Coffee Bean & Tea Leaf And Warner Bros. Open Central Perk In Los Angeles

Coffee Bean & Tea Leaf, in partnership with Warner Bros. celebrates the 25th anniversary of Friends by creating an interactive pop-up experience at two Coffee Bean locations in Los Angeles. With the infamous orange couch, the campaign lets the fans quench their thirst and satisfy their Instagram needs, surrounded by the iconic Central Perk decor. 

The pop-ups are taking place in two touristy Los Angeles destinations: West Hollywood and Third Street Promenade in Santa Monica, welcoming the guests from 8 a.m. and 8 p.m. daily until August 23. 

At the coffee houses, the pop-up goers are able to sip on the themed seasonal “The Rachel Matcha Latte,” “The Joey Mango Cold Brew Tea,” “The Chandler Caramel Coconut Latte,” “The Ross Classic Flat White,” “The Monica Midnight Mocha Cold Brew” and, the quirkiest of all, “ The Phoebe Cookies & Cream Ice Blended” drink. 

The drinks are also “dressed” in limited-edition, collectible coffee sleeves that feature one of eight Friends quotes. To test their knowledge in the catch phrases from the show, the fans can even take “Who Said It?” quiz

Besides the themed seasonal beverages, Coffee Bean also offers their customers to pick up Central Perk themed coffees and tea for brewing at home. 

“Members of our team are fans of the show Friends, from casual late-night viewers to full-blown fanatics, and we are thrilled to collaborate with Warner Bros. Consumer Products to celebrate the 25th anniversary of the series,” said Darrin Kellaris, vice president of marketing at The Coffee Bean & Tea Leaf in a press release

Marketing In The Digital Age: How To Close The Leadership Gap

Originally published at AW360.

Marketing has always been both a left-brain and right-brain discipline.

From a left-brain perspective, marketing is all about the data and quantification of results and measurement of ROI.

At the same time, marketing is a creative, right-brain pursuit. It’s about storytelling, emotion, connection, and a beautifully crafted message.

But now that we’ve entered the digital age, left-brain marketing activities have become super complex. We’re creating massive volumes of data. The data sources are fragmented. And the technology required to bring it all together involves complicated algorithms and analytics.

It can feel completely overwhelming and out of reach for many marketers. But there is a contingent of marketers who are thriving in the digital age and racing ahead of their competitors.

And they’re coming from companies of all sizes and across all industries.

Introducing the Customer Experience Quotient

Microsoft Advertising, in partnership with Advertising Perceptions, recently studied more than 200 marketers from companies of all sizes and industries. We found that the marketers in this study fell into two camps: those obsessed with understanding the customer decision journey and those focused on driving performance and ROI.

We also found a third camp comprising approximately 20 percent of the marketers in our study who are outperforming everyone else. These marketers are experts in both understanding the customer journey and using that knowledge to market to the customer journey. This expertise is what my Microsoft Advertising colleagues and I call Customer Experience Quotient (CXQ) maturity.

I recently got the chance to talk through this study and the insights we garnered from it at Advertising Week APAC. Here is how I unpacked some of this data and showed how you can improve your CXQ maturity to become a high performer.

Here’s what the high-performing marketers have in common

We discovered that high-performing leaders share three key commonalities that are helping them excel at CXQ marketing: the right talent, the right resources, and the right data and technologies.

  1. High performers use agencies

The first commonality is that they are not doing it alone. They’re engaging outside experts for their data strategy and technology. They’re giving agencies access to first-party data and asking agencies to get third-party data and deliver one view of the customer. Among the agencies we spoke to, 72 percent are getting access to all their clients’ first-party data.

  1. High performers have a designated CDJ lead

The second thing we found is that 91 percent of high performers have someone designated to lead the customer journey effort–and the rest plan to have one in the next year. This role has complete visibility across all customer touchpoints. This person also has the authority to drive decisions and improvements across the customer lifecycle to influence and optimize the customer journey.

  1. High performers prioritize data & technology

Finally, high performers prioritize data and the application of technology. Seventy-eight percent say that combining first- and third-party data is essential. They’re also much more likely to be experimenting with emerging media and are investing heavily in digital media.

Below, I’ll break down what these marketers are doing in terms of data strategy, marketing performance, technology, and privacy and personalization.

High performers inform customer-centric marketing with data

The go-to sources for first-party data for high performers include organic search data, site analytics and site visitor data, CRM data, and call center and ad-serving data. However, high performers realize that only 54 percent of the full customer picture is included in their first-party data and that they need third-party data to see what customers are doing and buying outside their channels. To fill in the gaps, they are looking to third-party data providers, market researchers, location data companies, and data management platforms.

