5 Social Media Marketing Trends To Adopt In 2020

As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.

1. The Rise of the TikTok Influencer

This year, TikTok outperformed all social media platforms. Recent data from Sensor Tower showed that TikTok hit 1.5 billion downloads across iOS and Android. Users in India accounted for 31 percent of the app’s downloads, followed by 11.5 percent in China and 8.2 percent in the US. TikTok even outranked Instagram and Facebook, which indicates that Gen Z have found a new playground. This has opened the door to a new generation of influencers on the nascent platform. Though consider this an early adopter phase, as TikTok’s ad platform is still being developed.

“Similar to those who were on Vine, TikTok stars are creative and collaborate to create short-form video content. With TikTok, influencers can become popular instantly with their integration of challenges. The most popular example to date is the success of Lil Nas X and Old Town Road. Expect to see more of this especially as more brands are embracing TikTok as a platform to engage users,” freelance marketing consultant and the author of “Oh Snap! You Can Use Snapchat For Business,” Kate Talbot tells us.

2. Purpose-Driven Content

Brands hyper-focused on targeting younger audiences will find they need to take a stand on important social issues in marketing as well as create purpose-driven social content and activations. 

A survey by Crowd DNA found that 68 percent of Gen Z consumers expect brands to contribute to society, and 61 percent are willing to pay more for products that are ethically produced.

“In 2020 we’ll see a lot more political awareness in social media. With the election, no matter the platform, people will be using social media to highlight issues in the world. We saw this year, many Gen Z’ers use TikTok to bring awareness in creative ways to highlight the water crisis in Flint Michigan or global climate change. However, all the social platforms will be on top of their game to combat fake news and any interference. When you scroll down your feed, it’ll be a mixture of fun memes intertwined with political jokes and messages,” Talbot explains.

“Woke culture” in beauty and fashion is also on the rise, and as Talbot notes, brands like Victoria’s Secret that haven’t shifted their mindset are already on their way out. Companies that think about their consumer first, and how they fit into the diverse beauty narrative will emerge and grow.

3. Video Storytelling

Marketers who use video, on average, grow revenue 49 percent faster than non-video users, and social media is arguably the fastest way to utilize this advantage. PR and influencer marketing strategist working with technology, fashion and beauty brands, Jocelyn Johnson believes video in various forms will gain budget and more focus. From short-form ephemeral videos for Instagram Stories and Snapchat to longer format YouTube videos, she notes, all forms will continue to grow as platforms such as Snapchat extend the length of ads from six seconds up to three minutes. A Cisco study echoes Johnson’s prediction as it found that by 2022, 82 percent of all online content will be video content.

According to Talbot, three areas of video in social media marketing that have the potential to grow in 2020 are: IGTV, LinkedIn Live and Snapchat Discover. Instagram gives IGTV a lot of visibility on the app, and the platform wants the feature to grow with a focus on long-form video storytelling. This is Instagram’s way of competing with YouTube and they’re going all in. 

Talbot says that LinkedIn has become a strong social media network in the past few years, giving creators a place to shine. Although only a small amount of creators have access to the Live feature, everyone in their network gets a notification, making it a valuable tool. Many creators have their own shows that speak to their audiences’ business needs and are interactive in real-time. 

Discover on Snapchat is a prime example of brands and media working together on social media to create digestible content and entertainment for the next generation consumers, Talbot says. Snapchat doubling down on this feature and finding more influencers and celebrities to be part of the program will be influential for the future of branded content on social media. 

The bottom line: Video wins across all of the algorithms. For every channel, video is a huge driver of impressions. Quick videos that include subtitles are a great way to educate, inspire and inform your audience.

4. Nano-Influencers

Due to the rising costs associated with influencer fraud, marketers will have more reason to leverage smaller, more influential figures such as nano-influencers, those with 10,000 or less followers. A recent study found that these alternatives to mega influencers have an engagement rate of 7.2 percent on Instagram compared to influencers with over 10,000 followers who have just a 1.1 percent engagement rate on Instagram.

On the disappearance of likes and organic influencers, Talbot says, “There will be a shift into having real influencers, no bots or fake followers, that share insights that can make an impact on a company. Instagram will still lead the pack for influencer marketing. With disappearing likes, there will be a shift where more content will be created. Because users can still see their likes and influencers can work with agencies and platforms to share data, Instagram influencer marketing will rise, and as predicted last year, nano-influencers will continue to hold power. Us regulars will have access to nano-influencer influencer platforms like Heartbeat and RewardStyle where we can share out favorite products to our niche audiences.”

5. Augmented Reality (AR) and Virtual Reality (VR) Social Commerce

AR-enabled ads will generate nearly $13 billion dollars a year by 2022, and the number of global mobile AR users is expected to reach 2.5 billion by 2023. Even more marketers then will call on AR and VR to enhance their in-app shopping experiences.

“Marketers and brands will get creative with applications of technology such as AR. The beauty category has seen lots of makeup try-ons, but brands such as Dior have had a lot of fun with it. In the spring, the brand launched a Kaleidoscope filter to support its spring collection, and now they’ve gone to the next level with the launch of the 2020 Holiday Makeup with an Instagram face filter that emanates gemstones and fireworks from the Instagram user’s face,” Johnson says.

In October, YouTube globally launched an AR-enabled beauty try-on feature in beta via its masthead and discovery video ads. NARS was one of the first brands to incorporate the AR feature, and in doing so, has reached over 20 million people in the US, UK, Canada and Australia.

Ahead of Black Friday this year, Kohl’s also debuted its first AR experience on Snapchat, a virtual store where users could purchase real products via shoppable links. The virtual store was “open” for a limited time, from November 7-10.

In March, Instagram announced that users would be able to shop and check out within the app. Now the platform is testing an AR try-on shopping feature with select brands such as Ray-Ban and MAC Cosmetics.

Ayzenberg Group, Spotify Launch Holiday Initiative Supporting Women In Tech

(Editor’s note: AList is published by a.network.)

While advancements in STEM (science, technology, engineering and mathematics) diversity is growing, gender equality in the field is stagnant. Averaged across regions, women accounted for less than a third of those employed in scientific research and development across the world in 2015. Women make up half of the total US college-education workforce but account for only 28 percent of the science and engineering workforce.

To celebrate and amplify the voices that still need to be heard in STEM, Ayzenberg Group, a full-service advertising agency that is part of a.network, partnered with Spotify to launch Grooves for Good (G4G), a platform where engagement equals impact. That’s based on the acknowledgment that a better representation of women in STEM begins with education.

Helping launch the initiative, the first “Box Set” is a compilation of holiday playlists for every occasion of the season, including “martini & mistletoe,” “wrap music” and “crying in my eggnog.” G4G fuses creativity and technology for a collaboration that has the power to pay it forward. All season long, each time a user follows a playlist, it will trigger a donation to Girls Who Code. 

