Technology

Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns

Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?…

DTC Brands See Higher Click-Through On Mobile Versus Desktop, Study Finds

Email marketing platform LiveIntent analyzed ad campaigns from a number of the world’s leading direct-to-consumer (DTC)…

Auto Trader Experiments With First Contactless Car Vending Machine In UK

Auto Trader, the digital marketplace for used and new cars, debuted the UK’s first contactless car…

Marketing In The Digital Age: How To Close The Leadership Gap

Originally published at AW360. Marketing has always been both a left-brain and right-brain discipline. From a left-brain…

Mobile Plays Major Role In Back-To-School Purchase Decisions, Study Finds

For consumers preparing for back-to-school season, smartphones play a number of important roles in the process…

Holler’s Branded Stickers Generate Millions Of Views For Snickers

Snickers reaps the sweet fruit of its first sticker messaging campaign, launched in partnership with messaging…

Kmart Australia Launches AR Campaign, Taps Country’s Growing Interest In Tech

Kmart Australia launched a mobile augmented reality (AR) ad campaign that lets consumers see its furniture…

AI-Powered Machines Will Now Write Marketing Copy At JPMorgan Chase

Chase announced a five-year deal with artificial intelligence (AI) leader Persado to power its creative marketing…

Will We Miss Instagram Likes When They’re Gone? One Expert Thinks Better Campaign Measurement Lies Ahead

As Instagram rolled out a test to “Hide Likes” across Canada, Japan, Italy, Ireland, Brazil, New…

TIME Magazine Puts Sponsored Content On Moon Landing Issue Cover; Launches AR-VR App

TIME Magazine launched an app combining augmented reality (AR) and virtual reality (VR), called Time Immersive…

Wendy’s Brings Baconfest To Twitch

With a knack for inserting itself in some of the most unexpected corners of pop culture,…

Chatbots Gain Traction But Trust Is Low, Study Finds

It’s no surprise that consumers crave a highly personalized shopping experience, want the highest caliber of…

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