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Five Things Marketers Need To Know About The 5G Revolution

Marketers know that relationships are built on meaningful connections, and 5G could help make them even…

Shiv Singh: “You Were Either A Coke Drinker Or Pepsi Drinker”

An excerpt from Rohini Luthra PhD and Shiv Singh’s upcoming book ‘Savvy: Navigating Fake Companies, Fake Leaders…

GoDaddy Announces New CMO; Apple Hires AR Marketing Chief

This week’s executive shifts include GoDaddy hiring a new chief marketing officer, Famous Footwear appoints the…

Trump’s Branding Report Card: Thoughts From Two Marketing Professors

Written By Daniel Korschun and Americus Reed, II Donald Trump. Master showman. Savvy brand builder. Reality TV…

MWC Barcelona 2019: New Keynote Speakers Confirmed

The winter season is officially here… the weather is frosty and coats and scarves are officially…

Safilo Appoints First N.A. CMO; Pacers Hire Ex-Viacom Exec

This week’s executive shifts include Safilo hiring their first CMO for North America, Pacers appointing a…

Digital Entertainment World 2019 Showcases 75+ Unique Sessions; 200 Speakers

Recognized by Hollywood insiders, digital influencers and industry leaders throughout the world as a “must-attend” event,…

Facebook Wants To Sell HBO Subscriptions; Pinterest Ads On The Rise

This week in social media news, Facebook is in talks to sell premium TV, surprises New…

What Peloton Shows Us About The Future Of Video Marketing

Written by James G. Brooks, Founder & CEO of GlassView I don’t have to convince you…

Reddit Rolls Out Native Videos As Study Shows Users Are Willing To Watch More

This week in social media news, Reddit launches its native video ad platform as part of…

Cadillac, WWE, McDonald’s Hire CMOs; ESPN Names New President

Cadillac has a new global CMO in Deborah Wahl. Previously the CMO of McDonald’s for three…

Interest In Holiday Shopping Spreads Beyond Black Friday, CMOs Push For Transparency, Brand Safety

New research on search trends by Adthena has offered some insight into what consumers are looking for—and…

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