“We partner with She Can STEM throughout the year as we share their passion for championing diversity in STEM professions. Girls Who Code is one of their organizations, and so in addition to raising awareness of current diversity gaps, we’re able to make a donation to sponsor participants of their Summer Immersion Program,” said Danielle Simon, VP, head of strategy and marketing science at Ayzenberg Group.

In August, Girls Who Code surveyed over 1,000 college-aged women within its network and found that nearly half have either had a negative experience applying for a job in tech or know a woman who has. In the US today, women account for less than 20 percent of all graduates with computer science degrees and less than 25 percent of the computing workforce. That’s why in September, Girls Who Code announced it has plans to expand to 10,000 clubs across the US, nearly doubling its existing clubs presence. 

“When we reached out to Spotify to talk to them about setting up the platform, we learned that we were the first company or brand to make playlist engagement equal an action or donation. That’s when we realized that Grooves for Good had the potential to engage a much larger community and become a CSR fundraising platform,” Simon added.

Ayzenberg Group is treating the initial launch of G4G as a soft beta while they optimize the user experience, tweak how to best share playlists and provide the community turnkey ways to share. In parallel, Ayzenberg Group is reaching out to influencers, artists, brands and organizations with a shared passion for the mission.

Coca-Cola, McDonald’s Partner With Snapchat Scan

McDonald’s and Coca-Cola are the first brands to partner with Snapchat on an initiative powered by its augmented reality (AR) utility platform, Scan, which provides users with AR lenses and content that changes depending on which products they scan and unlock. 

Now, users in the US with Scan activated on their iOS devices can unlock access to three immersive Coca-Cola AR lenses in their lens carousel when they scan the original Coca-Cola logo on products like Coca-Cola and Coke Zero cans. Users can retrieve three immersive McDonald’s lenses as well upon scanning French fry boxes, food trays and burger wrappers.

Leveraging Snapchat’s Scan feature will help Coca-Cola and McDonald’s extend their digital content into the physical world. And because some of the interactive lenses unlocked via Scan are promoted to Snapchatters directly through the app, the brands can also drive incremental value and engagement. 

Though McDonald’s and Coca-Cola are Scan’s first brand partners, any brand can utilize the feature by creating a marker tech lens via Snapchat’s public AR creation tool Lens Studio. Once submitted to Snapchat and approved, the lens automatically is enabled with Scan.

Snapchat introduced Scan in April at the first-ever Snap Partner Summit, where details surrounding partnerships with Photomath and Giphy were explained. Using Photomath, users could point their camera at a math problem and Photomath would solve it for them. Similarly, Giphy makes GIFs appear on a user’s screen when objects are detected and scanned using the camera. 

More brands are looking at Snapchat for ad and partnership opportunities, as in the US, Snapchat reaches nearly 75 percent of all 13 to 34-year-olds and 90 percent of 13 to 24-year-olds. The platform reaches more Gen Zers than Facebook or Instagram in the US, UK, France, Canada and Australia.

Ties Between Facebook And Oculus To Strengthen Soon

This week in social, it’s reported that Facebook will soon collect data from Oculus, Instagram is working on a feature that would create quick clips of different images and TikTok evolved its green screen video effect.


Oculus Owners Must Log Into Facebook To Access New Features

Facebook will soon harvest data on Oculus for use in most relevant content including ads.

Why it matters: In the past few years, Facebook has been criticized for a number of privacy failures.

The details: Oculus has added various new Facebook-powered social features including messaging friends while using the Oculus virtual reality (VR) headset and automatic joining with friends in multi-user apps and games. New and existing social features on Oculus will now prompt users to log in with Facebook. Facebook may soon collect data for purposes such as recommending VR apps and Oculus events.


Instagram Developing Stop-Motion Style Stories Feature

The new stories camera option, called “Poses,” will stitch multiple photos together into a stop-motion story.

Why it matters: With news of a surge in ad spend on stories, Instagram is keeping the momentum going with new features such as Poses, Layouts and Shoutouts. 

The details: “Poses” will create quick clips of different images, similar to photo booths.


TikTok Upgrades Its Popular Green Screen Video Effect 

The green screen effect has been used in more than 54 million creations. Now, TikTok is updating it so that users can shoot over videos playing in the background

Why it matters: The update comes at a time when TikTok is receiving backlash for postponing meetings with lawmakers over its privacy practices and ties to China.

The details: Due to the popularity of the green screen effect, TikTok has evolved it so that TikTokers can choose a video from their album to use as a background for other videos.


Instagram Stories Ad Spend Jumps 70 Percent In Q3

Growth on Instagram Stories outpaced the 0.3 percent adspend gain that Facebook Stories made—a similar product— according to Socialbakers, as Mobile Marketer reported.

Why it matters: The engagement aspect of Instagram stories has made it appealing to mobile marketers, so much so that they’re seeing better results from campaigns on Instagram than on Facebook Stories.

The details: Ad spend on Instagram Stories saw a 70 percent surge in Q3 from a year prior. While 62 percent of total ad spend on Facebook apps went to Facebook’s news feed, Instagram feed’s share of total ad spend on Facebook grew to 21 percent in September, compared to 18 percent a year earlier.


Pinterest Rolls Out Trend-Tracking Tool For US

In a company post, Pinterest announced Pinterest Trends, a new feature that gives brands a view of the top US search terms within the past 12 months.

Why it matters: The new tool will give brands deeper insight into planning behaviors on the platform, and help them allocate budgets accordingly.

The details: Pinterest’s trends tool will show trending terms in the US as well as when the top search terms peak. Albertsons has already successfully used the feature for a holiday campaign that drove in-store sales for their private labels. The feature will be available to US users over the coming weeks on desktop.


YouTube Announces New Harassment Policy To Include All Creators, Public Figures

YouTube outlined updates to its harassment policy after hearing from creators about offensive incidents time and time again.

Why it matters: YouTube’s expansion of its anti-harassment policy comes after long-standing criticism that it hadn’t done enough to protect users and creators.

The details: YouTube is taking its video removal process a step further by prohibiting explicit threats but also veiled implied threats including content simulating violence toward an individual or language suggesting physical violence may occur. The platform will also no longer allow content that maliciously insults someone based on protected attributes such as race, gender expression or sexual orientation. 

YouTube plans to remove comments that clearly violate its policies. It has already removed over 16 million in Q3. It is also giving creators the power to review a comment in question before it’s posted, and this feature has already resulted in a 75 percent reduction in user flags on comments. 

