Technology

Home Depot Sees Payoff From Mobile, Digital Marketing Efforts

Home Depot’s mobile marketing efforts appear to be paying off. Crediting growth to its 2019 holiday…

Integrating AR And VR Into Business And Marketing

This week in Extended Reality (XR) we saw AR integration coming to Chrome and a company…

Extended Reality Becomes The Norm At Sundance

This week in Extended Reality (XR) news we see an increase in demand for augmented reality…

Report: The Behavioral Trends Of Mobile Gamers

Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than…

Streaming Accounts For 19% Of Consumers’ Television Viewing

Consumers spent nearly 19 percent of their television time during Q4 2019 streaming content, according to…

Voice Shopping Via Smart Speaker Is Growing Slower Than Expected

The number of US consumers warming to the idea of shopping via smart speakers is smaller…

Doritos Hopes Fans Join Super Bowl Dance Challenge Via AI App

Doritos is giving fans a chance to create videos inspired by its Super Bowl campaign via…

Augmenting In-Person Experiences With Virtual Reality

This week in Mixed Reality (XR) news brings higher engagement opportunities for in-person activities, VR tourism…

Panera’s AR Campaign Drives 34,000 Store Visits

Panera has become one of the earliest adopters of augmented reality (AR) in the fast casual…

Virtual And Mixed Reality Dominate CES As Consumer Adoption Of Tech Goes Mainstream

2020 is looking like the year where virtual reality moves beyond the early adopter phase and…

Mobile Ad Spend To Reach $240 Billion In 2020

Mobile consumer spend will exceed $380 billion and advertisers will invest over $240 billion in ad…

Mastercard Woos Digital-First Consumers With New AR App

Mastercard plans to release a new app that will allow cardholders to access their rewards via…