Sony has partnered with 7-Eleven and Mountain Dew on a co-promotion campaign for God of War III, reports Ad Age. As part of the campaign, God of War’s Kratos will get his own frozen Slurpee drink, a fitting dark-meets-sour blackberry-lime concoction for the troubled hero created by Mountain Dew and available at 7-Eleven convenience stores. The drinks will come in God of War branded cups, which Ad Age says will contain codes for downloadable content that includes in-game items. The co-promotion will extend to TV with spots aired during the Mountain Dew sponsored Winter Dew Tour on NBC. There’s also an internet component with online display ads and a social media push through Facebook. Sony said the campaign precedes a much larger effort starting March and leading up to game s launch on March 16. Ad Age adds that according to NPD data, Sony’s recent port of the franchise to PlayStation 3 with God of War I & II Collection sold about 380,000 units. Read more at Ad Age.