YouTube will use machine learning to identify offensive comments, a feature that has been applied to YouTube’s largest channels and will roll out to most channels by the end of the year.


Twitter To Fund Team To Create Decentralized Social Media Standards

In a series of tweets, Twitter CEO Jack Dorsey explained the initiative, which will involve a small, independent team of five open source architects, engineers and designers that will create decentralized standards for social.

Why it matters: Twitter has become increasingly centralized, making it tricky to enforce global policies around misinformation and abuse. It’s Twitter’s goal to be a client of the new standard which Dorsey intends on helping create.

The details: Dorsey wrote that he expects the team to build an open community, inclusive of companies and civil society leaders, around these decentralized social media standards.


Facebook Adds Cross-Account Reporting And Custom Ad Metrics

Facebook introduced new reporting tools that streamline ad measurement across accounts, channels and different publishers just in time for the holidays.

Why it matters: Facebook’s new ad metric features will give advertisers more specific insights into their ad performance, especially for those who work on broader scale ad initiatives.

The details: Users can now view overall ad performance across multiple ad accounts within the Ad Manager dashboard, eliminating the need to manually extract data for each account. Facebook also introduced an ad metrics option that enables advertisers to create metric formulas tailored to their goals then save the formulas for ongoing tracking.


Snapchat Publishes Monthly Trending Topics Report

The platform released its monthly “Snap Chatter” report on what trended in November globally.

Why it matters: Marketers can use Snapchat’s monthly report to gauge the evolving interests of Gen Z which combined with millennials make up 90 percent of the platform’s user base.

The details: Trending Snapchat topics in the US included Starbucks’ reusable holiday cups, Popeyes’ restocked chicken sandwich, Disney+ and Black Friday. In Australia, Snapchatters kept a close eye on bushfires and observed fallen soldiers on Remembrance Day. Meanwhile, in Iraq, users cheered on their favorite teams during the 24th Arabian Gulf Cup.


Snapchat Prepares To Launch Bitmoji-Like Selfie Chat Feature

According to TechCrunch, Snapchat Cameo lets you use your selfies to replace the faces of people in videos and then share the resulting video.

Why it matters: An alternative to Bitmoji, Cameo could make Snapchat messaging more interesting. Given Instagram and WhatsApp have successfully copied Snapchat’s Stories feature, Snapchat must stay ahead of the chat game.

The details: Today Snapchat announced that it’ll launch Cameo on December 18 globally for iOs and Android users. The feature, which lives inside the Bitmoji button in the Snapchat messaging keyboard, lets users “deep fake” their faces into videos. In the meantime, the feature is being tested in limited availability in some international markets including France.


Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, December 13. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at editorial@alistdaily.com.

Burger King Trolls McDonald’s (Again); Pokes Fun At Trump Tweet

The Burger King vs. McDonald’s battle is far from over. Burger King is continuing its campaign against the Golden Arches—this time by playfully using McDonald’s marketing against itself to promote a new product.

Seizing an opportunity, Burger King is inviting those who have unused “MacCoins” to Burger King locations in Chicago, Illinois to exchange them for Big King XL sandwiches.

In 2018, to commemorate the 50th anniversary of the Big Mac, McDonald’s gave away MacCoins that could be used to purchase the sandwich. However, those coins expired as of December 31st, rendering any unused MacCoins useless.

While the burger chains have had a long history of competition, this year Burger King has ramped up its game. In late 2018, Burger King used geofencing to incentivize downloads of their app by offering Whopper sandwiches for a penny if users of the app were near a McDonald’s location.

Burger King has also gotten increasingly brazen on their social channels, joining in on the much-memed fast food dinner held by President Trump.

In response to a misspelling from the President’s Twitter account, Burger King responded by saying “due to a large order yesterday, we’re all out of hamberders. just serving hamburgers today.” This was referencing a quickly-deleted tweet by the president earlier that day misspelling “hamburgers.”

The tweet has already been shared over 80,000 times and has already earned $482,020 in earned media value at the time of publishing according to Soulmates.ai.

It appears that Burger King has quietly evolved a new brand identity—one that is irreverent and unafraid to poke at safe targets when the opportunity arises.

Facebook Wants To Sell HBO Subscriptions; Pinterest Ads On The Rise

This week in social media news, Facebook is in talks to sell premium TV, surprises New Yorkers with privacy advice, tests search ads and makes life event posts more elaborate, Pinterest is inspiring US marketers, Instagram adds voice messaging feature to DM’s and Facebook might predict where you’re going. Also, the government is definitely watching your Twitter, Instagram offers data to creators and Snapchat partners with Adidas with augmented reality.

Facebook In Talks To Offer HBO, Other TV Subscriptions

Purchasing HBO and other premium TV subscriptions may soon be available on social networks like Facebook beginning next year, Recode reports.

Why it matters: TV and social media have strong ties, especially during live episodes and around premieres. Facebook understandably wants to get in on that action as it continues its push for Facebook Watch and other video offerings—not to mention another stream of revenue. The question is, why would users pay to watch HBO on Facebook when they can watch it on HBO Now? Social integration could be the key.

Details: Facebook is in talks to act as a reseller for premium TV channels including HBO, Showtime and Starz, sources told Recode. Subscribers would then be able to watch the channels on Facebook, most likely from the Watch hub.


Pinterest Will Attract 32 Percent Of US Marketers This Year

The number of US marketers that use Pinterest continues to rise, according to predictions by eMarketer.

Why it matters: Pinterest leverages consumers’ needs to discover new ideas organically, but with the help of a clever recommendation engine. In February, Pinterest reported that there were 600 million monthly visual searches on its platform, a 140 percent increase from 250 million a year earlier. Marketers are taking advantage of the site’s rising popularity through integrated Pins and ecommerce.

Details: EMarketer forecasts that 31.9 percent of US marketers will use Pinterest in 2018, up from 29.1 percent in 2017. As a result, Pinterest’s US ad revenues are expected to reach $553.3 million in 2018.


Facebook Brings ‘Privacy Pop-up’ To Manhattan

Facebook has set up shop in Manhattan’s Bryant Park to hand out hot cocoa and answer questions about privacy.

Why it matters: While advertisers continue to spend on the platform, user sentiment has dropped and youngsters are leaving in favor of Instagram and Snapchat. Facebook has already hosted these pop-up events in  London, Dubai, Dublin, Ireland and Cologne, Germany. Face-to-face contact with users allows the brand to address concerns and make a more intimate connection.

Details: Facebook users can find the brand set-up in Manhattan’s Bryant Park Thursday, where team members will answer questions and demonstrate how to navigate the site’s privacy settings.


Instagram Offers More Data To Influencers With Creator Accounts

Select Instagram users are being offered “Creator Accounts” that provide access to data normally reserved for businesses.

