EA says it fired off two million units of Mass Effect 2 into retail at launch, reports Gamasutra. The space-based role-playing game developed by BioWare released on Jan. 26 and has been buoyed by critical praise. EA called the game the first blockbuster of 2010. Read more at Gamasutra.
Mass Effect Sequel Ships Big
Recommended For You
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…