Technology

Leveraging Technology During A Crisis

We’re all cooped up, but humans are still desiring to go outside and explore. Introducing virtual…

Digital Advertising In The Age Of Coronavirus

The global spread of COVID-19 is shaping up to be a crisis like no other. Through…

Monthly US Podcast Listeners Exceeds 100 Million

The number of monthly podcast listeners grew 16 percent year-over-year to 100 million (104 million) consumers…

What Marketers Need To Know About Earned Media Value

The industry standard for measuring earned media value (EMV), Ayzenberg Group’s Social Index released its Q4…

Home Depot Sees Payoff From Mobile, Digital Marketing Efforts

Home Depot’s mobile marketing efforts appear to be paying off. Crediting growth to its 2019 holiday…

Integrating AR And VR Into Business And Marketing

This week in Extended Reality (XR) we saw AR integration coming to Chrome and a company…

Extended Reality Becomes The Norm At Sundance

This week in Extended Reality (XR) news we see an increase in demand for augmented reality…

Report: The Behavioral Trends Of Mobile Gamers

Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than…

Streaming Accounts For 19% Of Consumers’ Television Viewing

Consumers spent nearly 19 percent of their television time during Q4 2019 streaming content, according to…

Voice Shopping Via Smart Speaker Is Growing Slower Than Expected

The number of US consumers warming to the idea of shopping via smart speakers is smaller…

Doritos Hopes Fans Join Super Bowl Dance Challenge Via AI App

Doritos is giving fans a chance to create videos inspired by its Super Bowl campaign via…

Augmenting In-Person Experiences With Virtual Reality

This week in Mixed Reality (XR) news brings higher engagement opportunities for in-person activities, VR tourism…