Why it matters: One of the biggest complaints popular Snapchat users had was that the company didn’t treat them as an asset or provide data that could help them drive traffic. While Snapchat is slowly trying to remedy this, Instagram became a popular alternative for creators looking for more statistics such as follower counts. With Creator Accounts, influencers can access even more information that will help drive personal business decisions.

Details: Instagram has offered a select number of creators the opportunity to try its new “Creator Account.” The move recognizes influencers as entrepreneurs and allows them to sort messages, review data and more. The test will roll out to more high-profile users in 2019.


Snapchat Partners With Adidas For Trying On Virtual Shoes

Adidas has launched a sponsored AR lens that lets users “try on” the new Ultraboost 19 shoes before they hit stores.

Why it matters: Augmented reality continues to surpass VR adoption for several reasons, one of which is the ease in which a user can visualize purchases. This is reportedly the first time in which Snapchat has offered a shoe filter. Snapchat is leveraging its popular Lens feature to encourage ecommerce and attract high-paying brand partners.

Details: Snapchat users can see what the new Adidas Ultraboost 19 runners look like on their feet, thanks to a sponsored Lens. The shoes go on sale December 15, but the AR effect lets users imagine what they would look like on their feet.  Tapping on the Adidas logo in the menu bar of Snapchat’s lenses activates the AR experience. It starts with an unboxing video, then lets people try them on or get more information.


Governments Demand More Info From Twitter, The Company Reports

Alongside its Transparency Report, Twitter said that global governments are requesting more information than in previous years.

Why it matters: Government interference has been a tradition since the invention of the government. However, in a digital age, users are much more aware of the implications and social media makes spreading propaganda as easy as a mouse click. On the flip side, governments in which freedom of expression is much more limited are demanding more takedowns.

Details: Twitter reported that it received 6,904 government requests for information on 16,882 accounts. Demands do not necessarily warrant a response, however. Twitter turned over at least some data in 56 percent of cases. The US requested the most information, followed by Japan and the UK. Turkey and Russia requested the most takedowns of data.


Facebook Tests Ads In Search Results

Advertisers may soon have the ability to choose search results as a placement option for advertising.

Why it matters: As more advertisers shift funds to Instagram, Facebook is on the lookout for new marketing real estate. Search result ads appear with a “sponsored” label, much like Google Adwords.

Details: A small beta test is being conducted in the US and Canada for retail and automotive brands. Participants can select “search results” as a placement option on static image and carousel ads, but no video at this time. Should the test prove successful, Facebook could roll out the new placement to other brands and regions.


Life Events Get Special Treatment On Facebook

Life events from getting a new job to losing a loved one can now be shared in a more creative way.

Why it matters: Life event posts encourage users to engage with one another and will most likely serve as a flag for advertising data, i.e. new families, new job, etc.

Details: Facebook announced new ways to commemorate moments in a user’s life. This includes animated photos and videos. Users can select images from a gallery of provided artwork, their own images or those belonging to tagged friends and Pages. An icon can be added to represent the update and the post will be prominently displayed on a user’s profile.


No Need To Type, Instagram Brings Voice Messaging To DM’s

Instagram added a voice messaging feature to its direct messages.

Why it matters: Instagram finally caught up to Facebook–they’ve had the feature in its Messenger platform for a long time. However, voice messages are the favored way of communication, so better to be late than never, right?

Details: Users can record messages by holding down the microphone button and instantly send once you release the button. Don’t like the embarrassing thing you recorded? Don’t freak out, users can re-record by sliding your finger over to the trash can button to delete it.


Instagram Focuses On Hashtags To Create #InstaGiftGuide

#InstaGiftGuide pairs 34 gift-worthy products and six 2018 hashtag trends to create a holiday shopping guide.

Why it matters: There are a lot of products on Instagram and many ways to shop, so it can hard to narrow down on gift ideas. #InstaGiftGuide makes it easier by searching famous hashtags like #catsofinstagram.

Details: Instagram combined its essential elements, brands and hashtags, to develop the #InstaGiftGuide. Earlier this year, the platform developed two new ways to shop via stories and its shopping channel in Explore. Among the hashtags linked to the #InstaGiftGuide are #tutting, #oddlysatisfying and #vaporwave.


Facebook Filed Three Patents To Figure Out Your Next Move

Location tracking is going up a notch and Facebook wants to figure out your next move.

Why it matters: Facebook wants to advertise to users in the best way and it includes when you’ll be offline and where you’re going after work. This might not be uneasy news for some, after Facebook’s notorious security breach exposed the personal information of over 50 million users.

Details: Facebook has filed several patent applications in order to figure out when a user is going next and when they’ll be offline. The first patent “Office Trajectories” describes a tech method that predicts where a user is going based on previously logged locations.  The second patent “Location Prediction Using Wireless Signals on Online Social Networks,” gauges the strength of Wi-Fi, Bluetooth, cellular and near-field communication (NFC) signals to figure out your location–more precisely than GPS. Its third patent focuses on targeted advertising based on movement patterns, so it will alert you to promotions if you’ve visited two locations related to another pairing.


Snapchat Tests New Photo Features

Snapchat is testing several camera features that originated on Instagram.

Why it matters: Instagram took everything Snapchat was famous for and ran with it, leaving the disappearing-message app in a tough position competitively. Two can play at that game, but can Snapchat play the game well?

Details: As spotted by developer and social media sleuth Jane Manchun Wong, Snapchat is testing several camera modes: portrait, gridline, batch and timer. Portrait mode–those selfies blurred background–are all the rage, so as a “camera company,” Snapchat is wise to catch up.


YouTube Rewind Is The Sites’ Second-Most Disliked in History

YouTube’s attempt at celebrating its creators backfired when it excluded some of the year’s most-watched content.

Why it matters: Bt excluding creators that got into hot water, audiences felt that YouTube was being disingenuous and catering only to potential advertisers.

Details:  Each year, YouTube creates a montage that pays tribute to its creators and most notable moments in the last 12 months. When audiences viewed the collection, however, they didn’t appreciate the absence of notable creators. PewDiePie and Logan Paul, among others. Leaving certain offenders out of the annual video could be meant to discourage repeat performances, but many audience members felt disappointed that rising starts were omitted.


Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, December 14. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at editorial@alistdaily.com.

12 Dank Marketing Memes That Illustrate 2018

We’re closing out 2018 with 12 dank marketing memes, specially curated for the unique tastes of those discerning chief meme officers out there. Gladden your heart with such AList favorites as “Lil Brandz,” “Twitter Musk” and “Papa John + Crying Cat,” and peruse our reading list to explore the inspiration behind the memes.

May your ROI be merry and bright. Happy New Year!