Virgin Australia is a great example of this. They worked with Adobe and Microsoft to bring their first-party data together with third-party data on the Microsoft Advertising Network. As a result, they discovered that the Microsoft audience was willing to spend about 5 percent more, yielding an 18 percent YOY increase in revenue.

High performers are optimizing marketing performance

Seventy-three percent of high performers believe they have an excellent understanding of when their customers are mostly likely to purchase, as compared to just 23 percent of lower performers. High performers are applying data to map the customer journey and using that knowledge to create and personalize customer touchpoints along the journey.

On average, these marketers are enjoying 45 percent greater ROI on ad spend than their counterparts. They are driving sales, aligning purchasing processes to customer preferences, improving shopping experiences, and creating new touchpoints (which generate more insights).

They’re also using this data for dynamic and personalized ad creative and custom recommendations and cross-selling opportunities. Meanwhile, lower performing marketers are still focused on customer/segment targeting, media planning and behavioral insights.

High performers are mastering the right technology

You cannot have effective marketing these days without strong technology enablement. There’s simply too much data. Both high-performing marketers and agencies in our study are using cutting-edge technologies, including artificial intelligence, machine learning, and cloud solutions, to help them map and market to the customer journey.

Cloud solutions

Marketers must be able to combine data sources in the cloud, to action on the data. The top performers in our study are nearly twice as likely to use cloud data solutions. In addition, 73 percent of high-performing marketers are using martech partners, and 68 percent are using data management platforms (DMPs) to implement more sophisticated customer journeys.

One important thing to note is that we found that while agencies are being entrusted with client data, when we compared agencies with marketers in their adoption of cloud technology, we found that agencies have room to improve. While agencies are using DMPs and martech partners more than marketers, just 50 percent of agencies are using cloud data solutions, as compared to 55 percent of all marketers.

Artificial Intelligence (AI)

As a former philosophy teacher, I find AI fascinating. As a marketer, I find it essential. High performers are twice as likely to use AI technologies as low performers. High performers are using AI to help them engage with customers in a more human-like way through chatbots, digital assistants, and cognitive services such as natural language processing and visual recognition.

When we look at the high performers in our study, cognitive services are giving them the biggest bang for the buck, with 88 percent listing cognitive services as delivering an improvement to customer engagement (as compared to just 29 percent of low performers).

Machine Learning 

Machine learning, a subset of AI, is an essential marketing tool. High performers are using machine learning to achieve two times greater sales and revenue lift. Machine learning is helping high performers be more efficient by going through data, detecting patterns, and enabling predictive models. Machine learning also helps to reduce marketing grunt work such as lead scoring and A/B testing.

As we look to the future, 45 percent of high performers intend to increase their use of AI vs. just 10 percent of low performers—a worrisome trend that will widen the competitive gulf.

High performers are protecting privacy and data

Finally, high performers are very concerned about customer privacy and data protection. In fact, high performers are 4.5 times more worried about consumer backlash when it comes to privacy and data protection than their counterparts.

To deal with privacy, 50 percent of high performers have abandoned cookie strategies to rely on first-party data. They are reducing the data that they collect. Also, they’re not afraid to have frank conversations with customers and are up front with what they’re doing with data, why they’re doing it, and how it benefits customers.

So, how are you going to close leadership gap? 

If you boil it down, to be a high performer you’ve got to have a data strategy, you’ve got to have the right technology, and you’ve got to find a partner to help you.

For starters, I recommend that you figure out where you are on the CXQ maturity model. Prioritize the collection and unification of high quality, first- and third-party data. Use smart technologies like the cloud, AI, and machine learning to help you make the most of your data and to create more engaging customer experiences. Look for solutions that have AI and machine learning capabilities built in. Foster trust and protect your brand by doing everything you can to safeguard data and privacy. And remember that you don’t have to do it alone. Rely on partners like Microsoft Advertising to help you.

TikTok Launches In-App Shopping Feature; Facebook Makes Managing Third-Party Data Use Easier

This week, TikTok launched in-app shopping with “Hashtag Challenge” and leads in the Apple Store app downloads ranking, Facebook introduces a new way to view and control off-Facebook activity and Reddit brings live streaming to the platform. 

TikTok Introduces Sponsored “Hashtag Challenge” For In-App Shopping 

The video sharing company introduces a new feature that allows in-app shopping for products associated with sponsored “Hashtag Challenge.”

