Technology

Digital Advertising Alliance Introduces CCPA Tools For Publishers, Brands, Agencies

As the “Judgement Day” of the California Consumer Privacy Act (CCPA) approaches, the Digital Advertising Alliance…

J.C. Penney’s AR-Enabled Campaign Lets Brides-To-Be Virtually Try On Rings

J.C. Penney is launching an augmented reality-enabled mobile ad campaign that lets brides-to-be virtually try on…

The Data Anomaly Effect: Finding Errors and Opportunities In Data Haystacks

Originally published at AW360. Anyone who has ever forgotten where they left their car at an airport…

What’s Working Right Now In AR Marketing

Back in March, eMarketer estimated that in 2019, as many as 68.7 million US customers will…

Paid Search Becomes Mobile-First Experience

More than 70 percent of all paid search impressions and clicks were on mobile devices in…

Virtual Reality Marketing In The Time Of Oculus Quest

In 2015 through 2017, virtual reality (VR) campaigns were a hot trend that brands were experimenting…

US Consumers Want More Control Over Personal Data, Don’t Understand How It’s Being Used

Nearly half of US consumers feel they have little to no control of their personal data,…

Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns

Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?…

DTC Brands See Higher Click-Through On Mobile Versus Desktop, Study Finds

Email marketing platform LiveIntent analyzed ad campaigns from a number of the world’s leading direct-to-consumer (DTC)…

Auto Trader Experiments With First Contactless Car Vending Machine In UK

Auto Trader, the digital marketplace for used and new cars, debuted the UK’s first contactless car…

Marketing In The Digital Age: How To Close The Leadership Gap

Originally published at AW360. Marketing has always been both a left-brain and right-brain discipline. From a left-brain…

Mobile Plays Major Role In Back-To-School Purchase Decisions, Study Finds

For consumers preparing for back-to-school season, smartphones play a number of important roles in the process…

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