#1. Much Like The Flywheel Itself, This Meme Is Not Simply A Metaphor: It’s A Way Of Life

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Funnel vs Flywheel

Sometimes you gotta pivot.

#2. Because GDPR Had To Be On This List

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - GDPR meme

Your newly minted Chief Data Protection Officer had a lot to do this year.

#3. If Marketing Was Romaine Lettuce, Blockchain Was The ‘E. coli’ Of 2018

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Is this blockchain

Ninety-nine percent of the time—it’s not.

#4. We Should Have Made This A Video Meme

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Mark Zuckerberg meme

It was too good to be true.

#5. Influencers Are So Hot Right Now

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Microinfluencers meme

Special shoutout to everyone on TikTok.

#6. How Did We Get Here? And Where Are We Going?

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Elon Musk meme

Navigating the whole brands-having-personalities thing.

#7. Chief “Hide The Pain” Officer

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Hide The Pain CMO

Marketer-of-all-trades.

#8. What Kept You Up At Night

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Spongebob Programmatic

Thanks, programmatic!

#9. The Good, The Bad And The Ugly

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - If You Don't Love Me At My

Presented without comment.

#10. You Light Up My Life

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Drake Moth Budweiser

Famous among moths.

#11. Introducing Unilever’s New CMO

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Gritty Keith Weed

Gritty Keith Weed.

#12. Lil Brandz

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Lil Xan Marketing

Wonder what’s in store for us all in 2019!

Reading list:

Well, that’s it. Want to make a suggestion or issue a cease and desist order? Did we miss the perfect marketing meme mashup? Did we totally blow it?

Let us know on Twitter @alistdaily.

12 Dank Marketing Memes That Illustrate 2018 In A Nutshell - Papa John Sad Cat

Facebook Tests Live Shopping Videos; YouTube Adds Autoplay

This week in social media news, Facebook wants to be the next home shopping network, YouTube Mobile gets an autoplay option, Facebook makes holiday wishlists, tests keywords and entices video creators in India while Snapchat reveals the quick service restaurant dining habits of its users.

Facebook Tests Live Video Shopping

Facebook is testing a new feature that would allow merchants to describe wares in a live video and fulfill orders through chat.

Why it matters: Humans are visual creatures and as consumers turn to their smartphones for inspiration, Facebook wants to cash in. Should the feature be widely adopted, ecommerce would be expanded on Facebook and open the door for similar Instagram opportunities.

Details: A select number of Pages in Thailand are testing a live shopping feature, Facebook confirmed with TechCrunch. Retailers would demo and describe their products via a live feed, similar to a home shopping network. Interested viewers can screenshot an item they like and send it to the seller via Facebook chat, where they can be invoiced and complete the transaction.


YouTube Mobile Gets Autoplay Option

Soon when mobile users browse YouTube’s home page, videos will begin to play automatically, but with the sound off.

Why it matters: YouTube previously added this feature for Premium Android users so they could preview content before viewing, with “great results.” The company says that by previewing content beforehand, it allows viewers to make more informed decisions about what to watch, resulting in longer engagement times when they do.

Details: YouTube is beginning to roll out Autoplay on Home for Android and iOS devices. Users will see videos begin to autoplay with the sound off while browsing YouTube’s home page on their phones. The option can be turned off or allowed only when there is WiFi access.


Facebook Adds Inspiration Section For Brands

A best-of-class collection of successful ad campaigns is now available to marketers to peruse for inspiration on Facebook.

Why it matters: As the second-largest seller of advertising in the world, Facebook needs to keep marketers happy and inspired amid an agonizing stream of controversies. Proving that advertising works on the platform certainly doesn’t hurt.

Details: The new Inspiration section is a collection of top-performing ad content, curated by Facebook’s Creative Shop. Users can browse by month, vertical, region and success rate, as displayed on a leaderboard. The section currently features ads from Hershey’s, Amazon, Uber and more.


Facebook Makes Pinterest-Like Collections Shareable

Facebook users can now share their collections of posts with others as a kind of “wishlist” for the holidays.

Why it matters: Collaboration means more time spent on the platform—a statistic that has gone down for Facebook in recent months. Creating and sharing collections allows users to communicate ideas with others, which in turn inspires those friends and family to log in and check it out.  Facebook says that “millions” use this feature each day, so (at least in theory) millions will begin sharing those collections like an Amazon wishlist.

Details: Facebook collections rolled out a year ago but were visible only to their creators. Now, users will be able to share them with others. The idea is that collections will inspire collaboration or gift ideas, hence the timing of this release.


Keyword Mentions Being Tested For Facebook Groups

Group admins may soon be able to set up notifications for specific keywords.

Why it matters: Brands would be able to identify intent-related keywords within a group and offer a timely reaction. While the intent is to allow admins to weed out offensive conversations, the opposite could also be true.

Details: A new feature in testing would allow Facebook group admins to set up alerts when certain keywords and phrases are mentioned. This feature could help moderate offensive content, alert to interesting topics or notify brands of a particular interest.


Facebook Watch Offers Monetization In India

Indian Facebook users with over 10,000 followers can now access monetization tools for video.

Why it matters: Facebook continues its video push by offering tools similar to YouTube, its biggest rival. India is proving a lucrative market for social media giants, as well. Facebook added Stories features for Diwali celebrations this year and Snapchat just partnered with several publishers to offer local Indian Discover content for the first time.

Details: During a creator event in Mumbai, Facebook announced that Indian content creators can access tools to monetize their videos. The features are limited to videos at least three minutes in length and for creators with at least 10,000 followers.


Snapchat Explores The Eating Habits Of Its Users

Snapchat found that its users visit quick service restaurants (QSR) at least two times per week and usually on the weekends.

Why it matters: Advertisers on Snapchat can use this information to plan campaigns around when and where users are eating. Likewise, QSR brands can use this information to time campaigns and drive visits during less popular times of the week.

Details: US Snapchatters grab a bite between shopping trips and most often on Saturdays while Canadians do so on Fridays, the social network revealed. Different restaurants vary in popularity depending on the day. Taco Bell appears to be the most popular choice for a quick bite, especially on Sundays at 16.05 percent. Time of day also effects QSR visitation, Snapchat found. For Starbucks, peak US Snapchatter visitation is at 3:00 p.m. while McDonald’s, Subway, Burger King and Taco Bell are busiest at 6 p.m.


Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, December 7. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at editorial@alistdaily.com.

Facebook Hosts London Pop-Up To Answer Data Questions

This week in social media news, Facebook takes in-person questions from London residents and YouTube Kids adds a new experience for older users.

