Harvard Business Review
Managers must take proactive steps to encourage employee engagement or risk losing their workforce as experts warn of a surge of voluntary employee exits, dubbed the “Great Resignation.” One study estimates 55 percent of people in the workforce in August 2021 intend on looking for a new job in the next 12 months.
Why it matters: Because engaged employees perform better and stay in companies longer, HBR created the Employee Engagement Checklist. Its findings highlight that managers have three levers at their disposal right now: help employees connect what they do to what they care about, make the work itself less stressful and more enjoyable, and reward employees with more time off, in addition to financial incentives.
To understand if the industry is prepared for a post-cookie world, Ad Age and Ad Age Studio 30 surveyed 30 marketers. While a little more than half of the marketers reported having a high sense of confidence in their company to navigate the future of privacy and identity, 70 percent said they don’t have the resources necessary to move through the change with success.
Why it matters: Marketers have little understanding of potential solutions, with 69 percent saying they haven’t implemented any identity solutions while another 71 percent said they didn’t see the end of cookies dramatically impact their purchasing behavior for digital ads. Those who sit back and don’t act run the risk of media plans not delivering on their objectives.
The North Face’s fall brand campaign, “It’s More Than A Jacket,” aims to celebrate the brand’s 55-year history by calling on consumers and musicians like RZA and Haim to submit adventure-related stories and photos to be included in its first crowdsourced digital archive. A partnership with the San Francisco Museum of Modern Art (SFMOMA) will bring the archive to life via participatory programs featuring some of the brand’s most significant designs.
Why it matters: The SFMOMA tie-in enables the brand to connect to its roots, as it was founded in the Bay Area in the 1960s. The campaign will serve as an on-ramp for the brand’s holiday marketing efforts, extend to social media and be leveraged for future marketing efforts.
Lowe’s announced the debut of its own retail media company Lowe’s One Roof Media Network, a platform offering omnichannel ad services for brands in the home improvement and home furnishing category. Capabilities of the new platform include the following: ad placement on Lowes.com and in the retailer’s mobile app, digital and social media services, sponsored editorial content shared on Lowe’s website and social channels, bespoke research on shopping trends and reporting and media measurement.
Why it matters: More than 100 brands including Kohler, GE Lighting and Samsung participated in Lowe’s One Roof Media Network’s beta tests. The results: one kitchen and bath brand saw a 700 percent return on ad spend. The retailer says some brands generated returns over 1,000 percent and that many have seen surges in daily revenue. Lowe’s plans on launching its next public beta stage soon.