Technology

Standard Media Index Makes Deal With Nielsen To Extend TV Data Offerings

Standard Media Index (SMI) has joined forces with Nielsen to provide additional insight into the national…

Emotional Spikes In Branded Films Create Long-Term Memories, Study Finds

Understanding how the human brain forms long-term memories could hold the key to branded content recall,…

Consumers Welcome AI But Still Want Emotional Support, Study Says

Implementing AI like chatbots has allowed brands to meet the impulsive needs of today’s young consumers.…

Advertising Week: Anheuser Busch InBev Shares Its Blockchain Experience

During Advertising Week New York, blockchain was one of many hot topics that attracted marketers to…

Advertising Week: Adtech and Martech Are Coming Together At Last

Merging adtech and martech is a hot topic at Advertising Week New York 2018 as brands…

Sony Partnership Lets Viewers Shop Directly From Smart TVs

Sony smart TV viewers can now use their remote control, mobile device or voice commands to…

Nielsen: OTT Subscriptions Driven By Familiar Content, Specific Shows

Nielsen has released its quarterly MediaTech Trender survey that tracks consumer perceptions of emerging devices and…

Report: PlayStation Tops Online/Offline Sentiment For Consumer Electronics

Engagement Labs has released its TotalSocial ranking of consumer electronics brands for 2018, revealing that PlayStation…

Soulmates.AI Releases Latest a.EMVI Monthly Report

Soulmates.AI proudly announces its latest a.EMVI (Earned Media Value Index) Monthly Report to help brands, agencies…

Kayak Launches AR Bag Measurement Tool To Ease Travel Anxiety

Kayak is using augmented reality to help travelers measure their luggage. The new bag measurement tool…

Casual Connect Asia 2018 Coming To The Greater Bay Area, Shenzhen, China This November

Casual Connect Asia 2018 Location: OCT Creative Exhibition Center (OCT Design Museum) Date: Nov. 12-14, 2018…

Report: Marketers, Agencies Disagree On Media Buy Priorities

ID Comms has released its 2018 Global Media Trading Report—the seventh and final study as wave…

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