Also, Instagram attracts massive TV engagement and fights the opioid crisis, LinkedIn offers classes on airplanes and YouTube ads go vertical. Facebook teaches its AI some new tricks and prepares advertisers for the holidays, while Europe votes on a law that could impact business models based on user-generated content. Meanwhile, Facebook tackles brand safety and revamps Canvas, LinkedIn redesigns Groups and Instagram plays with video tagging. Pinterest hits a milestone, Mark Zuckerberg explains himself, Twitter revamps desktop view and YouTube brings a new show to India.

London Pop-Up Lets Facebook Users Understand Data

A pop-up in London this weekend will invite users to come down and ask questions about how their data is being used by Facebook.

Why it matters: Facebook has had to answer for its data usage policies by answering questions from the media and government, but the conversation with users has largely been one-sided. The social media giant is giving local users the chance to have a dialogue about the situation and better understand things like privacy policies and how data is used.

Details: Facebook is hosting a pop-up at 3-4 Carnaby Street in London from 12:00 p.m. Friday, September 14 to 6:00 p.m. Sunday, September 16. The event is free and open to the public.

“Whether that’s how your data is being used, how to use Facebook’s privacy tools and controls or how to make the most of things like Groups and Stories. Now more than ever, we understand the importance of helping people build a Facebook experience that’s right for them,” Facebook said.


YouTube Kids Launches New Controls, Experience For Pre-Teens

Parents have been given new controls in YouTube Kids, allowing them to hand-select what content their children can access, as well as approve content designed for those 8-12.

Why it matters: There’s a significant difference between a 5-year-old and a 12-year-old in terms of what they enjoy online, and no two children are alike. Giving parents more options allows them to cater a YouTube experience for their individual child.

Details: YouTube is giving pre-teens a new experience that includes more music and gaming videos. Parents can select “Younger” or “Older” to grant access to the default content or this new line-up designed for more mature eyes. The “Older” experience is available in the US, with plans to expand globally. Meanwhile, the additional parental controls can prevent children from searching and restrict access to whichever channels or content Mom or Dad has pre-approved.


Instagram Hosts Fewer TV Posts, But Most Of The Engagement

Nielsen found that TV marketers gained the most social engagement on Instagram and with video/image posts.

Why it matters: TV marketers have to compete with other digital entertainment, and social media is an effective way to keep viewers engaged. Knowing what gets viewers most excited (or at least responding) on each platform will help marketers formulate a plan around key moments—premieres, finales, story twists, etc.

Details: Nielsen measured owned social content (posted by official accounts) across three weeks leading up to the fall TV season. On Facebook, Instagram and Twitter, TV marketers posted 142,000 pieces of content and earned 154 million engagements. Surprisingly, Instagram accounted for just eight percent of these social media posts but attracted 70 percent of the engagement.


LinkedIn Now Offers Training In-Transit Through Delta, Others

LinkedIn Learning courses offer training and insights for professionals in-transit that include thousands of interviews and courses, accessible through partnering transportation companies.

Why it matters: LinkedIn wants to build a reputation for nurturing professionals, and offering training on-the-go could be an effective way of accomplishing this. In addition to helping professionals learn new skills, LinkedIn has the potential to sell advertisements or sponsored content for brand exposure outside of the app.

Details: LinkedIn Learning courses are now available through in-flight entertainment on Delta Airlines, Emirates, Cathay Pacific, Turkish Airlines, select Alaska Airlines flights and with Eurostar rail service.


Instagram Tries To Help With Opioid Addiction

A new pop-up will appear when Instagram users search terms and hashtags related to opioids, offering resources for addiction recovery and education.

Why it matters: According to the National Institute on Drug Abuse, 115 people die each day from an opioid overdose in the US. The opioid crisis in America has spawned multiple lawsuits and a hard look at the pharmaceutical industry. Instagram has the opportunity to reach its millions of users with resources and help, even if they are privately searching the app.

Details: Instagram has rolled out a new pop-up message that will appear if users search for opioid-related terms. Users will be able to obtain support resources and advice for family and friends of substance abusers.


YouTube Adds Vertical Video Ad Format

Advertisers on YouTube can now create messages designed for the vertical video format.

Why it matters: With the rise of IGTV and other vertical video formats, YouTube is adapting to make sure it appeals to young audiences.

Details: During the Dmxco conference, YouTube announced a new vertical video ad format that works the same as horizontal ones. Hyundai is one of the first brands to test it out.


Facebook’s ‘Rosetta’ AI Searches Memes For Violating Policies

Rosetta, Facebook’s artificial intelligence platform, has been taught to analyze, translate and flag memes that may be in violation of the site’s policies.

Why it matters: Memes express everything from humor to social commentary, but since they are made up of embedded text on an image, they are harder to spot through machine learning. With Rosetta reviewing over a billion public images per day, Facebook is getting some much-needed assistance on the moderation front.

Details: In a blog post, Facebook’s engineers detailed the process in which it taught Rosetta to analyze images with text on them. In addition to policy enforcement, Facebook says that Rosetta is making image searches more relevant and can improve screen reading for the visually impaired.


European Parliament Approves New Copyright Law

Members of Parliament in France have approved a European Union law that requires tech giants to automatically filter copyrighted content or obtain licenses for news and other content.

Why it matters: Social media business models are based almost entirely by user-generated content, placing tech giants like Facebook and Google in a difficult (and potentially expensive) position. Under the new law, these companies would be required to pay for any copyrighted material posted on its site or implement a way to block the content automatically. Critics point out that fair use images, such as memes, would be unfairly removed and result in censorship. A final version of the law is still under negotiation.

Details: A law that would help musicians and other professionals seek compensation for their work may force sites like Facebook and Google to re-think their business models in Europe. The law, approved pending a final version, has tech giants and their associations understandably concerned.

“[EU lawmakers] decided to support the filtering of the internet to the benefit of big businesses in the music and publishing industries despite huge public outcry,” said Siada El Ramly, director general of Edima, an internet platform association that includes Facebook and Google. “We hope that governments of the EU will hear their citizens’ concerns in the next stage of negotiations.”


Holiday Ad Templates Now Available On Facebook

It’s not even Halloween, but businesses are already planning holiday content on social media.

Why it matters: Adding holiday-themed overlays to advertisements help brands stand out on the platform and attract consumers as they plan their holiday spending.

Details: In a Tuesday blog post, Facebook reminded brands about advertising features to help their campaigns stand out, including dynamic ads with image overlays, holiday templates and ads that feature a collection of goods.


Facebook Rolls Out Brand Safety Tools

Marketers on Facebook can now exclude certain publishers, apps and content categories from delivery.

Why it matters: In this time of political turmoil (especially as the US mid-term elections loom closer), brands do not want to display ads next to content they find offensive. As Facebook pushes more video content, the company is trying to avoid the brand safety pitfalls experienced by YouTube.