Why it matters: The sponsored challenges, targeted mostly at Gen Z’ers, are marketing campaigns within which users are encouraged to post videos of them using a product, such as showing off their favorite clothes from Uniqlo or their moves to Guacamole Song in a challenge from Chipotle, making the experience more interactive and memorable. With the new eCommerce feature, called “Hashtag Challenge Plus,” a shoppable option is added to the hashtag and TikTok users can conveniently make in-app purchases. 

The details: Kroger was the first brand to give the new feature a try, Adweek reported. The company partnered with several TikTok influencers, including Joey Klaasen, Cosette Rinab, Mia Finney and Victoria Bachlet and asked TikTok users to share videos of their dorm makeovers using the hashtag #TransformUrDorm. The campaign resulted in around 477 million views across hundreds of videos. 

TikTok Download Rates Are High And Growing 

An app download report from Sensor Tower showed that TikTok download numbers are stable and growing. 

Why it matters: The rankings look promising, however, it is important to remember the difference between downloads and active users. The report on TikTok’s unique users, issued earlier in 2019 suggested that TikTok had around 26 million monthly active US users. 

The details: According to the July app download report, TikTok ranks second in overall downloads (losing only to Facebook) and Google downloads and leads App Store downloads ranking. 

Facebook Lets Users See And Control The Data That Apps And Websites Share With The Social Media Platform 

Facebook shared a blog post introducing “Off-Facebook Activity,” a new way to view and control off-Facebook activity. 

Why it matters: As explained by Facebook, “Many apps and websites are free because they’re supported by online advertising. And to reach people who are more likely to care about what they are selling, businesses often share data about people’s interactions on their websites with ad platforms and other services. This is how much of the internet works, but given that the average person with a smartphone has more than 80 apps and uses about 40 of them every month, it can be really difficult for people to keep track of who has information about them and what it’s used for.”

The details: With “Off-Facebook Activity,” the users will be able to see a summary of the information other apps and websites have sent Facebook through Facebook’s online business tools (Facebook Pixel or Facebook Login), choose to disconnect this information from their account and

choose to disconnect future off-Facebook activity from their account. This can be done for all of off-Facebook activity, or for specific apps and websites only.

Reddit Brings Live-Streaming To The Platform 

Reddit joins  Facebook, YouTube, Twitter, Instagram, LinkedIn and Snapchat and offers live-streaming capacity to the platform, but with a twist.  

Why it matters: In the past few years live-streaming became one of the most crucial parts of social media experience, so the offering is great news for marketers creating content on Reddit because it opens more creative opportunities for video content creation. 

The details: “Starting today until 5PM PT, and from 9AM-5PM PT through Friday, redditors around the world will be able to create live broadcasts. In true Reddit fashion, voting will determine the top broadcast, and you can explore different broadcasts by swiping or clicking right or left. As you move further from the top broadcast, the broadcasts you see will be increasingly more random, so we encourage you to explore and vote,” the company said in a blog post

Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, August 23rd. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at

BevMo! Names New CMO; Albertsons Loses Chief Marketer

This week’s marketing moves include BevMo picking up Amazon Canada’s former head of marketing, the departure of Albertsons’ chief marketing officer Shane Sampson, the exit of Walmart CMO Barbara Messing and her temporary replacement by former Target and DreamWorks chief marketer Michael Francis, the hiring of ex-TikTok executive Stefan Heinrich Henriquez as Cameo’s chief marketing officer and GM of international.

BevMo Names Matthew Champion SVP and CMO

Matthew Champion, an ex-P&G brand marketer and Amazon Canada’s former head marketer,  will be filling the role of chief marketing officer and senior vice president at beverage retailer BevMo!.

According to the press release announcing his new role, Champion will be responsible for “all aspects of marketing including traditional and digital marketing, in-store activation and eCommerce.”

Albertsons CMO Shane Sampson Steps Down

Supermarket retailer Albertsons is on the hunt for a new chief marketing officer and chief merchant with the departure of Shane Sampson, effective Sept. 7.

Sampson has served as chief merchandising and marketing officer since 2015 and has 35 years in grocery retail.

“He has helped our team turn-around operations in addition to building a robust merchandising and marketing function to help support our 2,200-plus locations,” said Albertsons president and CEO Vivek Sankaran in statement announcing the departure.

Walmart CMO Is Out, Replaced By Former Target CMO

Walmart is cycling out their fourth chief marketing officer in four years, AdAge reports

Walmart CMO Barbara Messing will be exiting her position, according to an internal Walmart memo, to reside with her family in the Bay Area. She will be temporarily replaced by former Target CMO and DreamWorks chief brand officer Michael Francis.

