We’re rounding up the latest marketing insights from the week of August 3rd.
Kroger Precision Marketing and Meredith Corp. are offering a new integrated media service providing consumer packaged goods brands with closed-loop sales data, custom reports and shoppable display ad units.
Why it matters: Expanding upon the targeting capabilities of Meredith’s proprietary shoppable display and recipe units, the service will enable participating CPG brands to measure the impact of their campaigns on sales.
Harvard Business Review
Your reason for forgoing sufficient sleep might seem logical, but sleep loss hinders cognitive capacity by degrading alertness and attention.
Why it matters: Investing in proper sleep, nutrition, exercise and play yields the self-control necessary to practice empathic listening and the energy to be fully present.
A survey from IAB and Accenture Interactive found 69 percent of brands have either partially or completely moved programmatic buying of display, video and/or connected television (CTV) in-house.
Why it matters: Brands are inclined to in-house programmatic following increasing data privacy regulations and the imminent demise of cookies.
New York Times best-selling author Simon Sinek suggests leaders in the age of COVID-19 should consider the wellbeing of human beings before considering their performance and results.
Why it matters: Brands thriving in the pandemic are those that have put their customers, not profits, at the center of the equation, says Sinek.
Grocery apps have become the full store experience for many shoppers during lockdowns, inspiring retailers to create a unified omnichannel experience for customers.
Why it matters: In April, the Walmart Grocery app’s average daily downloads ballooned 460 percent compared to January, according to App Annie data. Similarly, Target, which expanded same-day grocery pickup to over 1,000 stores in 47 states, saw a 98 percent surge in daily downloads of its app.