Technology

MWC19: Interview With GSMA Program Director Andrew Parker 

Technologists and mobile marketers the world over are preparing to descend on Barcelona for this year’s…

New ‘Amazon Moments’ Offer In-App Rewards To Help Avoid Churn

People love to be rewarded, it’s human nature. Research, conducted by Dr. Robert Cialdini and described…

DMPs, CDPs, DSPs And The Ecosystem Of Customer Data

Marketers want to genuinely know their audience—this is obvious. And using data is vital for brands…

Report: Appearing Next To Competitors Deemed Most Threatening To Brand Safety

In 2017, brand safety was a big issue among marketers. Brands like Verizon appeared next YouTube…

Domino’s Uses AI To Reward Points For Photographing Any Pizza

Domino’s is now giving pizza fans points for any pizza they purchase—even if it’s from a…

Ad Block Survey Shows Marketers, Consumers Frustrations

A new study by Visual Objects finds that a growing number of consumers are downloading ad blockers much…

Gartner’s ‘Predicts 2019’; Anticipates Major Changes By 2022

In a world that’s changing quickly due to shifts in technology and consumer behavior, it can…

SuperData Releases Year In Review; Predictions For 2019

SuperData published its 2018 year in review report on digital games and interactive media. This year in…

App Annie’s ‘State Of Mobile’ Covers Mobile Marketing; Predictions For 2019

App Annie—app analytics and market data platform—released the state of mobile 2019 report. It analyzes how…

Marketing Automation Survey Reveals Need For Experts

Many marketers need to find ways to close the loop and plenty still need skilled talent…

Expert Predictions On The State Of VR And Marketing In 2019

If your entire understanding of virtual reality and augmented marketing came from science fiction films, you’d…

Holding Companies Target MarTech; Spent $33 Billion On M&A In 2018

Consulting firm R3 Worldwide released its December M&A global league table, showing that holding groups are spending substantial…