The departure has brought about a marketing operations reorganization, shifting senior marketers to a new “Retail Marketing” team.

Cameo Hires Ex-TikTok Exec As Chief Marketing Officer, General Manager

Cameo, a Chicago-based startup service that lets users purchase video messages from celebrities, has named Stefan Heinrich Henriquez as chief marketing officer and general manager of international, Variety reports.

Before joining the startup as chief marketer, Heinrich led TikTok’s rebranding from as head of global marketing. He will lead Cameo’s branding and global expansion.

Check out our careers section for executive job openings and to post your own staffing needs.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, August 23. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at

Job Vacancies 

Chief Marketing OfficerBumbleAustin, TX
Vice President, Film MarketingNew York UniversityBrooklyn, NY
Chief, Marketing And Communications OfficerSCRRA/MetrolinkLos Angeles, CA
Senior Vice President of MarketingClear Channel OutdoorNew York, NY
Vice President of Marketing, InternationalRokuSan Jose, CA
Chief Marketing OfficerFounders Brewing Co.Grand Rapids, MI

Make sure to check back for updates on our Careers page.

OkCupid Gives Millennial Indian Daters A Voice In New 360-Degree Campaign

Dating app OkCupid has launched its first 360-degree campaign in India, called “Find My Kind,” to convey Indian millennials’ desire for personal agency when choosing partners. To launch the integrated campaign, OkCupid created a 60-second television spot that follows a man and a woman in their 20s answering questions on the app that defy social norms and peoples’ expectations of them.

The spot opens with the woman gracefully shunning her prospective match in an arranged marriage situation then goes on to show the man dodging a double date setup by his friend. In the end, their answers to questions like “How much do you care about the environment?” and “Do clothes define your character?” yield a 93 percent match on OkCupid leading them to a crossroads named “Something Real” where they meet face to face and lock eyes. 

The “Find My Kind” television spot celebrating authentic connections will air on national channels with a focus on English entertainment and movie channels as well as outdoor and print campaigns in Delhi-NCR, Bengaluru and Mumbai. The campaign will also extend to an all-girl comedy tour across Mumbai, Bangalore and Delhi where stand up acts will explore the lives of millennials who grew up in India and their experiences with dating. To expand the campaign’s message digitally, OkCupid worked with a variety of social influencers and advocates who champion the right to choose their own partner and make their own decisions.

“Today’s single Indian is battling ‘suitable’ recommendations by parents, friends, extended family or matrimonial services that don’t account for personal preferences. At the other end are exploratory dating services that don’t cater to Indian millennials who want a genuine partnership based on shared personal values. OkCupid celebrates people who are expressing their own preferences in this important decision and empowers them to live life on their own terms,” said Shuti Gupta, Brand Manager, OkCupid India.

In 2018, OkCupid launched its “DTF” campaign in the US under the brand’s first CMO, Melissa Hobley. Through a series of out-of-home (OOH) ads, “DTF” aimed to desexualize the derogatory term using ads and phrases that displayed experiences couples could relate to—like “Down to Fall Head Over Heels.” Although the campaign sparked controversy among some major outlets, the brand told AdWeek that it boosted social buzz by 50 percent. 

Dr Pepper Parody Television Show ‘Fansville’ Returns For College Football Season

Dr Pepper announced the return of its parody television show drama, Fansville, for the 2019-2020 college football season with a 60-second video spot that dramatizes football fandom in the fictional town of Fansville. Back for its second season, Fansville will air throughout the football season on ESPN, CBS and FOX via nine unique campaign spots that feature classic television story lines. The series will extend to digital, radio, out-of-home (OOH) advertising and Dr Pepper’s social platforms. 

The second season’s trailer opens with the mayor of Fansville kicking off celebrations of the 150th anniversary tailgate at the town hall. Residents of Fansville are then shown in various real-life situations responding to events that test their diehard love and commitment to football while drinking the official drink of Fansville, Dr Pepper. In response to a gurney being pushed in the emergency room, the doctor exclaims, “Someone get him a Dr Pepper, stat!” On a surprise visit to their son’s college dorm room, a mother and father walk in on their son holding a lacrosse stick, much to their dismay. The son is later shown being arrested for betraying his hometown’s favorite sport of football. The trailer concludes with a girl bellowing in disbelief when her friend tells her she’s switching from football to tech. 

Fans can watch the drama of Fansville unfold every Saturday during the college football season and expect the season finale to air during the National Championship on January 13, 2020. 

