Technology

Mobile App Fraud Increases YoY As Marketers Pour Ad Dollars Into The Platform

Mobile app fraud continues to rise as advertisers pour billions of ad spend into the platform.…

Breaker Seeks Artists, Audiences To Partake In Blockchain Entertainment

Blockchain entertainment company Breaker has spent the last several years building a platform “by artists for…

Puma AR App Hypes LQD Cell Sneakers With Camera Effects, Games

Puma is promoting its new LQD Cell Open Air sneaker in augmented reality (AR) with a…

ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws

Privacy for America is a new coalition founded by trade organizations 4A’s, ANA, IAB and NAI…

Branded AR/VR Success Greatly Hindered By Discoverability

Immersive augmented reality (AR) or virtual reality (VR) content can deepen consumers’ connections with brands but…

Lab Cave Introduces Mediator Tool For App Publishers

Mobile growth company Lab Cave (Tap Knights, Dream Hospital) launched a Mediation tool for app developers…

SuperData: Mobile AR Will Fetch $3.4B In 2019, Opportunity Looms For Brands

Branded mobile AR apps should offer utility and delight if they are to reach consumers in…

Marketing Innovation Is Being Driven By Just A Few Global CMOs

The top 17 percent of global marketing leaders are driving innovation by adopting an agile, “living…

Ericsson’s Helena Norrman: “Trust Is Becoming A More Valuable Currency”

Helena Norrman is the chief marketing officer at Ericsson, she’s been with the brand for 12…

Comcast Leans Into Subsidiary Ad Offerings As Cord-Cutting Pressure Intensifies

Comcast Corp. is putting all those recent business acquisitions to good use by ramping up its…

Live Multiplayer Games Drove 2018 Mobile Revenues, Per App Annie

Games might have been a minority among app downloads for 2018, but they accounted for nearly…

IAB: Cross-Channel Efforts Top Budget Priority In 2019

Marketers, publishers, marketing service providers and technology developers plan to spend more on data this year,…