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What Peloton Shows Us About The Future Of Video Marketing

Written by James G. Brooks, Founder & CEO of GlassView I don’t have to convince you…

Reddit Rolls Out Native Videos As Study Shows Users Are Willing To Watch More

This week in social media news, Reddit launches its native video ad platform as part of…

Cadillac, WWE, McDonald’s Hire CMOs; ESPN Names New President

Cadillac has a new global CMO in Deborah Wahl. Previously the CMO of McDonald’s for three…

Interest In Holiday Shopping Spreads Beyond Black Friday, CMOs Push For Transparency, Brand Safety

New research on search trends by Adthena has offered some insight into what consumers are looking for—and…

Social Media Drives Shopping; Consumers Talk Most About Underdog QSRs

Social media has become the new storefront, a new survey by Curalate indicates. Among US consumers, 76…

Equilar Study Reveals 10 Highest Paid CMOs In The US

Those holding the highest paid marketing jobs at major international brands can make as much as…

Stranger Things Lens Pulls Snapchatters Into The Upside Down

Netflix is transporting fans back to the Upside Down today with Season 2 of Stranger Things and…

Stranger Things Elevates Messaging; Amazon Music, Ads Advance On Frontrunners

Excitement about the second season of Stranger Things can drive interest in unrelated products, according to…

Now Launching: Space Camp

Based in Los Angeles, Space Camp is behind some of the biggest announcements at Facebook’s recent Oculus…

Ayzenberg’s Earned Media Value Index Aims To Make Measuring A Campaign’s ROI Easier

(Editor’s note: AListDaily is the publishing arm of the Ayzenberg Group. To read the updated Ayzenberg Earned Media Value Index…

Oculus, YouTube, NBC Hire New Senior Marketing Leaders

Oculus has brought on executive Rebecca Van Dyck as their newest chief marketing officer, according to Business Insider…

Arby’s, Jack Wills Taps New CMOs

British fashion retailer Jack Wills has brought on Claire Waugh as their first-ever chief marketing officer.…

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