Fansville was created to celebrate the commitment of Dr Pepper to both the sport of college football and the fan community. Loyalty, rivalry and competition are inherent to college football, and it is important to us that Fansville leans into those real fan feelings,” said Derek Dabrowski, vice president of brand marketing for Dr Pepper.

The second season of Fansville is part of a variety of Dr Pepper marketing initiatives that tie into the beverage brand’s sponsorship of the College Football Playoff and Presenting Sponsorship of the National Championship Trophy through 2026. This year marks the 11th anniversary of Dr Pepper’s Tuition Giveaway which has so far awarded $10 million to deserving college students.

Marketers Lack Confidence In Adopting New Mobile Tech Features

Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights. While consumers are becoming increasingly familiar with technologies like augmented reality (AR), chatbots and mobile pay, 52 percent of respondents said they lack the ability to support these features. 

The findings show that retailers have been slow to adopt features that would improve mobile customer retention. For example, 41 percent of those surveyed said they only have a desktop website whereas 15 percent have all three tools to optimize customer retention—a desktop website, progressive web app and ecommerce app. 

Marketers would be wise to invest in mobile as a sales channel given that 29 percent of respondents said they’re making over half of their sales through mobile and 65 percent make at least a quarter of their total sales through mobile channels. 

As more consumers come to expect a streamlined, personalized shopping experience, retailers are forced to adjust their strategies to include technologies that are on the cusp of becoming mainstream. Still, the data revealed that marketers face challenges in incorporating tech features. When asked how prepared their organization is to roll out artificial intelligence (AI), AR, virtual reality (VR) and voice recognition, only nine percent felt they’re currently able to support these features. Less than half of respondents, namely 39 percent, said they’re close to being able to support these features.

Though marketers are ill-prepared to deliver deeper interactivity via advanced technologies, that’s not to say they don’t see the value that these features will create for customers. Within WBR Insight’s findings is a separate study from Vibes, “How New Tech is Creating Seamless Mobile Shopping Experiences” that shows which technologies are top-of-mind for advertisers. The three technologies that hold the most potential for improving customers’ mobile ecommerce experience, the respondents noted, are mobile payments (60 percent), chatbots/AI (48 percent) and the ability to order with same day delivery of goods and services (47 percent). Similarly, the current most broadly adopted new mobile technology is mobile payments followed by progressive web apps and chatbots/AI. 

As for technology that marketers have no interest in adopting, 63 percent of respondents named biometrics followed by 47 percent citing integration with wearables.

As technology improvement initiatives gain traction, so too do impediments to updating engagement strategies. The most commonly reported challenges that marketers cited when adopting new mobile technology are budget, lack of internal resources and lack of executive buy-in. In addition to budget resources lagging the advancement of mobile strategies, marketers are uncertain about which features to prioritize due to a lack of clarity about what their unique situation requires. 

Given that customers across all generations crave an experience that blends physical and digital, marketers must optimize mobile shopping to replicate a purchase process that closely resembles the shopping experience within a brick-and-mortar store. 

The digital survey was completed by 100 senior retail executives. Offers Giant Sandcastle Sleepover For National Sandcastle Day continues its push for experience-based accommodations by letting guests sleepover in a giant Coney Island sand castle. The three-day promotion corresponds with National Sandcastle Day on August 19 and features the work of Sand Masters star Matt Long.

In celebration of National Sandcastle Day, travelers can book an overnight stay in a mini-mansion built from 50 tons of sand. The “Sand-sion” construction will be overseen by Matt “Sandman” Long, known for his work on the Travel Channel show Sand Masters.

Booking opens on August 21 and guests can stay on August 23 or 24. The sandcastle accommodations were designed to look like a modern mansion that stands eight feet tall and 18 feet long and wide. The travel package includes dinner for two on the Coney Island Boardwalk, sunrise beach yoga and VIP passes to Luna Park, where the sandcastle is located. has priced the package at $29 per night as an homage to the 29th Annual Coney Island Beach Sand Sculpture Competition taking place on August 17.

The travel brand cited a 2019 study finding that 43 percent of travelers want to stay in an accommodation type they’ve never experienced before. The study was commissioned by and independently conducted among nearly 54,000 respondents across 321 markets.

The Sand-sion promotion is a continuation of recent campaigns that send guests to unusual sleepover locations. In March, the brand partnered with Madame Tussauds to offer a $99 “Ultimate Slumber Party with the Stars” package. The trip included VIP entry, dinner, snacks, breakfast and a “selfie butler” to make sure guests always looked their best for social media photo ops.

