Writing for Ad Age, Anthony Young has an excellent piece comparing marketing campaigns between MTV Games for The Beatles: Rock Band and Activision for Guitar Hero 5. Young breaks down each publisher s efforts in different categories, such as television, social media, or experiential marketing, then uses a star-rating system to grade their effectiveness. It’s the closest thing the game industry could have in a Coke versus Pepsi branding face-off.


Read it at Ad Age.