Technology

Mobile Ad Spend To Reach $240 Billion In 2020

Mobile consumer spend will exceed $380 billion and advertisers will invest over $240 billion in ad…

Customer Experience With Jennifer Chase From SAS

During the 188th episode of “Marketing Today,” I interview Jennifer Chase, senior vice president of global…

Microsoft Bing Evangelist Christi Olson On Accessibility, Search And Voice

During the 187th episode of “Marketing Today,” I interview Christi Olson, head of evangelism for Bing…

As Doubt Continues To Be Cast On VR, New Devices Come To Market

From gaming, live concerts and sports, promotions and education, there’s no denying the appetite to use…

Digital Advertising Alliance Introduces CCPA Tools For Publishers, Brands, Agencies

As the “Judgement Day” of the California Consumer Privacy Act (CCPA) approaches, the Digital Advertising Alliance…

J.C. Penney’s AR-Enabled Campaign Lets Brides-To-Be Virtually Try On Rings

J.C. Penney is launching an augmented reality-enabled mobile ad campaign that lets brides-to-be virtually try on…

The Data Anomaly Effect: Finding Errors and Opportunities In Data Haystacks

Originally published at AW360. Anyone who has ever forgotten where they left their car at an airport…

What’s Working Right Now In AR Marketing

Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will…

Paid Search Becomes Mobile-First Experience

More than 70 percent of all paid search impressions and clicks were on mobile devices in…

Virtual Reality Marketing In The Time Of Oculus Quest

In 2015 through 2017, virtual reality (VR) campaigns were a hot trend that brands were experimenting…

Brands Report Need For Additional Data Skills, Budget In Martech Strategies

Globally, 68 percent of brands have an increased need for data skills when it comes to…

US Consumers Want More Control Over Personal Data, Don’t Understand How It’s Being Used

Nearly half of US consumers feel they have little to no control of their personal data,…