marketing
Constellation Brands Inc.—an international producer of beer, wine and spirits—promoted Karena Breslin to senior vice president of digital and media. In her new role, Breslin will lead media, e-commerce, digital marketing and marketing technology teams. She began her career with Constellation as director of digital marketing for wine and spirits and in 2013 was promoted to VP of digital marketing.
PDQ Appoints Thier First Chief Marketing Officer
PDQ Restaurants appointed Frank Rappa as the company’s CMO. Prior to joining PDQ, Rappa served as senior director of retail for Equinox and international VP for Armani Exchange. He most recently ran his own consulting firm.
“Frank has a proven track record of developing brands and people,” Nick Reader, PDQ CEO and co-founder said in a statement. “His leadership skills and forward-thinking approach to marketing [are] a big reason why we are so thrilled to have him join our team.”
Meredith Corporation Hires VP of Shopper Marketing
Meredith Corporation, a media and marketing services company, has hired Carol Campbell as vice president of shopper marketing. In this newly created role, Campbell will harness and accelerate shopper marketing capabilities for their magazine brands. Previously, she worked as an executive director of sales development at Hearst and CRO of PGOA Media.
SunExpress Appoints A New CMO
SunExpress, a Turkish airline, has appointed Kerstin Lomb as their Chief Marketing Officer. She will oversee brand, marketing and corporate communications for the airline. Before joining the team, Lomb served as senior advisor at Amadeus IT Group and also worked as a partner and managing director at Accenture.
IMAX Chief Marketing Officer Resigns
IMAX announced their global chief marketing officer JL Pomeroy left her position. She was in the position for two years and during that time led the brand’s creative, strategic positioning, immersive content and integrated marketing efforts. Prior to that, Pomeroy worked at her own agency the Jumpline Group. She also served as the VP of sales and marketing for Cartier.
SunLife Promotes VP of Marketing To CMO
SunLife Financial Canada has promoted Samantha O’Neill to the newly created role of vice-president and chief marketing officer for Canada. Previously, she served as VP of marketing and client experience at the company. Prior to that, she worked at LoyaltyOne as VP of analytics and insights.
Paramount Pictures Appoints Two Co-Presidents of Marketing, Distribution
Paramount Pictures appointed Marc Weinstock and promoted Mary Daily to be co-presidents of worldwide marketing and distribution. They’ll both report to Paramount Pictures chairman and CEO Jim Gianopulos.
Previously, Weinstock served as president of Annapurna Pictures. Daily joined Paramount in 2017 after six years at 20th Century Fox’s president and chief marketing officer.
BHS Hires New Chief Marketing Officer
Brown Harris Stevens (BHS) has appointed Pablo Marvel as their new CMO. He will oversee their marketing strategy in New York City, the Hamptons, Miami and Palm Beach. Prior to joining BHS, Marvel co-founded Nova Concepts, a creative agency.
Foxtel’s Director of Marketing Sports Resigns After Six Months
Foxtel’s Adam Ballesty, director of marketing sports, has left his position after six months. He joined Foxtel in September and managed the marketing, brand, design and publicity team at Foxsports and led the sports marketing at Foxtel. This comes after Foxtel’s CMO Andy Lark left in October after only being in the position for nine months. Previously, Ballesty served as marketing and innovation director at Diageo.
IPIC Entertainment Appoints New CMO
IPIC Entertainment has hired Carla D’Alessandro as the company’s new chief marketing officer. She will lead and oversee all their marketing efforts across all their brand portfolio. Previously, D’Alessandro served as SVP and managing director of account services at Zimmerman Advertising.
“We are thrilled to have Carla join the IPIC family and build a world-class performance marketing team. Her experience in direct and member-specific marketing will help continue to build on the foundation of our IPIC ACCESS Membership Program and offer an unparalleled guest experience,” states Hamid Hashemi, founder and CEO of IPIC Entertainment in a press release.
Whistle Hires Former Refinery29 Exec
Whistle, an original programming and sports platform, has appointed Alison Meyer as their VP of marketing. It comes after the company’s expansion into original entertainment with the acquisition of New Form. Prior to joining Whistle, Meyer worked as VP of marketing solutions and client services at Refinery29.
Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, February 22. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at firstname.lastname@example.org.
|Chief Marketing Officer||eBay||London, UK|
|Chief Marketing Officer||Moog Music Group||Asheville, NC|
|Vice President, Marketing Strategy||Saks Fifth Avenue||New York, NY|
|VP, Brand Marketing||Carl’s Jr.||Franklin, TN|
|Head of Marketing||Uber||London, UK|
|VP Marketing Analytics||DISNEY||New York, NY|
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