Technology

Philadelphia Launches Holiday Campaign With First-Ever “Double Diptector”

Philadelphia Cream Cheese launched a holiday advertising campaign that leads with a new spot highlighting the…

Dara Treseder On Her New Role As Carbon’s CMO

Dara Treseder knows a thing or two about marketing technology. The former CMO of GE Ventures…

Networks, Consumers Benefit From Roku’s First-Ever Stream-a-thon

Roku announced the company is launching its first-ever ‘Stream-a-thon’ from December 26 to January 1, allowing…

YouTube Announces 2018’s Top TrueView For Action Ads

Grammarly, Monday.com and League of Legends made YouTube’s top 10 True View for Action ads in…

Lyft Launches L-Less OOH Campaign; Aims To Help New Yorkers During L Train Closure

Lyft is jumping in to help out Brooklyn train riders. In April, the L Train is…

Gaining Actionable Understanding of Your Brand’s Personality

By J. Galen Buckwalter, Ph.D., Chief Scientific Advisor, Soulmates.AI and CEO of psyML.co Everyone responsible for…

Digital Data Assets Surpass Traditional Data For First Time, IAB Report Says

According to IAB’s State of Data 2018 report, for the first time in history marketers are…

Report: Most Consumers View AR Ads Favorably, Share With Friends

Augmented reality (AR) is a bustling new landscape for audience engagement and a majority of users…

Burger King Just Used Geofencing As A Defensive Marketing Tactic

Burger King is offering Whopper sandwiches for a penny, but consumers have to get near a…

IAB Opens Beta Testing For Mobile Version Of Ads.txt Anti-Fraud Tool

The IAB Technology Laboratory has released app-ads.txt, a mobile extension of its fraud prevention tool, for…

Niantic Partners With UNWTO To Encourage Sustainable Tourism

Niantic has partnered with the United Nations World Tourism Organization (UNWTO) to promote responsible tourism with…

Lyft, Uber Announce Competing Loyalty Programs As Both Companies Prepare For IPOs

Uber and Lyft announced their customer reward programs last week—two days apart. The competition for consumers…