Details: Facebook announced new controls across Facebook in-stream videos, Instant Articles and Audience Network to give all advertisers more choices. Marketers can gain access to a list of publishers that monetize their content, for example, and that list has been extended to include Instant Articles and in-stream videos. Undesired publishers can be added to a block list to avoid association. Publisher delivery reports allow marketers to view where their ads have been shown once a campaign has been launched.


Instagram Tests Ability To Tag Friends In Video

Instagram is testing a feature that would allow users to tag others in a video, similar to how you can in a photo.

Why it matters: If the feature becomes standard, influencers may be able to tag brands in videos such as unboxings and product reviews. In addition, tagging one another in videos may encourage more sharing and engagement on the platform.

Details: As confirmed by TechCrunch, Instagram is testing the ability to tag users in a video. The test is available only on mobile devices at the moment, and visible to voluntary test participants. A button at the bottom of a video will display a list of users tagged in the post. Instagram declined to provide additional details.


LinkedIn Unveils New Groups Experience

On Monday, LinkedIn launched a new version of Groups that includes access through the mobile app, engagement notifications and multimedia sharing.

Why it matters: LinkedIn is nurturing professional communities and encouraging more engagement on the platform—making it more attractive to potential advertisers.

Details: The new LinkedIn Groups experience includes new features like the ability to edit comments and posts, as well as share multiple photos. Group members will receive notifications whenever someone comments with a post and access Group activity from a mobile device. New features will be added in the near future that includes recommended Groups, access to Group conversations from the LinkedIn feed and a navigation panel for easy access.


Facebook ‘Canvas’ Is Now ‘Instant Experience’

Two years after the launch of Canvas, Facebook has added new capabilities and reintroduced the serve as “Instant Experience.”

Why it matters: The new features make it easier for mobile advertisers to create and launch campaigns and drive purchases.

Details: Canvas has been reborn as Instant Experience, complete with new templates and Facebook Pixel integration. Templates include Storefront, Lookback, Customer Acquisition, Storytelling and Forms.


Pinterest Hits 250 Million Monthly Users

In a blog post, Pinterest announced that it has reached 250 million MAU.

Why it matters: Pinterest’s unique visual format taps into consumers’ desire for inspiration and discovery over hard sales pushes. The site is especially popular outside of the US, with half of its user base and 80 percent of new sign-ups hailing from elsewhere in the world. Pinterest translates this affinity into business opportunities, saying that 78 percent of its users find brand content to be useful.

Details: Pinterest has announced the milestone of 250 million MAU on its platform. In addition, the site reported over 175 billion Pins, an increase of 75 percent over last year.


Mark Zuckerberg Begins Series Of Explanatory ‘Notes’

Facebook founder and CEO Mark Zuckerberg announced that he will publish a series of notes that outline what he’s doing to make the site better.

Why it matters: Zuckerberg is taking personal responsibility for the issues surrounding Facebook. In a series of notes to the public, he hopes to explain how they are fixing problems with the site, as well as the challenges thereof. Embracing an attitude of transparency could help Facebook garner favor during this time of constant scrutiny.

Details: In a Facebook post, Mark Zuckerberg said he will start publishing a series of letters he calls “notes.” Beginning with election interference, Zuckerberg will address the issues his company is facing, while outlining the steps they are taking to solve problems. He warns that the process of fixing these problems could take years but expects to “end the year on a better trajectory” than when Facebook entered it.


Twitter Tests New Desktop Interface

A new desktop interface would allow Twitter users to access mobile features.

Why it matters: Bringing Bookmarks and Explore tabs to the desktop would encourage interactions normally reserved for the mobile app.

Details: In a Twitter post, the company announced that it is testing a new desktop interface that includes mobile features like Bookmarks and Explore. Users with access to the test reported faster load times, as well.


YouTube Launches Original Programming In India

YouTube Originals has launched in India with the debut of a new show called AR Rahman’s ARRived.

Why it matters: YouTube claims to be the biggest digital video platform in India with 245 million unique users per month, putting the brand in a unique position against streaming giants like Netflix.

“With our growing reach and highly engaged audience, brands have an incredible opportunity to engage with the audience,” YouTube India head of Entertainment Satya Raghavan told the Press Trust of India. “Our goal is to further boost the ecosystem and supercharge the growth.”

Details: YouTube has invested in original streaming content for the Indian region, beginning with AR Rahman’s ARRived in the coming weeks. YouTube tested the market by piloting two cricket-based talk shows.


Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, September 14. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at editorial@alistdaily.com.

Instagram Adds New Superzoom Effects; Periscope Offers Audio Streams

This week in social media news, Instagram Stories are ready to become memes with new Superzoom effects and Periscope allows podcasts on the go.

Also, Instagram helps parents start a dialogue with their kids and LinkedIn names the top 50 US start-ups on its site. Facebook braces for election time and its users take a break, Snap releases new shades, Instagram develops a shopping app and Twitter finds a bug. Meanwhile, Twitter plays with conversational features and YouTube rolls out picture-in-picture video and adds charity donation.

Instagram Adds ‘Superzoom’ Effects To Stories

New effects on Instagram let users quickly zoom into a person or object, then overlay an effect for dramatic or comedic impact.

Why it matters: Instagram’s new Superzoom effects are reminiscent of what you’d find on Vine, offering the potential to make Instagram Stories go viral (most likely captured as a GIF, since Stories disappear.) These new effects encourage creativity at a time when Instagram is trying to establish itself as a source for entertainment.

Details: Instagram is now offering several effects called Superzoom that add dramatic or comedic animated effects to Stories. The effect focuses on a person or object, then quickly zooms in, adding an effect such as camera flashes, flames, a big red X to indicate something is wrong and a heart-filled fog with cheesy music. You can see examples of these effects, as posted by Twitter user Matt Nevarra:


Periscope Adds Audio-Only Stream Option

Twitter-owned Periscope now allows users to broadcast without video.

Why it matters: In addition to creating opportunities for podcasters on the site, allowing users to post audio may also make the feature more accessible to those without native-language keyboards.

Details: For its annual #HackWeek, Periscope created an update that allows users to broadcast with only their voice. In a blog post by Periscope staff engineer Richard Plom, he explained that some users would stream with the camera covered because they didn’t feel comfortable broadcasting themselves or their surroundings. Periscope’s team decided to challenge themselves with a quick turnaround for this update and were able to successfully launch in four days.


Instagram Releases ‘A Parent’s Guide’

A microsite has been unveiled on Instagram, offering parents an overview of the site as well as options and topics to help start important conversations their children.

Why it matters: A number of studies suggest that social media browsing can lead to anxiety and depression among users, especially on a site like Instagram that is used to present a picture-perfect version of one’s life. Instagram is offering tools to help parents understand the site/app and talk to their children about it.

