Technology

New Report: Most CMOs See Value, But Not A Game Plan For AI

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready…

Three Ways Brand Marketers Can Optimize The Value Of AI And ML Tools

A recent survey by Sprout Social found that 71 percent of marketers have begun to integrate…

Back To The Future: How Marketers Can Embrace “Phygital” Customer Engagement

A recent Newzoo report reveals that consumers spend more leisure time in digital spaces than in…

Earned Media Value 101: Revisiting A Powerful Consumer Engagement Tool

Advertising is evolving as consumers change the way they interact with content. Today, influencers and user-generated…

Square: New Black And Latino Retail Startups Face Unique Challenges And Opportunities

According to Square’s CMO, Lauren Weinberg, the company wants to help level the playing field for…

The Metaverse And Money: How Brands Are Driving Investors’ Virtual Habit

The metaverse is more than Meta; It’s an amalgamation of all the technologies and tools that…

Cordless And Connected: 65% Of Gen Z Are Cord Cutters As Streaming Soars

According to recent reports by Tubi and Samba TV, most Americans are not only cord-cutters; they’re…

CES: Brands Showcase Emergent Tech That Amplifies Convenience And Inclusivity

CES 2023 will feature more than 2,200 exhibitors this year; some of the world’s most recognizable…

Snap Leans Into AR Brand Experiences: Q&A With Snap Canada GM Matt McGowan

Back in 2011, Snapchat was brand new and augmented reality was just beginning to generate buzz…

Why Embedded Finance Could Transform Social Commerce

With over 4 billion views of videos under the hashtag #TikTokMadeMeBuyIt, the potential for social media…

Brands And Social Ecommerce Face Uncertainty As UK Sets Sights On “Critical Third Parties”

A new UK Bill proposes potentially far-reaching powers over the tech companies driving the social eCommerce…

Cannes Lions Awards Microsoft As 2021 Creative Marketer Of The Year

The Cannes Lions International Festival of Creativity has named Microsoft its 2021 Creative Marketer of the…