EA says it fired off two million units of Mass Effect 2 into retail at launch, reports Gamasutra. The space-based role-playing game developed by BioWare released on Jan. 26 and has been buoyed by critical praise. EA called the game the first blockbuster of 2010. Read more at Gamasutra.
Mass Effect Sequel Ships Big
Recommended For You
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