Last October, offered an exclusive one-night stay for two inside The San Francisco Dungeon, located in Fisherman’s Wharf. The Halloween-themed experience included dungeon-themed pajamas, snacks, as well as interactive activities like a bedtime ghost story and  “witching hour” séance.

Travel activities, which includes tours, activities and events, is the third-largest segment in travel, according to Deloitte, accounting for 10 percent of global travel revenue. Revenue generated by travel experiences is expected to reach $183 billion by 2020.

Several brands have taken advantage of National, International and internet holidays by creating themed experiences. For National Caramel Day last April 15, Werther’s partnered with Hasbro to create a life-sized Candyland game board at the Santa Monica Pier.

Pabst Blue Ribbon created its own holiday, but not for their beer. May 7 was declared the first National Mural Day in the U.S. which included a mural outreach program and artist partnerships.

Amazon Unites California Businesses On ‘Maisel Day’ To Offer 1959 Prices

Amazon teamed up with local businesses in Santa Monica, California to offer 1959 prices from $40 hotel rooms to gas for 30¢ a gallon. The August 15 activation created awareness for The Marvelous Mrs. Maisel ahead of the 71st Emmy Awards, for which the show received 20 nominations.

Nostalgia marketing is in full swing across a myriad of brands, but instead of reminding millennials of the 90s, Amazon went back much further to 1959—the setting of its award-winning show, The Marvelous Mrs. Maisel.

Maisel Day” invited consumers to “experience 1959 for one marvelous day” at 28 participating businesses, each offering steeply discounted products or services based on the prices of the era. Participating fans enjoyed 51¢ movie tickets, $2 makeovers, Reuben sandwiches for 59¢ and more, while Chevron’s gas for 30¢ a gallon literally brought traffic to a halt. 

The activation inspired social media posts of users’ discounted finds, women donning their 1950s best to participate and overall praise for the show. Others lamented that Maisel Day prices weren’t being offered nationwide.

It’s no coincidence that Aug 15 also happened to kick off the final round of Emmy voting. The Marvelous Mrs. Maisel won the Emmy in 2018 for Outstanding Comedy Series, an honor for which it has been nominated again.

Amazon used a similar marketing strategy, although on a smaller scale, to promote the show’s season two premiere in December. The company recreated New York’s historic Carnegie Deli in a pop-up activation to offer discounted sandwiches. The famous deli closed in 2016 but for one day, guests in Lower Manhattan could imagine what it was like to dine there in 1958, as resurrected by the Carnegie Deli owners and The Marvelous Mrs. Maisel production team. 

All proceeds from the Carnegie Deli activation were matched by Amazon and donated to The Lower Eastside Girls Club (LESGC). The inclusion of a deli in both promotions corresponds with moments in the show in which characters dine and write jokes in the iconic Stage Deli, which closed in 2012.

Amazon frequently uses experiential marketing to promote its original content. For the release of Good Omens, Amazon erected Instagram-worthy sets around SXSW and filled the streets with actors dressed as various characters in the apocalyptic tale including nuns, angels and demons.

New Targeting Restrictions On Facebook Come Into Effect Soon

This week, Facebook publishes a reminder addressed to marketers and developers about new targeting restrictions coming into effect in September and YouTube is revamping manual content ID claiming policies after receiving numerous complaints from creators.

Also, Instagram follows in Snapchat’s footsteps again and opens AR filter creation tools to all users. Facebook is on a mission to help film studios promote new movies; LinkedIn provides more engagement insights; YouTube expands Super Chat creator payment option to more countries worldwide, Twitter wants users to follow interests instead of accounts and more. 

Facebook: New Targeting Restrictions Come Into Effect Soon

Facebook is expanding its efforts to control discriminatory ad targeting by removing some targeting options in certain business categories.

Why it matters: The ultimate goal of the initiative is to prevent businesses from using Facebook ad tools to limit audiences in an unfair manner. 

The company explained, “We’re committed to protecting people from discrimination on Facebook, and as part of this commitment, we announced changes earlier this year to all ads that offer housing, employment and credit opportunities. Advertisers, developers, and partners must specify whether or not their ads fall under either the category of housing, employment or credit. They can do so by selecting a Special Ad Category, and once a category is selected in Ads Manager or via the Marketing API, a limited set of targeting options will then be available.”

The details: Key dates to keep in mind: 

  • Sept. 16, 2019: Special Ad Category features will be made available, and developers should begin implementing the above changes ahead of time to avoid any interruptions.
  • Dec. 4, 2019: All new campaigns must comply by this date, or these campaigns will no longer continue to run. 
  • Starting in 2020, advertisers and developers will be required to modify any ongoing campaigns that began prior to Dec. 4 to comply with the new requirements. 

