EA says it fired off two million units of Mass Effect 2 into retail at launch, reports Gamasutra. The space-based role-playing game developed by BioWare released on Jan. 26 and has been buoyed by critical praise. EA called the game the first blockbuster of 2010. Read more at Gamasutra.
Mass Effect Sequel Ships Big
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
