Matthew Downes

Matthew is the Associate Director of Audience Development for AList. He joined a.network in 2012 where he tackled all facets of social media from strategic ideation, community management, social production and client relations.
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A Story In Three Acts

We’ve selected a rosé to match your creative persona with the expert help of our friends…

MGM Hires Ex-Netflix For CMO; Fox Marketing Layoffs

This week’s executive shifts include MGM hiring a chief marketing officer, Fox laying off veteran marketers…

SXSW 2019: Should Brands Use Memes? It’s Debatable

Should brands enter into the increasingly weird space of internet and meme culture for marketing purposes?…

SXSW 2019: These Brands Aren’t Political: They’re Doing What Their Consumers Expect

There’s no doubt that consumers are asking more and more from brands. But it’s not accurate…

SXSW 2019: Brands Discuss The Importance Of Sound In An Age Of Voice Search

With comScore predicting that voice search on the web will be 50 percent of all searches…

SXSW 2019: Brands Discuss The Importance Of Marketing To Women

At ‘Women are Building the Brands We’ve Always Wanted,’ panelists gave their perspectives on why consumer…

SXSW 2019: Macy’s Plan To Compete With Amazon Is To Treat Their Employees Like Influencers

Shoppable content is driving sales and innovation for Macy’s, with the legacy brand leveraging their own…

At #SXSW, Diversity Starts At The Top

For marketers, it’s not enough to meet consumers with purpose and inclusivity-driven marketing initiatives: the work…

At MWC19, Brands Discuss Staying Relevant In A Digital Era

MWC 2019 was awash with conversations about connectivity, the future of the connected computing world and…

12 Dank Marketing Memes That Illustrate 2018

We’re closing out 2018 with 12 dank marketing memes, specially curated for the unique tastes of…

Disney’s TV Ad Revenues Offset Viewer Declines During Q3 Earnings

Disney reported a total revenue growth of seven percent to $15.23 billion in its third-quarter earnings.…

The 2018 D.I.C.E. Summit And D.I.C.E. Awards Come To Las Vegas In February

The Academy of Interactive Arts & Sciences’ 2018 D.I.C.E. Summit (#DICE18) and D.I.C.E. Awards (#DICEAwards) will…

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