YouTube Updates Content ID Claim Policies

The video sharing platform is updating its Content ID claims process

Why it matters: The move promises to help reduce some of the most frustrating and unfair claims and relieve pressure on creators, as some publishers have been taking ad revenue from YouTube creators for the smallest of infringements. 

“One concerning trend we’ve seen is aggressive manual claiming of very short music clips used in monetized videos. These claims can feel particularly unfair, as they transfer all revenue from the creator to the claimant, regardless of the amount of music claimed,” YouTube said in a blog post. 

The company explained that going forward, the policies will forbid copyright owners from using YouTibe’s Manual Claiming tool to monetize creator videos with very short or unintentional uses of music. Per YouTibe, this change only impacts claims made with the Manual Claiming tool, where the rights holder is actively reviewing the video. Claims created by the Content ID match system, which are the vast majority, are not impacted by this policy.

Instagram Makes AR Filter Creation Tools Available To All Users

Instagram is making Spark AR filter creation platform open to all users and introducing a new user-created visual tools library. 

Why it matters: The initiative provides more visual effect tools and creative opportunities to all Instagram users.

“Starting today, anyone can create and publish their own Spark AR effects on Instagram. We’re also introducing the new Effect Gallery, which will include niche AR effects from up-and-coming artists, making it easier for people to discover unique effects from the creator community,” the company said in a blog post. 

The details: To access new effects, users need to find “Browse Effects” option, which now lives at the end of the effects tray in the Instagram Camera. They will be then taken to the library of audience-originated visual tools.

Facebook Will Help Film Studios Promote Their Latest Releases

The new Facebook ad units will remind the users when a movie comes out and help purchase tickets. This week, the company made movie reminder ads and showtime ads available to all studios in the United States and the United Kingdom.

Why it matters: Jen Howard, Facebook’s group director for entertainment and technology, told TechCrunch that the move should provide the Hollywood studios with a seamless way to connect their ads with movie ticket purchases. And said that it allows them to address “the full funnel” of viewer interest, and is “really starting to get them closer to a direct-to-consumer experience with moviegoers.”

The details: A movie reminder ad allows studios to include an “Interested” button in their Facebook ads, enabling users to opt-in to a notification when the film is released.  The moviegoers then will get a reminder pointing them to a page with showtimes and ticket purchase options from Fandango and Atom Tickets on Friday before opening weekend. 

The second ad unit, called a showtime ad, will help in a later stage of a marketing campaign, when the movie is already playing. The ads will feature a “Get Showtimes” button, designed to direct users to that same detail page with showtimes and ticket purchase links. 

LinkedIn Offers New Engagement Insights

LinkedIn announced an expansion of the LinkedIn Partner Program–Audience Engagement and offered new engagement insights. 

Why it matters: The new LinkedIn insights are designed to aid marketers in their efforts to improve content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts. 

The details: The new partners include Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. They’ve all integrated the LinkedIn Audience Engagement API to enable marketers to discover new audiences, produce more effective content that drives engagement and measure its performance against industry benchmarks. 

Stefan Krepiakevich, VP, Alliances, Hootsuite said about the partnership, “As a strategic partner of LinkedIn, we are thrilled to be one of the first partners to have access to LinkedIn’s Audience Engagement API to deliver added value to our Hootsuite Impact customers. The added capabilities will enable Hootsuite Impact customers to discover new audiences to improve campaign targeting while increasing organic and paid performance on LinkedIn.” 

YouTube Expands Super Chat Creator Payment Option To 19 More Regions

YouTube rolled out “Super Chat” live-stream tipping option, which provides an additional revenue stream for live-stream producers on the video sharing platform to more countries around the globe. 

Why it matters: With “Super Chat,” live-stream viewers can pay to have their comment featured more in a chat stream and access to the option will provide additional opportunities for video creators worldwide. 

The details: Originally, “Super Chat” was available to YouTube streamers in 40 countries, but now the program is expanded to additional 19 regions, including Belarus, South Africa and El Salvador.

Twitter Is Testing Topic Follow Feature 

Per The Verge, users on Twitter will soon be able to follow topics and discover tweets about subjects of their interest inside the timeline. 

Why it matters: The initiative in testing is a part of the social media company’s goal to apply personalization and help users discover the best content on the platform based on their interests.

