Technology

Coca-Cola Partners With BeApp To Launch 60-Day Live-Streamed Concert Series

Coca-Cola has partnered with a new live music streaming platform called BeApp to launch Coke Studio…

SONIC App Sees Significant Lift In Downloads With RCS Pilot

SONIC Drive-In saw five times more app downloads with rich communication services (RCS) than with previous…

Events Take The Virtual Stage

In the past weeks we’ve seen event after event get cancelled, but that doesn’t mean the…

The NBA, Microsoft Team Up To Create AI-Enabled Streaming Service

The NBA and Microsoft inked a multiyear deal to create a new artificial intelligence-enabled streaming service…

Nearly Two-Thirds Of App Categories See Revenue Boost Worldwide

Nearly two-thirds (65 percent) of app verticals saw an increase in revenue worldwide during the first…

Acquisitions, Funding And Transitioning To VR

This week we saw Apple showing interest in NextVR, Strivr receiving a $30M series B funding,…

Leveraging Technology During A Crisis

We’re all cooped up, but humans are still desiring to go outside and explore. Introducing virtual…

Digital Advertising In The Age Of Coronavirus

The global spread of COVID-19 is shaping up to be a crisis like no other. Through…

Monthly US Podcast Listeners Exceeds 100 Million

The number of monthly podcast listeners grew 16 percent year-over-year to 100 million (104 million) consumers…

What Marketers Need To Know About Earned Media Value

The industry standard for measuring earned media value (EMV), Ayzenberg Group’s Social Index released its Q4…

Home Depot Sees Payoff From Mobile, Digital Marketing Efforts

Home Depot’s mobile marketing efforts appear to be paying off. Crediting growth to its 2019 holiday…

Integrating AR And VR Into Business And Marketing

This week in Extended Reality (XR) we saw AR integration coming to Chrome and a company…