Details: Instagram has released “A Parent’s Guide” that includes an overview, privacy options, glossary of terms and list of potential questions that parents can use to start a conversation. These questions include topics like bullying and how “likes” and “comments” make a child feel about Instagram posts. In addition, Instagram offers six accounts the company calls #RoleModels, suggesting that following inspirational accounts makes the experience more uplifting.


LinkedIn Lists Its 50 Top US Start-Ups 

On Thursday, LinkedIn published an article promoting “young companies reaching that escape velocity.”

Why it matters: LinkedIn is a place for professionals to build a career, so highlighting entrepreneurs is designed to inspire and encourage its users.

Details: LinkedIn created a list of US start-ups based on LinkedIn engagement, including jobseeker interest and employee growth. The top five are Lyft, Halo Top Creamery, Coinbase, Noodle.ai and Bird. The entire list and can be viewed here.


Facebook Building ‘War Room’ For Mid-Term Elections

The social media giant is building a physical “War Room” to manage activity related to the US Mid-term Elections and is “laser-focused on getting it right,” according to Facebook’s head of civic engagement, Samidh Chakrabarti.

Why it matters: After the revelation that Facebook had become a vehicle for foreign election interference, the company has a lot to prove—especially after, on Wednesday, Sheryl Sandberg told Congress they were “too slow” to react.

Details: In an interview with NBC News, Chakrabarti indicated that Facebook is tackling foreign interference head-on and has made some progress in the area. In addition to identifying and blocking such activity, Chakrabarti said they have detected, blocked or removed over a billion fake accounts in the last six months alone and have added over 10,000 people to Facebook’s security team.

“We have to be ready for anything,” he said, “that’s why we’ve been building this war room, a physical war room . . . so, as we discover problems that may come up in the hours leading up to the election, we can take quick and decisive action.”


Snapchat Reveals New Spectacles Styles, Curation Tools

Snap has unveiled two new styles for its POV camera Spectacles, each made to look more like traditional sunglasses. A new feature will be added later this fall to publish captured footage.

Why it matters: Snap is pushing its Spectacles with the new style, tools and by allowing them to be sold on Amazon. More footage means more posts and engagement on Snapchat, making it more attractive to advertisers.

Details: On Wednesday, Snap revealed Nico and Veronica, two new styles of Spectacles camera glasses. The water-resistant glasses capture up to 70 videos or hundreds of photos on a single charge, then wirelessly transfer them to a user’s phone. A new feature will be added to Snapchat later this fall that automatically curates Spectacles Snaps into a single Highlight Story for easy sharing.


Instagram Is Developing A Stand-alone Shopping App

A new app is reportedly in development at Instagram designed for ecommerce.

Why it matters: If the reports are true and the app comes to market, Instagram would be in a unique position to sell products to its millions of users.

Details: According to The Verge, sources familiar with the matter say Instagram is developing a stand-alone app designed for browsing and shopping. The app may be called “IG Shopping,” although Instagram declined to comment.


Twitter Bug Pushes ‘Liked’ Posts By Mistake

Twitter has acknowledged a bug that inserts posts into a user’s timeline, claiming that a followed account liked it even though they might not have.

Why it matters: With Twitter backpedaling against claims of political censorship, the bug could be interpreted as a kind of “fake news” on the timeline—claiming someone you follow liked a post from a politician or regarding a hot-button issue, for example.

Details: Twitter users may have noticed that the site will tell them about posts one of their friends or followed accounts interacted with. A deeper look, however, found that some of this activity never actually happened. A spokesperson for the company confirmed that the issue is affecting several accounts but Twitter is working to fix it.


FCC Chairman Expresses Concerns About Today’s Tech Giants

In a blog post, FCC Chairman Ajit Pai suggested that tech giants like Google and Facebook could be held to the same transparency standards as those operating broadband networks.

Why it matters: In an age where tech giants track our every move and control what content we see, Pai is concerned that consumers have little to no insight on how these decisions are made.

Details: Ahead of Wednesday’s hearing with Facebook and Twitter, Pai shared his concerns on a Medium blog post that focused on transparency, expression and privacy. Although he says he does not want to control these companies like a utility provider, “It’s time to have a full and open conversation about the realities of today’s Internet economy.”


Study Finds Americans Taking A Break From Facebook

Pew Research has released new findings that suggest Americans are taking a new look at their relationship with Facebook.

Why it matters: Consumers are becoming more aware of the impact that social media has on their daily lives and mental wellbeing. Some consumers are disenfranchised with the social media giant while others remain unphased by revelations of data collection or misuse.

Details: A study released by Pew Research asserts that 44 percent of US consumers aged 18 to 29 say they have deleted the Facebook app from their phone in the past year. Just over half of all respondents said they have adjusted their privacy settings and 42 percent have taken a break for several weeks or more.


Twitter Tests ‘Conversational’ New Features

Twitter has been playing with a number of features lately, including threaded replies and seeing who’s online.

Why it matters: Aside from a few key changes like extra characters, Twitter hasn’t altered its original form all that much since its inception. CEO Jack Dorsey has recently stated that he is rethinking the site’s core features in order to foster healthier conversations.

Details: On August 31, Twitter’s director of product management Sara Haider posted screenshots of new features she has been testing. Among them are color-coded reply threads. Jack Dorsey retweeted the post, adding that they are also playing with online status indicators.


YouTube Rolls Out New Miniplayer To Desktop Users

Some desktop users have observed the ability to let a video play while they continue to browse YouTube.

Why it matters: The video miniplayer is already in use on YouTube mobile applications, making the desktop site more like a mobile experience. Allowing users to multitask on the site may encourage them to view more, as they will already be searching for a new video before the previous one has ended.

Details: According to Beebom, YouTube has begun rolling out its desktop miniplayer, first spotted in testing earlier this year. Although not accessible to all users yet, the feature mimics functionality on YouTube’s mobile app.


YouTube Allows Non-Profit Donations With ‘Giving’ Suite

YouTube Giving is a new suite of features that allows streamers to host fundraisers on the site.

Why it matters: Charity live streams are common among the gaming community. Offering a way to more easily collect donations allows YouTube to compete with Twitch, where many of these streams take place.

Details: YouTube has released a suite of features called YouTube Giving. The suite, currently in beta testing, allows online creators to host fundraisers, donation matching and Superchat For Good, a version of promoted chat comments that raises funds for charity instead of the streamer. To show off and test the new features, YouTube has partnered with St. Jude Children’s Research Hospital for a series of fundraising gaming videos in support of Childhood Cancer Awareness Month.


Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, September 7. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at editorial@alistdaily.com.