The details: If implemented after testing, the option will enable users to follow topics including sports teams, celebrities and television shows, with selected tweets dedicated to them and inserted alongside tweets in their home feeds. Twitter will curate topics with the help of machine learning instead of editorial curation. 

The feature is currently being tested on Android and only allows sports-related interests to be followed, Rob Bishop, a Twitter product manager told The Verge. 

Facebook Responds To Evidence Allegation In Cambridge Analytica Data Case

Head of Facebook’s U.K. public policy, Rebecca Stimson’s letter, addressed to Parliament, pushed back against suggestions by Damian Collins, the head of the digital, culture, media and sport committee that Facebook provided inconsistent evidence to a U.K committee investigating the social giant’s role in the Cambridge Analytica data scandal. 

Why it matters: Facebook executives were questioned by Collins about whether the company was transparent about when it first learned about issues with Cambridge Analytica, citing statements the social network made to the U.S. Securities and Exchange Commission and in ongoing litigation by D.C. Attorney General Karl Racine and Cook County, Ill. prosecutor Kim Foxx. 

The details: Stimson said such a statement “is not the case” and also said Facebook first learned through media reports in December 2015 about “Aleksandr Kogan / GSR’s improper transfer of data to Cambridge Analytica.” Per Stimson, Facebook heard speculation about data scraping by Cambridge Analytica in September 2015, but didn’t learn Kogan had sold the data until December that year. 

WordPress Acquires Tumblr From Verizon 

Tumblr is being sold to WordPress for less than $3 million, The Drum reports

Why it matters: Changes are ahead for the social media company, which was bought by Yahoo for $1.1 billion in 2013, and assimilated into the Verizon when it acquired Yahoo in 2017.

The details: According to The Drum, Tubmlr has lost almost a third of its traffic since all pornography and sexually explicit content was banned in 2018. Although it is still hosting over 450 million blogs, the platform remains unprofitable. 

WordPress owner, Automattic, however, promised to maintain the porn ban and keep all 200 Tumblr employees.

Study Finds 28 Percent Of Marketers Have Trouble Delivering In-App Video 

Mobile video software company Penthera conducted research which indicates that more than one-fourth (28 percent) of surveyed marketers struggle with delivering in-app video.

Why it matters: According to Mobile Marketer, in-application advertising is currently the fastest growing form of mobile advertising. In fact, United States app-install ad revenue is estimated to grow to more than $7 billion by the end of 2020. 

The details: The biggest issues that marketers say they face in relation to in-app video are awareness (50 percent), low engagement (41 percent) and inadequate metrics (40 percent).

Facebook Approaches US News Outlets To Launch News Section

Facebook is reportedly taking a first big step towards launching a dedicated, “trusted” news section on the platform. 

Why it matters: The move can be seen as a response to Facebook’s Trending News section failure last year. And before that, the Trending News listing became controversial in 2016 when suggestions that Facebook employees had manually amplified and/or suppressed stories in its Trending headlines were made. 

The details: According to Wall Street Journal, Facebook offered news outlets “millions of dollars” for the rights to publish their content in a dedicated news section, which is planned for launch by the end of 2019.

“Representatives from Facebook have told news executives they would be willing to pay as much as $3 million a year to license headlines and previews of articles from news outlets,” WSJ reported. 

Twitter To Allow Users To Subscribe To Replies 

Twitter announced a new feature in testing, which will allow users to subscribe to replies of specific tweets. 

Why it matters: The feature will make an addition to the already existing notifications feature for “must-follow” accounts and will help users follow conversations as they progresses on the platform with more ease. 

The details: Now, when the users click the bell icon, they can choose three options: subscribe to the “top” replies, subscribe to all replies and turn reply notifications off.

According to the company, top replies will include those from the author, anyone they mentioned and people you follow.

Telegram Launches A Feature That Prevents Users From Texting Too Often 

An instant messaging app, Telegram, introduced “Slow Mode,” a tool that aids group admins on the app in better controlling the members’ engagement.  

Why it matters: Per Telegram, the new feature’s purpose is to make conversations in groups “more orderly” and to raise the “value of each individual message.” It suggested admins to “keep [the feature] on permanently, or toggle as necessary to throttle rush hour traffic.” 

The details: Now group administrator are able to control how often a member can send a message in the group. In a group that chooses to use the tool, members who have sent a text will need to wait from 30 seconds to an hour before texting again. 

Editor’s Note: Our weekly social media news post is updated daily. This installment will be updated until Friday, August 16th. Have a news tip? We’re looking for changes to and news surrounding social media platforms as they relate to marketing. Let us know at