Writing for Ad Age, Anthony Young has an excellent piece comparing marketing campaigns between MTV Games for The Beatles: Rock Band and Activision for Guitar Hero 5. Young breaks down each publisher s efforts in different categories, such as television, social media, or experiential marketing, then uses a star-rating system to grade their effectiveness. It’s the closest thing the game industry could have in a Coke versus Pepsi branding face-off.
Read it at Ad Age.
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
