EA says it fired off two million units of Mass Effect 2 into retail at launch, reports Gamasutra. The space-based role-playing game developed by BioWare released on Jan. 26 and has been buoyed by critical praise. EA called the game the first blockbuster of 2010. Read more at Gamasutra.
Mass Effect Sequel Ships Big
Recommended For You
WARC: Global Ad Spend Will Decline By 10.2 Percent, Or $63.4 Billion, In 2020
It will take at least two years for the global ad economy to fully recover from…
Emarketer: The Pandemic Accelerated Ecommerce Sales By Nearly Two Years
The pandemic accelerated ecommerce sales by nearly two years, according to eMarketer. At the height of…
How To Choose The Right Marketing Budget For Your Video Game
Early in my career I was a brand manager and very infrequently was privy to how…
