Technology

Report: App Fraud Increases Alongside Mobile Consumption

Mobile app brand safety violations have grown 194 percent YoY alongside of increased mobile users and…

Mary Meeker’s 2019 Trend Report: The State Of Ecommerce, Ad Spend And Digital

Mary Meeker and Kleiner Perkins released their annual internet trends report exploring insights into the state…

Schick Intuition, Hello Kitty Launch Shoppable Mural in NYC

Schick and Sanrio’s Hello Kitty brand have erected a mural in NYC that grants exclusive access…

Apple’s Accessibility Feature ‘Voice Control’ Launches With New Narrative Spots

At its annual Worldwide Developers Conference, Apple launched a new feature called “Voice Control” with a…

Forrester: Marketers Not Taking Full Advantage Of AI

A new study conducted by Albert and Forrester surveyed 156 decision-making marketers to examine their martech purchase…

Driven By Video And Mobile, US Digital Ad Revenue Exceeded $100B In 2018

Digital advertising revenues reached a historic high of $107.5 billion in the US last year, according…

Nielsen: OOH News Audiences Tend To Be Affluent, Well-Educated

During election time, out of home (OOH) news viewers tend to be in their 30s, affluent…

Verizon’s Yahoo-Centric NewFronts Presentation Leans On Tech, Original Content

Verizon Media hosted its 2019 NewFronts presentation for advertisers on Tuesday that leaned heavily on original…

Spotify Targets Auto Advertisers With Oracle Data Cloud Partnership

Spotify has announced a collaborating with Oracle Data Cloud that will offer custom audience building tools…

Q1 Spend Trends In Latest Digital Marketing Spending Report

Paid search spending slowed for the fifth straight quarter ending Q1 2019, while organic and social…

Mobile App Fraud Increases YoY As Marketers Pour Ad Dollars Into The Platform

Mobile app fraud continues to rise as advertisers pour billions of ad spend into the platform.…

Breaker Seeks Artists, Audiences To Partake In Blockchain Entertainment

Blockchain entertainment company Breaker has spent the last several years building a platform “by artists for…

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